Huda Beauty debuts its very first mascara

The Huda Kattan-helmed brand launched its very first mascara. (Supplied)
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Updated 17 May 2020

Huda Beauty debuts its very first mascara

DUBAI: After launching her cult brand seven years ago with a pair of false eyelashes, Iraqi-American beauty mogul Huda Kattan has debuted Huda Beauty’s  very first mascara. This week, the cosmetics label made its first foray into the mascara world with the release of Legit Lashes. 

Featuring two wands – one for lengthening and one for volume – the Legit Lashes mascara is designed to give anyone bold, dramatic eyelashes one coat at a time. It’s hardly surprising then that the product, which was nearly five years in the making, resulted in a waiting list of 10,000 people just 12-hours after its reveal. 

The trick? Apply in zig-zag motions from root to tip for a head-turning, false lash effect.

The new product will be available for purchase from May 20 at Sephora stores as well as hudabeauty.com.


Parisian fragrance house Ex Nihilo cuts ribbon on its first Saudi boutique

Updated 24 October 2020

Parisian fragrance house Ex Nihilo cuts ribbon on its first Saudi boutique

DUBAI: Parisian fragrance maison Ex Nihilo has cut the ribbon on its first flagship in Saudi Arabia. The new perfumery is situated in Jeddah’s Nojoud Center, alongside other brands like Lacoste and Femi9.

The new store evokes the brand’s French flagship with its iconic cobalt blue interior, marble floors, Art Deco geometric shapes and minimalist gold details. “It’s exactly like when you visit our flagship in Paris,” states Ex Nihilo co-founder Benoit Verdier to Arab News.

The space displays an extensive range of the luxury perfume brand’s highly-covetable women’s and men’s products, including the label’s perfumes, essences, body lotions, mists, scented candles and the latest fragrance collection, Gold Immortals. “All the collections, including our most exotic creations, are showcased in the new store,” shares Verdier. 

In a very short time, the brand has developed a niche following in the Middle East, including Saudi Arabia, so the decision to expand its presence in the region made sense. “We already have a connection with Saudi people around the world, especially in Paris and London,” reveals the co-founder. “Since the demand is already there, it only felt right for us to open a new outlet in the Kingdom.”