BizX has announced the appointment of Tauseef Anwar as managing director, Middle East.

An award-winning media strategist with more than 12 years’ experience in the Middle East in developing and delivering marketing strategies to support reputation and commercial growth, Anwar is tasked with strengthening the brand proposition in the region and positioning BizX as a long-term, consultative and solution-oriented business partner.

“I am delighted to have Tauseef on board, leading our Middle East operations. This has been a turbulent time for businesses, resulting in an increased demand for our cash flow and business growth solutions. Tauseef is a recognized A-Player in the region and, more importantly, he shares our values, making him the right man to fulfill our purpose ‘to enrich the lives and businesses of our communities,’” said BizX Founder and CEO Bob Bagga.

Anwar said: “It is an honor to be given this opportunity and to work with a a global financial services industry guru such as Bob. I am looking forward to developing the BizX regional network at a time when barter as a strategic business tool has never been more relevant.”