Bella Hadid is the star of Calvin Klein’s new swim campaign

Bella Hadid is the star of Calvin Klein’s new swim campaign
Bella Hadid photographed by Charlotte Wales for Calvin Klein Swimwear spring 2020. Supplied
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Updated 29 June 2020

Bella Hadid is the star of Calvin Klein’s new swim campaign

Bella Hadid is the star of Calvin Klein’s new swim campaign

DUBAI: Calvin Klein unveiled its latest spring 2020 campaign for its CK Swim range, and the advert stars part-Palestinian model Bella Hadid.

The new campaign, which was lensed by English fashion photographer Charlotte Wales, depicts Hadid posing inside a turquoise swimming pool and against the backdrop of a white-washed wall wearing pieces from the brand’s new swimwear collection. 

It’s not the first time that the 23-year-old has fronted a campaign for the American fashion house. As a brand ambassador, the California-bred beauty has a string of Calvin Klein ads under her belt,  appearing in past campaigns for the label.




Bella Hadid photographed by Charlotte Wales for Calvin Klein Swimwear spring 2020. Supplied

Memorably, the younger sister of Gigi Hadid featured in the brand’s star-studded Fall 2019 #MyCalvins IRL ad campaign alongside supermodel Naomi Campbell, Australian actor Jacob Elordi, NFL player Odell Beckham JR and US producer Diplo. 

“What a dream come true,” Hadid wrote on Instagram at the time. “I love this team of people and I am so grateful to get the opportunity to work with the most iconic brand, CK, again.”

She was also the face of the brand’s summer 2019 swimwear campaign alongside models Abby Champion and Matthew Noszka.

The model, who has spent the last couple of months self-isolating at her mother Yolanda Hadid’s Pennsylvania farmhouse with parents-t0-be Gigi and Zayn Malik, can add a plethora of ad campaigns to her ever-growing resume this year.




Bella Hadid for Burberry spring 2020 campaign. Photographed by Inez and Vinoodh

In addition to featuring in the Burberry Spring/Summer 2020 ad campaign with her sister and Kendall Jenner – the models were specifically handpicked by Burberry designer Riccardo Tisci, – Hadid also served as the face of the Jacquemus Spring 2020 campaign, which was shot entirely over FaceTime amid the coronavirus pandemic. 

Captured by photographer Pierre-Ange Carlotti and creative-directed by the brand’s designer Simon Porte Jacquemus, there were no stylists and no hair and makeup artists present on the shoot—just Hadid, an iPhone and a stable internet connection. 

“Best few hours... reconnecting,” said Hadid in her Instagram post. 

The Palestinian-Dutch model also featured in the Miu Miu Eyewear campaign for Spring 2020 as well as Helmut Lang and Missoni’s latest ads. 


What We Are Reading Today: The Autocratic Middle Class by Bryn Rosenfeld

Updated 28 min 12 sec ago

What We Are Reading Today: The Autocratic Middle Class by Bryn Rosenfeld

What We Are Reading Today: The Autocratic Middle Class by Bryn Rosenfeld

Conventional wisdom holds that the rising middle classes are a force for democracy. Yet in post-Soviet countries like Russia, where the middle class has grown rapidly, authoritarianism is deepening. Challenging a basic tenet of democratization theory, Bryn Rosenfeld shows how the middle classes can actually be a source of support for autocracy and authoritarian resilience, and reveals why development and economic growth do not necessarily lead to greater democracy.
In pursuit of development, authoritarian states often employ large swaths of the middle class in state administration, the government budget sector, and state enterprises. Drawing on attitudinal surveys, unique data on protest behavior, and extensive fieldwork in the post-Soviet region, Rosenfeld documents how the failure of the middle class to gain economic autonomy from the state stymies support for political change, and how state economic engagement reduces middle-class demands for democracy and weakens prodemocratic coalitions.