Coca-Cola to pause social advertising

Coca-Cola, a major force in global advertising, announced on Friday it would suspend ads on social media for at least 30 days, as platforms face a reckoning over how they deal with racist content. (File/AFP)
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Updated 27 June 2020

Coca-Cola to pause social advertising

  • Coca-Cola will use the pause to reassess its advertising policies to determine whether revisions are needed
  • “There is no place for racism in the world and there is no place for racism on social media,” the CEO of The Coca-Cola Company said

DUBAI: Coca-Cola, a major force in global advertising, announced on Friday it would suspend ads on social media for at least 30 days, as platforms face a reckoning over how they deal with racist content.
“There is no place for racism in the world and there is no place for racism on social media,” James Quincey, chairman and CEO of The Coca-Cola Company, said in a brief statement.
He said that social media companies, which other major brands have boycotted to force changes in how they deal with hateful material, need to provide “greater accountability and transparency.”
Coca-Cola will use the pause to “reassess our advertising policies to determine whether revisions are needed,” Quincey said.
The beverage giant told CNBC that the “break” does not mean it is joining the movement launched last week by African American and civil society groups.
The coalition, which includes the National Association for the Advancement of Colored People (NAACP), has been urging companies to stop advertising on Facebook, using the #StopHateForProfit hashtag.
It aims to achieve better regulation of groups inciting hatred, racism or violence on the platform.
Unilever, home to brands including Lipton tea and Ben and Jerry’s ice cream, said it would stop advertising on Facebook, Twitter and Instagram in the US until the end of 2020 due to the “polarized election period.”
Facebook said on Friday that it would ban a “wider category of hateful content” in ads as the embattled social media giant moved to respond to widening protests over its handling of inflammatory posts.


TWITTER POLL: UK decision to exclude Arab nations from COVID-19 quarantine ‘unjust’

Updated 07 July 2020

TWITTER POLL: UK decision to exclude Arab nations from COVID-19 quarantine ‘unjust’

  • Saudi Arabia's infection rate is similar to UK, Egypt is even lower
  • Poll reveals Arab News readers believe quarantine rule is unjust

DUBAI: The UK government’s decision to not include people traveling from any Arab nations in its waiving of the coronavirus quarantine requirements is unjust according to an Arab News Twitter poll.

The recent announcement that it was lifting quarantine requirements for people arriving in England from 59 different countries failed to include any Arab nations, despite many having significantly lower COVID-19-related fatality rates and similar proportions of infections.

Of the 1,039 people who took part in the poll, 56 percent said they did not believe that the United Kingdom’s decision was justified, while 27.3 percent said they did.

According to ourworldindata.org more than 15 percent of confirmed COVID-19 cases lead to a fatality in the UK, while in the UAE that number was significantly lower at 0.62 percent, and in Saudi Arabia 0.91 percent.

People traveling from the countries not included in the list of 59 will still be required to self-quarantine on arrival into the UK for two weeks.

The UK currently has an infection rate of approximately 0.42 percent of its total population, while in France the rate is at 0.25 percent and Germany a slightly lower 0.23 percent – both the latter countries are included in the exemption list.

 

But Saudi Arabia’s infection rate is currently at 0.61 percent of its total population, Egypt is at 0.075 percent and Tunisia even lower at 0.01 percent – and yet none of these countries are included.

The UAE which has a significantly lower population  of less than 10 million, has an infection rate of 2.88 percent.

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