Dubai artist pays tribute to city’s desert with sand art for Burberry campaign

Dubai artist pays tribute to city’s desert with sand art for Burberry campaign
Nathaniel Alapide turned Dubai’s desert into a giant monogram for the British luxury fashion house Burberry. (Supplied)
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Updated 06 August 2020

Dubai artist pays tribute to city’s desert with sand art for Burberry campaign

Dubai artist pays tribute to city’s desert with sand art for Burberry campaign

DUBAI: We have all – at some point in our lives – used sand to create art, whether it be sand castles or heartwarming messages to our loved ones. 

But, drawing a massive monogram in the middle of the desert is definitely a showstopper. 

Dubai multidisciplinary artist Nathaniel Alapide has taken the art of sand drawing a step further, wowing us with his talent.

Alapide, who is originally from the Philippines, turned Dubai’s desert into a giant monogram for the British luxury fashion house Burberry.

The clips, shared on the brand’s Instagram page on Wednesday, showed the artist’s velvet-like sand creation of the label’s distinctive TB monogram sandwiched between the city’s dunes. 

 
 
 
 

 
 
 
 
 
 
 
 
 

#ephemeralart ephemeral.

A post shared by Nathaniel A. Alapide (@alapide_creator) on

When speaking to Arab News, Alapide said it took him almost a week to create the massive artwork that is located in Al Faqa desert, a village on the border of Dubai and the eastern region of Abu Dhabi.

To prevent the wind from destroying his work, the artist said he used crushed stones. 

“Because we were doing it out in the desert where it is open, we had to use a different material to create the logo,” said Alapide, who has previously worked with Nike and Honda. “So, what I used is the crushed gravel or crushed stone. It is heavier than sand, so even if there is strong wind it won’t be blown away. It stays there.”

To avoid the summer heat and humidity, Alapide, who has been living in the UAE for 17 years, works on his sand creations in the morning. 

“If it is summer, I will do the sand art really early in the morning. I will start sometimes at 5 a.m. until 7 or 8 a.m.” he said.

Before pursuing art as a full-time job four years ago, Alapide was an aquarium specialist. “I was working in an aquarium in Atlantis, The Palm. We were feeding sharks,” he said. 

He then chose to pursue his art as his career. “It started when I made a tribute for my grandmother. I created a massive drawing of a tree on the beach and that’s how it started. From there I found that the process is very therapeutic,”  he said.




The artist drew a massive tree to pay tribute to his grandmother. (Supplied)

You can often find his unique art by the beach at Dubai’s Rixos Premium JBR.

The self-taught artist has previously created huge sand works of Italian artist Leonardo da Vinci’s Mona Lisa and of Abu Dhabi’s Crown Prince Sheikh Mohammed bin Zayed, using just his bare hands. 

His technique, sand drawing, was first developed as a means of communication that served to connect the central and northern islands of Vanuatu where over 80 different language groups exist.

In addition to Alapide’s UAE desert creation, Burberry has also taken its 2020 summer campaign to China and Inner Mongolia. 

The fashion house shared clips of Burberry-branded sailboats and hot air balloons, which were also part of the campaign that highlights the inspiration of the collection of the outdoors.

Italian designer and chief creative officer Riccardo Tisci has managed to revamp the 164-year-old label when he joined the fashion house in 2018. Tisci restyled the Burberry’s typeface, introducing the TB monogram and brought an edginess to its classic British style.


James Bond movie ‘No Time to Die’ delayed again amid pandemic

James Bond movie ‘No Time to Die’ delayed again amid pandemic
Updated 22 January 2021

James Bond movie ‘No Time to Die’ delayed again amid pandemic

James Bond movie ‘No Time to Die’ delayed again amid pandemic

LOS ANGELES: The global release of the James Bond movie “No Time to Die” was postponed to October from April, its producers said on Thursday, another setback for movie theaters trying to rebuild a business crushed by the coronavirus pandemic.

The movie’s new debut date is Oct. 8, according to an announcement on the James Bond website and Twitter feed.

“No Time to Die,” from MGM and Comcast Corp’s Universal Pictures, had originally been set to hit the big screen in April 2020 before moving to November 2020 and then April 2021.

The film, which cost an estimated $200 million to produce, marks actor Daniel Craig’s last outing as agent 007.

Cinema owners were hoping “No Time to Die” would kick off a rebound in moviegoing.

The pandemic devastated the film business in 2020, and ticket sales in the United States and Canada sunk 80%. That hurt independent theaters and big chains including AMC Entertainment, Cineworld Plc and Cinemark Holdings Inc.

With the virus still rampant in many areas, including in the key Los Angeles market, Hollywood studios appear reluctant to send their biggest films to theaters. Many cinemas are closed, and ones that are open enforce strict attendance limits to allow for social distancing.

The Bond franchise is one of the movie world's most lucrative, with 2015’s “Spectre” raking in $880 million at the box office worldwide, while “Skyfall” in 2012 grossed more than $1 billion globally.

The next closely watched movie is “Black Widow” from Walt Disney Co’s Marvel Studios, currently scheduled to debut in theaters on May 7.