Boucheron unveils Nour Arida as latest global ambassador

Nour Arida stars in Boucheron’s ‘Sharing Holiday Emotions’ campaign. Supplied
Short Url
Updated 15 November 2020

Boucheron unveils Nour Arida as latest global ambassador

DUBAI: Lebanese fashion blogger and model Nour Arida has been appointed Boucheron’s latest global brand spokesperson. The news, announced this week, will see the 31-year-old following other international stars who have lent their faces to the high end jewelry maison, such as US actress Kate Winslet and French model Laetitia Cast, to front key campaigns and act as muse for future collections.

Her first task with the French fine jewelry company: Boucheron’s holiday campaign, “Sharing Holiday Emotions,” in which she stars alongside Chinese actress Dongyu Zhou, British entrepreneur Alexa Chung, Australian-Taiwanese star Hannah Quinlivan, South Korean actress Eun-Chae Jung and Japanese model Rola.

“Happy to announce that I’m the official worldwide face of Boucheron,” wrote Arida on Instagram alongside images of her very first campaign for the fine jewelry house. This appointment contributes to Arida’s ever-evolving relationship with Boucheron.

In September, Arida was tapped to star in the high jewelry label’s new Legacies campaign. She featured in the campaign alongside her four-year-old daughter Ayla. A former buyer at a popular Beirut retailer, Arida gradually built up a strong Instagram presence with a following of 7.9 million. Since then, she’s been carving out a name for herself in the industry.

In addition to Boucheron, Arida, who is signed to Elite Models in Paris, has also worked with brands such as Tous Jewelry, MAC Cosmetics and Magrabi.

She also recently teased a “worldwide campaign” on Instagram that is set to see the light of day in 2021.

Arida recently made headlines for her move to Paris after the Aug. 4 explosion in Beirut — a difficult decision, according to the star, who posted “Beirut, you broke our hearts” on Instagram at the time.

In a video she shared with her followers on the social media platform opening up about her decision to move, the mother-of-one said: “On one hand I feel happy and thankful for this new beginning. But on the other hand, I’m leaving my whole life here behind and it makes me sad.” The catwalk star was one of thousands whose home was wrecked due to the deadly blast.

Nicole Scherzinger wows in Georges Chakra design

Updated 24 November 2020

Nicole Scherzinger wows in Georges Chakra design

DUBAI: Singer and television show host Nicole Scherzinger was spotted wearing a design from our neck of the woods this week to promote the hit show “The Masked Singer.”

The “Don’t Cha” hitmaker, who serves as a judge on the show alongside singer Robin Thicke, comedian Ken Jeong and model Jenna McCarthy, wowed viewers with a white, statement-making Georges Chakra pant suit from the Lebanese designer’s Spring 2019 couture collection.

The look boasted a plunging blazer with metallic details on the shoulders and sleeves and a cascading train. She paired the top with coordinating white, flared trousers. Scherzinger  elevated the look with a dusting of metallic, eye-popping powder across her lids to compliment her ensemble.

Chakra is one of Lebanon’s top couture designers. His gowns have graced runways in Paris and red carpets in Hollywood, while the entertainment industry’s top talent like Gabrielle Union, Jennifer Lopez and Letitia Wright regularly don his creations.  His designs have even been featured in films and television shows like “Gossip Girl” – Blake Lively’s character Serena van der Woodsen tied the knot in a dramatic strapless tulle gown designed Chakra in the show’s series finale. 

Due to the COVID-19 pandemic and the Aug.4 Beirut explosion, Chakra didn’t unveil his Fall 2021 couture collection during the Fédération de la Haute Couture et de la Mode’s official Haute Couture week this year, but presented it in a digital format instead.

Much like his previous collections, the Fall 2021 couture offering was an amalgamation of expert tailoring, volume, ruffles, traces of lamé and rich fabrics such as lace, velour de soie, silk organza and gazar.

Meanwhile, Scherzinger isn’t the only A-lister to champion the Lebanese couturier in recent weeks. 

Model and cookbook author Chrissy Teigen was recently spotted wearing an all-white ensemble at a Pennsylvania rally for president-elect Joe Biden and vice president-elect Kamala Harris’ election campaign where her husband John Legend was performing. 

The look featured a tailored Chloe blazer worn over a bodysuit paired with a tulle tiered skirt from Chakra’s Fall 2020 couture collection. 

The designer’s creations also found a fan in British actress Kate Beckinsale, who recently attended this year’s Monte Carlo Gala for Planetary Health in Monaco wearing a white, asymmetric gown, which was plucked from the designer’s Fall 2019 couture collection.