RIYADH: The Ministry of Culture launched its Fashion Incubation Program on Thursday. The program is designed to uncover, support and promote local creatives and entrepreneurs in the fashion sector.
The program’s first phase is a three-day virtual “fashion hackathon,” which, according to the ministry’s website, will see participants split into small groups to “solve some specific challenges in the field within a short period of time.” The winners will receive a five-day trip to Milan Fashion Week, while three runners-up will receive financial rewards and other prizes.
The second phase is a “boot camp” — a five-day virtual event focused on fashion and entrepreneurship that will help participants to develop their ideas, network, and receive support and guidance from regional and international fashion professionals.
The third phase — “Babysitter” is a longer-term incubator providing participants with the guidance and support necessary to “establish foundations and help them strengthen their product,” according to the site.
Registration is currently open for the first phase of the program at the following link: https://engage.moc.gov.sa/fashion_incubation.