Plant-based snack food startup expands in Saudi Arabia

Plant-based snack food startup expands in Saudi Arabia
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Plant-based snack food startup Freakin’ Healthy was established in 2018 by a Saudi-born Lebanese-Canadian entrepreneur. (Supplied)
Plant-based snack food startup expands in Saudi Arabia
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Plant-based snack food startup Freakin’ Healthy was established in 2018 by a Saudi-born Lebanese-Canadian entrepreneur. (Supplied)
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Updated 07 February 2021

Plant-based snack food startup expands in Saudi Arabia

Plant-based snack food startup expands in Saudi Arabia
  • The brand has been distributing 10 product lines to around 250 locations in Saudi Arabia
  • Once Freakin’ Healthy has reached its targets in the Gulf, it is looking to expand its product range to European cities

JEDDAH: Plant-based snack food startup Freakin’ Healthy, which was established in 2018 by Saudi-born Lebanese-Canadian entrepreneur Roy Koyess, plans to quadruple the number of stores it serves in the Kingdom by the end of this year.
Koyess came up with the Freakin’ Healthy concept in 2017, and it was launched in Dubai the following year.
Containing no wheat, dairy, refined cane sugar, gluten, preservatives, artificial colors, flavoring or soy, the brand has been distributing 10 product lines to around 250 locations in Saudi Arabia, including supermarkets, gyms and cinemas.
By the end of the first quarter of 2021, the company is on target to distribute 20 products lines in the Kingdom, with the aim of reaching 30 by the end of the year.
“The Saudi consumer is still highly sensitive to price change. Nevertheless, they’re willing to pay more for premium quality products,” Koyess told Arab News.
“These socioeconomic factors lay the foundation for Freakin’ Healthy to enter the Kingdom and serve the unmet demand for healthy, premium quality at value pricing snack products.”
At the beginning of 2019, it delivered to approximately 250 outlets or touchpoints in Saudi Arabia. By the end of 2021, it aims to increase this to 1,000.
It is currently at 700, including notable retailers such as Danube, Al Nahdi, Kottouf and Manuel.
“The outlook for 2021 looks very promising. As we’re coming off a year that had its many challenges, we managed to take the situation as an opportunity to optimize our business and drive efficiencies. This in turn has set us up to reap the benefits in 2021,” Koyess said.
“As more Saudi consumers are getting well versed in online grocery shopping, we’ve also made our range available with the major food aggregators in Riyadh and soon in the Western Region,” he added.
“The Saudi consumer is really becoming very literate when it comes to health and wellness, and we’re proud to be part of the health movement in the Kingdom.”
While it did not give specific financial details, the company said it is already profitable and reinvesting its profits back into the business, not needing to actively seek new funding to meet its ambitious 2021 targets.
“Our staff count from a sales and marketing perspective hasn’t changed from 2020 to 2021. What has changed are some of the roles and job requirements — for example, more expertise in digital and social media marketing,” Koyess said.
Once Freakin’ Healthy has reached its targets in the Gulf, it is looking to expand its product range to major European cities, as well as the US and Canadian markets.


SABIC announces carbon neutrality strategy at inaugural Saudi Green Initiative forum

SABIC announces carbon neutrality strategy at inaugural Saudi Green Initiative forum
Updated 27 sec ago

SABIC announces carbon neutrality strategy at inaugural Saudi Green Initiative forum

SABIC announces carbon neutrality strategy at inaugural Saudi Green Initiative forum
  • SABIC and 10 peer companies will work together to share early-stage risks and co-invest in developing and upscaling LCETs

RIYADH: SABIC unveiled its global strategy towards carbon neutrality at the inaugural Saudi Green Initiative in Riyadh on Saturday.

The event was attended by a high-level delegation from the company who joined international heads of state and global leaders of business, finance, and civil society to discuss Saudi Arabia’s vision for tackling environmental challenges.

SABIC chairman, Khalid Hashim Al-Dabbagh, said: “The SGI provides an ambitious framework aimed towards the shared goal of achieving a green future. SABIC is an active contributor to several strategic initiatives announced today, including those geared towards the production of hydrogen, reusing captured carbon, and recycling plastics.”
He added: “At SABIC, we recognize the power of collaboration to improve and protect the quality of life for the next generations. Sustainability is in our DNA and we’re pleased to contribute innovative technologies that will accelerate our journey towards carbon neutrality.”

SABIC’s Vice Chairman and CEO Yousef Al-Benyan joined an industry panel at the event to discuss the scaling up of new technologies and reasserted the company’s global commitment to reduce greenhouse gas emissions and pursue carbon neutrality. 

He said that “SABIC is uniquely contributing to the SGI goals and taking bold actions that support the Kingdom’s ambitions for the circular carbon economy. Our global carbon neutrality strategy reaffirms our commitment to the Paris Agreement goals and the continuous pursuit of solutions that can reduce greenhouse gas emissions.”

He added: “Many countries are competing for position as the world looks to broaden its energy mix and reduce carbon emissions. The foresight of Vision 2030, our abundant renewable resources and the innovative advances made by Saudi Arabian companies are making circularity a reality, placing the Kingdom in pole position to lead the new energy revolution.”

During the session, he outlined SABIC’s key circular innovations and collaborative efforts to transform energy intensive industry towards renewables, and being a founding member of the Low Carbon Emitting Technologies (LCET) initiative with the World Economic Forum. 

In this collaboration, SABIC and 10 peer companies will work together to share early-stage risks and co-invest in developing and upscaling LCETs.

SABIC is also partnering in the development of the world’s first large-scale chemical site to operate on 100 percent renewable power and, in a different project, developing solutions for electrically heated steam cracker furnaces which could reduce emissions by up to 90 percent.

Al-Benyan also highlighted some of the company’s accomplishments including the demonstration of the blue ammonia supply chain and the development of the world’s largest CO2 capture and purification plant. Based in Jubail and operational from 2015, the pioneering facility can process up to 500,000 megatons of CO2 per year into feedstock for industrial processes.

The company’s range of certified renewable polymers are providing an important bridge for the value chain to evolve from a linear to a circular economy and its landmark plastic chemical recycling processes contribute to CO2 reduction by preventing the incineration of plastic waste.


SGI offers immense opportunities in recycling, waste management sectors

SGI offers immense opportunities in recycling, waste management sectors
Updated 23 October 2021

SGI offers immense opportunities in recycling, waste management sectors

SGI offers immense opportunities in recycling, waste management sectors

RIYADH: The Saudi Green Initiative is a great opportunity to create new ways of managing our industries, said Mohammed Alibrahim, Saudi Arabia’s assistant minister for oil and gas.

Speaking at a panel discussed titled “Carbon-intensive industries: Transitioning fast, at scale” held in Riyadh on Saturday, he said the circular carbon economy is at the heart of the initiative.

He said before the launch of the green initiative, the Kingdom already embarked on an ambitious drive to improve energy efficiency in its industrial sector and achieved encouraging results. He said the chemicals, steel, and cement industries in the Kingdom have reduced emissions by about 4 million tonnes per annum.

The assistant minister said the new initiative offers several investment opportunities in recycling and waste management.

For example, he added, SABIC has already built a plant to capture 500,000 tons of carbon dioxide per annum, the gas is then purified and used to produce more chemicals and for many other purposes in different sectors, Alibrahim said.

He said the Saudi Green Initiative and the circle of carbon economy allow us to utilize carbon as a resource rather than looking at it as a problem.

“We have targets to product green hydrogen and blue hydrogen to convert it into blue ammonia, we already shipped ammonia to Japan last year and and we have a plan to expand on that.”

“We don’t want to focus on a certain type of technology.”

Paddy Padmanathan, CEO of ACWA Power, said: “The pathway is ultimately green hydrogen, the real need is energy and even that will be needing electricity, basic ingredient is already available.” 

He called on all stakeholders to create a supporting ecosystem.

“We can really transform industrial consumption when we bring hydrogen costs down to below $2 per kilo and it is achievable.”

Jasper Graf von Hardenberg, co-founder and group CEO of Daystar, US, said: “Saudi Arabia has bigger responsibility, it can become the world No.1 producer of green hydrogen.”

Morten Dyrholm, GSVP for MarCom, Sustainability and Public Affairs, Vestas Wind Systems A/S, Denmark, said: “With this plan Saudi Arabia is placing itself at the center and we want to be part of this journey.”

“As companies we need to take responsibilities with targets of net zero emissions through production.”

“Now with all policies coming up in Saudi Arabia there are signals that the Kingdom is heading to become more sustainable.”


NEOM will be ready to welcome tourists and investors by 2024: CEO

NEOM will be ready to welcome tourists and investors by 2024: CEO
Updated 23 October 2021

NEOM will be ready to welcome tourists and investors by 2024: CEO

NEOM will be ready to welcome tourists and investors by 2024: CEO

The city of NEOM will be ready by 2024 to receive tourists and investors, the CEO of the project has announced.

“We spent two years transforming the vision into a strategy, as this strategy concerns all sectors of NEOM,” Nadhmi Al-nasr said in an interview with Asharq.

"We finished last year with strategies, then moved on to planning and implementation and now we have entered the implementation phase,” Al-nasr added.

NEOM is set to is located on the Red Sea coast in the northwest of Saudi Arabia, and is set to be totally powered by renewable energy sources.


Azerbaijan sees oil market stable, OPEC+ current output increase enough

Azerbaijan sees oil market stable, OPEC+ current output increase enough
Updated 23 October 2021

Azerbaijan sees oil market stable, OPEC+ current output increase enough

Azerbaijan sees oil market stable, OPEC+ current output increase enough

Riyadh: Azerbaijan believes OPEC+ is helping to stabilize the world’s oil market with its cautious decision to increase production by 400,000 barrels per day from November. 

Speaking to Arab News, the country’s energy minister warned that it is gas prices that are more volatile thanks to shortages of the energy source in Europe. 

Parviz Shahbazov said the members of OPEC+ — which includes Azerbaijan — are all in agreement about the restrained oil production rise, despite calls from the US to ramp up output.

He said that the reason “nobody talks about oil issues” is because “there is a balance in the market and this balance has been provided by OPEC+”.

He added: “It can be a little bit higher or lower, it is not so important for producing countries as well as for consuming countries because the most important thing is the stability in the oil market.”

The minister said the issues related to the increasing price of gas might continue past winter. 

“Most probably we will still have this crisis in winter time, I don’t know how severe will it be but as winter is coming and the weather is getting colder — the winter is going to be quite severe in Europe — there can be shortages of gas because gas storages are not filled before the winter season,” said Shahbazov.


Pakistan’s PM leaves for Saudi Arabia to attend ‘Middle East Green Initiative Summit’


Pakistan’s PM leaves for Saudi Arabia to attend ‘Middle East Green Initiative Summit’

Updated 23 October 2021

Pakistan’s PM leaves for Saudi Arabia to attend ‘Middle East Green Initiative Summit’


Pakistan’s PM leaves for Saudi Arabia to attend ‘Middle East Green Initiative Summit’


CAIRO: Pakistan’s Prime Minister Imran Khan left for a three-day visit to Saudi Arabia on Sunday to attend the launch of the “Middle East Green Initiative Summit” in Riyadh, Pakistan’s Foreign Office said in a statement.

Khan left with Foreign Minister Shah Mahmood Qureshi, Energy Minister Hammad Azhar, and Malik Amin Aslam, PM’s adviser on climate change. 

“An initiative of the (Saudi) crown prince, the summit is the first of its kind in the Middle East region,” the statement said.

The Prime Minister Office said that Saudi Crown Prince Mohammed bin Salman had extended the invitation to the premier to attend the event on Oct. 25.

Khan, who made Pakistan a “Champions for Nature”, will share his perspective on the challenges faced by developing countries due to climate change, the statement said. 

He will also highlight Pakistan’s experience of launching “nature-based solutions” to address environmental challenges.