Stitch in time: Saudi fashion dresses for the future

Stitch in time: Saudi fashion dresses for the future
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The Saudi Cup showcased traditional outfits, with the Ministry of Culture’s fashion commission encouraging a dress code that required racegoers to highlight their heritage. (Supplied)
Stitch in time: Saudi fashion dresses for the future
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Designers showcased their exclusive works, mixing the contemporary with the old. (Supplied)
Stitch in time: Saudi fashion dresses for the future
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Designers showcased their exclusive works, mixing the contemporary with the old. (Supplied)
Stitch in time: Saudi fashion dresses for the future
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Designers showcased their exclusive works, mixing the contemporary with the old. (Supplied)
Stitch in time: Saudi fashion dresses for the future
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Designers showcased their exclusive works, mixing the contemporary with the old. (Supplied)
Stitch in time: Saudi fashion dresses for the future
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Designers showcased their exclusive works, mixing the contemporary with the old. (Supplied)
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Updated 06 March 2021

Stitch in time: Saudi fashion dresses for the future

Stitch in time: Saudi fashion dresses for the future
  • Traditional wear gets a modern makeover as designers keep the past alive

JEDDAH: As Saudi Arabia sets out to introduce its culture, history and social life to a global audience, fashion is finding it has a key role to play in the Kingdom’s “brand strategy.”

Traditional wear proudly worn by both Saudis and expats at the recent Saudi Cup showed how age-old cultural styles could find new life in a contemporary setting.
While fashions can reflect a specific era, they also can act as a transition to the future, with fabrics, cuts, motifs and embroidery designs, and even colors and layers, keeping the story alive.
The Saudi Cup showcased traditional outfits, with the Ministry of Culture’s fashion commission encouraging a dress code that required racegoers to highlight their heritage, and designers to showcase their exclusive works, mixing the contemporary with the old.
Although Western outfits dominate the world fashion market, Saudi Arabia is choosing to stay connected with its traditional dress.
Saudi designers are constantly introducing new trends in the way outfits are made or worn, finding inspiration in age-old styles or seeking to bring the traditional clothing of a region into the present.

HIGHLIGHTS

• Although Western outfits dominate the world fashion market, Saudi Arabia is choosing to stay connected with its traditional dress.

• Saudi designers are constantly introducing new trends in the way outfits are made or worn, finding inspiration in age-old styles or seeking to bring the traditional clothing of a region into the present.

• Mohammed Khoja, a fashion designer who uses traditional approaches in his contemporary work, believes that his collections help shed light on cultural elements that appeal to both local and international audiences. 

• International events, from Eid celebrations at Saudi missions across the globe to overseas university students celebrating an occasion, allow Saudis to don traditional clothing to represent their homeland.

• Omaima Kindassa, a Saudi designer and owner of a contemporary heritage boutique, said that events such as the Saudi Cup allowed Saudis to represent their own region and culture, as well as show the Kingdom’s rich heritage and diverse culture to the world.

• Princess Nourah Al-Faisal, the designer behind Nuun Jewels, hoped to represent the historical beauty and color of traditional Saudi clothing in a way that encouraged people to embrace and celebrate their culture.

Mohammed Khoja, a fashion designer who uses traditional approaches in his contemporary work, said: “Since the beginning of my fashion design career, cultural elements have appealed to me. I am particularly driven by being able to contribute in documenting and potentially giving cultural elements more importance.”
Khoja believes that his collections help shed light on cultural elements that appeal to both local and international audiences.




Traditional wear proudly worn by both Saudis and expats showed how age-old cultural styles could find new life in a contemporary setting.

The same elements have also helped him identify with his own contemporary identity, he said.
Omaima Kindassa, a Saudi designer and owner of a contemporary heritage boutique, said that events such as the Saudi Cup allowed Saudis to represent their own region and culture, as well as show the Kingdom’s rich heritage and diverse culture to the world.
“I’ve been designing and modernizing traditional Saudi wear for 10 years,” Kindassa told Arab News. “Now many younger designers are pursuing that as well because they have fallen in love with our heritage.”
She added: “If the current generation were to wear traditional clothes, they would find them overbearing and heavy, especially accessory-embellished designs and those adorned by stones. Modernizing these outfits makes them relevant to today’s generation and ensures our tradition keeps pace with fashion.”




The Saudi Cup showcased traditional outfits, with the Ministry of Culture’s fashion commission encouraging a dress code that required racegoers to highlight their heritage, and designers to showcase their exclusive works, mixing the contemporary with the old. (Supplied)

Kindassa specializes in traditional wear from the Kingdom’s regions but also modern clothing “that tell tales of the long past.”
“Each region offers its own rich heritage through its designs, from the geometric elegant shapes, the vibrant colors, the embroidery — it looks like a painting to admire,” she said.
International events, from Eid celebrations at Saudi missions across the globe to overseas university students celebrating an occasion, allow Saudis to don traditional clothing to represent their homeland.
Princess Nourah Al-Faisal, the designer behind Nuun Jewels, told Arab News that the Saudi Cup was a “great opportunity to present the variety, regionality and beauty that is Saudi culture.”


She was brought in as a consultant for the project, a link between the Saudi Cup and the Ministry of Culture, “to curate the event in terms of looks and feel.”
Princess Nourah said the idea to promote traditional Saudi fashion was not hers, but came from Crown Prince Mohammed bin Salman.
The princess hoped to represent the historical beauty and color of traditional Saudi clothing in a way that encouraged people to embrace and celebrate their culture. She also wanted people to take ownership of their heritage, and see designers and communities using it as inspiration for future designs.
“So not just reproducing traditional cultural dress, but also taking it as a point of reference and moving forward into the future, recreating it, developing it and having fun with it by creating something completely new,” she said.
Impressed with the outcome, she hopes to build on this momentum where people celebrate culture every day.
“There are a number of entities within Saudi Arabia, organizations that are all about preserving our heritage; things like regional embroidery, jewelry, costumes, and really making sure that they’re archiving it, whether through photographs or through the actual pieces. I think that is something that we have been working on as a nation either in the private sector or the public sector for a while,” she said.

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‘Grown-ish’ actress Yara Shahidi teases collaboration with Adidas

‘Grown-ish’ actress Yara Shahidi teases collaboration with Adidas
The US-Iranian actress is set to make her design debut with sportswear giant Adidas. File/AFP
Updated 9 min 16 sec ago

‘Grown-ish’ actress Yara Shahidi teases collaboration with Adidas

‘Grown-ish’ actress Yara Shahidi teases collaboration with Adidas

DUBAI: Part-Middle Eastern star Yara Shahidi is set to drop a new global collection created in collaboration with sportswear giant Adidas. The “Grown-ish” actress this week posted a teaser of her collaboration on Instagram, and the response to her designer debut is overwhelmingly positive.

 “Y’all knew this was coming #collab (sic),” she captioned a video of herself wearing a mustard yellow track jacket with a teal collar worn over a white shirt. “Yessss,” wrote US singer Justine Skye in the comments section, applauding her friend over her latest venture.

According to Shahidi’s Instagram post, the new line will be titled Recreate x Yara.

While Adidas hasn’t officially confirmed the news yet, it seems that Shahidi has been dropping hints about a collaboration with the sportswear giant for quite some time now — either that, or she’s just a dedicated Adidas fan. The 21-year-old has been championing the brand for months and has been seen multiple times wearing collaborations from the brand’s other partnerships, including lines with Pharell Williams and Beyonce.

In an IGTV video, the actress revealed that Beyonce sent her an entire clothing rack filled with Ivy Park x Adidas swag before the pieces even hit the shelves.

She also starred in a campaign for the brand’s signature Superstar sneakers in 2020.

The US-Iranian star appeared in the “Change is a Team Sport” advert alongside K-Pop girl group Black Pink, as well as Jonah Hill, Pharrell Williams and Anitta, among many others.

More recently, the Minneapolis-born actress starred in the latest Adidas Originals x Disney Stan Smith campaign.

Shahidi has been quite busy lately.

In addition to her forthcoming clothing line with Adidas, the multi-hyphenate is also developing two new television series via her production company, 7th Sun Productions.

The 21-year-old star is set to executive produce and develop an on-screen adaptation of Cole Brown’s critically-acclaimed debut book “Greyboy: Finding Blackness in a White World” and single-camera comedy series “Smoakland” alongside her mother, and business partner, Keri Shahidi.

Additionally, the actress, who is the youngest network producer ever, is set to star as Tinkerbell in Disney’s “Peter Pan and Wendy.”

Production on the new film, which is expected to arrive sometime in 2022, is currently underway in Vancouver, Canada.


Model Imaan Hammam prepares meals for the less fortunate this Ramadan

Model Imaan Hammam prepares meals for the less fortunate this Ramadan
The model teamed up with a restaurant in Amsterdam to prepare meals for the needy. Instagram
Updated 08 May 2021

Model Imaan Hammam prepares meals for the less fortunate this Ramadan

Model Imaan Hammam prepares meals for the less fortunate this Ramadan

DUBAI: This week, Moroccan-Egyptian-Dutch model Imaan Hammam teamed up with Amsterdam-based restaurant The Wild Room to give back to those who need it most by helping to prepare meals for the most vulnerable in the community this Ramadan.

“Last 10 days of Ramadan! What a beautiful healing month! So sad it’s coming to an end,” the 24-year-old shared with her one million Instagram followers, alongside a carousel of photos depicting her pouring tomatoes into a pot, surrounded by bags of prepared meals and getting ready to pray.

“Today these women and I worked so hard to prepare meals for those in need. Helping others is not only important but also a GOOD thing to do. It makes us happier and healthier too. Giving also connects us to others, creating stronger communities and helping to build a happier society for everyone. And it's not all about money — we can also give our time, ideas and energy. I want to thank all the strong women today who were involved from the bottom of my heart. I am so grateful to be part of this initiative. May Allah bless you all,” she added.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Imaan Hammam (@imaanhammam)

“My hope is that we all work to inspire each other to spread love and give support. Help people around you, because you can. That’s what this is all about.”

Since the Holy Month is a time for kindness and charity, Hammam makes sure to take the opportunity to give back to those in need each year.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Imaan Hammam (@imaanhammam)

Last Ramadan, the catwalk star, who was born to an Egyptian father and a Moroccan mother, revealed that she donated to two mosques and She’s the First, a non-profit organization that fights gender inequality through education that Hammam is an ambassador for. 

The model also donated funds to a mosque in Fisher, Indiana, to help them develop a prayer space for women and to the Islamic Cultural Center of New York.


Net-a-Porter to present livesteam styling video with Saudi fashion expert Norah Al-Eisa 

Net-a-Porter to present livesteam styling video with Saudi fashion expert Norah Al-Eisa 
Updated 05 May 2021

Net-a-Porter to present livesteam styling video with Saudi fashion expert Norah Al-Eisa 

Net-a-Porter to present livesteam styling video with Saudi fashion expert Norah Al-Eisa 

DUBAI: Leading global e-tailer Net-a-porter is collaborating with Saudi fashion expert Norah Al-Eisa to present a livestream styling video on Wednesday.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Norah AlEisa (@norahaleisa)

Al-Eisa, who is based in Riyadh, will be taking the regional customers through key pieces from the website’s Ramadan and Spring/Summer 2021 collections, which are ideal for Eid gifting.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Norah AlEisa (@norahaleisa)

Al-Eisa started her career in fashion as a fashion editor, then dabbled in historical costume design before going on to style some of the biggest fashion and fine jewelry campaigns in Saudi Arabia. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Norah AlEisa (@norahaleisa)

The influencer also regularly shares her fashion knowledge and styling tips on social media, on her Instagram account @norahaleisa. 


British-Moroccan model Nora Attal stars in Chanel’s Cruise 2022 show

British-Moroccan model Nora Attal stars in Chanel’s Cruise 2022 show
Nora Attal walks down the Chanel Cruise 2022 runway in France. Supplied
Updated 05 May 2021

British-Moroccan model Nora Attal stars in Chanel’s Cruise 2022 show

British-Moroccan model Nora Attal stars in Chanel’s Cruise 2022 show

DUBAI:  British-Moroccan model Nora Attal strutted her stuff on a runway in the south of France for Chanel’s resort 2022 show on Tuesday.

The 21-year-old walked down the catwalk, staged in Carrières de Lumières – a series of vast chambers – in the sunny Les Baux-de-Provence, wearing two looks from the Parisian luxury maison’s latest offering.

For her first turn down the punk-inspired runway, Attal wore an all-black look that consisted of a fringed top, skirt and cape secured around her neck. 

She later changed into loose grey trousers, paired with a striped bodysuit and a graphic shirt. 

Nora Attal walks down the Chanel Cruise 2022 runway in France. Supplied

In a press release, Chanel’s creative director Virginie Viard listed some of the elements of the collection: “Lots of fringes, in leather, beads and sequins, t-shirts bearing the face of the model Lola Nicon like a rock star, worn with tweed suits trimmed with wide braids and pointed silver Mary-Janes. ”

The monochromatic collection drew inspiration from Jean Cocteau’s play “Orpheus,” which deals with themes of morality, sacrifice and artistry. In fact, Cocteau was a friend of Coco Chanel and his 1960 film version, titled “Testament of Orpheus,” was shot at Carrières de Lumières.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CHANEL (@chanelofficial)

Attal is a Chanel house favorite, having appeared on the catwalk for the French label on a number of occasions. She made her debut for Chanel in 2017 and went on to become a runway fixture and house muse, walking for the brand’s 2018 pre-Fall Metier’s d’Art show in Hamburg and most recently in the Spring 2021 runway presentation.

She also served as the face of the brand a number of times, starring in Chanel’s Spring 2019 campaign and Chanel Beauty holiday adverts.

Attal was first discovered by Jonathan Anderson, founder of the J.W. Anderson label, and shot a campaign for the British fashion house in 2014 before she had even taken her first steps down a runway.

Based in London and signed to Viva Model Management, she has worked with a number of renowned designers and photographers and has walked the runway for major fashion houses, including Fendi, Burberry and Valentino.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Nora (@noraattal)

She recently starred in the new campaign for high-street retailer Zara’s not-yet-launched beauty line. 


‘We need to change,’ founder of Arab label Emergency Room says of fashion’s sustainability crisis

‘We need to change,’ founder of Arab label Emergency Room says of fashion’s sustainability crisis
Updated 05 May 2021

‘We need to change,’ founder of Arab label Emergency Room says of fashion’s sustainability crisis

‘We need to change,’ founder of Arab label Emergency Room says of fashion’s sustainability crisis

BEIRUT: Sustainability has become a buzzword in the fashion industry as of late. Due to the environmental impact of fast fashion, labels across the world — and in the Middle East — are trying their best to be more sustainable by using eco-friendly fabrics and cutting their number of collections they release per year.

However, Lebanese designer Erique Ritter, founder of streetwear brand Emergency Room, has a different strategy — and he’s calling for sweeping change in the fashion world. 

The creative talent starts his design process by exploring the available materials in the market, rather than starting with a design and ordering custom materials. 

“We go to the souk, we look at what we have and then we start our design process. It is not the other way round,” he told Arab News. 

His creations are all made in Lebanon and mostly in Tripoli, a city in the northern area of the country.  

“In Tripoli, there is the ‘beileh’ which is basically streets that are filled with thrift stores of second-hand clothes,” he said. “So, what we do is that we just go there, and they are always packed with things, packed with clothes, so we see what is available. If we see that there is a lot of jeans we are going to buy a whole bunch of jeans and start cutting and use jeans to make jackets.

“At the end of the day, we are working with the resources we have. We are not trying to import, or to generate or create new materials. So, we focus on what is available – like a chef in a restaurant,” he explained. 

Ritter launched his brand, mostly focused on upcycling, around three years ago. 

He named it Emergency Room because “it started with the idea or the feeling that there was an emergency in fashion,” the designer said. 

“We decided to call it Emergency Room because we were going to truly do things in a way that is environmentally friendly, that is ethical and that is respectful of the environment,” Ritter added. 

There is a lot of handwork involved in the creation process, which is why a lot of pieces also have raw or untailored edges. 

“We really need to change and think of everything and change the way we do things,” he urged fashion lovers and designers.