Meet the women educating their Instagram followers on female health, one post at a time

Nour Emam (L) and Dr. Deemah Saleh (R) run Instagram accounts where they share information on intimate female health. (Supplied)
Nour Emam (L) and Dr. Deemah Saleh (R) run Instagram accounts where they share information on intimate female health. (Supplied)
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Updated 08 March 2021

Meet the women educating their Instagram followers on female health, one post at a time

Nour Emam (L) and Dr. Deemah Saleh (R) run Instagram accounts where they share information on intimate female health. (Supplied)
  • Dr. Deemah Salem and doula Nour Emam run Instagram accounts where they debunk myths and share information on female intimate health

DUBAI: Conversations around female intimate health have long been taboo or non-existent in Arab cultures. But a new crop of female doctors and healthcare practitioners on social media are aiming to destigmatize sexual wellness and educate women about their health, one Instagram post at a time.

“There are so many stereotypical taboos regarding women’s health in the UAE,” Dr. Deemah Salem told Arab News.

The specialist in obstetrics and gynecology in Dubai, who goes by @dr.deemahsalem on Instagram, said: “Being Arab-American myself I understood how some myths about women’s health could have developed, but I made it a mission to debunk them because some of these myths can lead to harmful practices.

She uses her platform to inform her followers about all aspects of sexual health, and talk about issues that many women might be embarrassed to discuss.

Salem believed that sexual education was still frowned upon in the region due to conservative cultural norms and that, while most UAE schools offered sexual education classes for young girls, a lot of females still felt uncomfortable about discussing intimate matters with doctors.

“It’s possible to educate women about their sexual and reproductive health while still respecting cultural and religious values. Women need to feel comfortable to discuss their intimate issues with their gynecologists.”

Egypt-based doula Nour Emam said there were popular misconceptions about what sex education actually entailed. “I think people think that if we have sex education, we’d be promoting sex and promiscuity, when in reality having sex education at primary and secondary levels in school usually means youth engage later in sexual activities and what’s more important is that they are safe (while) doing so,” she told Arab News.

She founded the Instagram page @thisismotherbeing in order to give women the information they need about their health and, with 173,000 followers, the message clearly resonates.

Many women are either unaware, or worse, misinformed about their sexual education because there is scarce access to accurate information. 

According to Salem, there are several myths and areas of concern that women in the region need to be educated on.  

“We need to teach women how to practice feminine hygiene in a healthy way, help them understand how normal female genitalia functions, to realize the role of preventative healthcare, to encourage women to discuss any sexual concerns with their doctors, and to educate about domestic and intimate partner violence.

“In addition to harmful practices, ignorance can lead to an array of problems for women, including unintended pregnancies, sexually transmitted diseases, recurring vaginal infections, sexual dysfunction disorders, mental health disorders and marital issues… just to name a few.”

These female healthcare practitioners are no strangers to backlash despite - or perhaps due to - their engaging social media presence.

“I’m the most loved/hated woman in Egypt,” Emam remarked. “People think I’m leading young girls astray and that my information will ‘give them ideas.’ Of course, this is to be expected. No one wants to admit that the stuff I talk about is real and true, especially when this information enables women to choose.”

She described what she believed to be the most important areas for knowledge dissemination online.

“Absolutely everything,” she stated. “Reproductive and sexual health education is a continuum. It’s an entire spectrum and you can’t take one thing without learning the rest. Women just need to be certain that they have rights when it comes to their place in society, healthcare and maternity care.”


Culinary celebrations: Where to eat in Riyadh this Saudi National Day

Culinary celebrations: Where to eat in Riyadh this Saudi National Day
Updated 33 sec ago

Culinary celebrations: Where to eat in Riyadh this Saudi National Day

Culinary celebrations: Where to eat in Riyadh this Saudi National Day

RIYADH: A host of restaurants in Riyadh are celebrating Saudi Arabia’s National Day in style with special menus and entertainment.

The Ritz-Carlton, Riyadh

The hotel is offering its usual festivities with a twist, inviting a Saudi celebrity chef to cook for guests in Al-Orjouan restaurant. Social media-famous chef Abdulelah AlRabiah is set to host a cooking station while guests will be serenaded by live Saudi music.

Lunch will be held from 12:30pm - 5pm, priced at $120 (450 SAR)

The dinner buffet runs from 6:30pm-12am, priced at (450 SAR) $120 for adults and $60 (224 SAR) for children.

Four food trucks will be stationed outside serving coffee, ice cream and burgers along with face painting and gifts for children.

Yauatcha Riyadh

The dim sum restaurant and tea house is offering a special set menu inspired by the Kingdom’s national colors until Oct. 2.

The $66 (250 SAR) per person menu features chicken spinach soup, a section of dim sum, and main dishes consisting of chicken, seabass, and pak choi, as well as dessert.

La Brasserie

Riyadh’s La Brasserie is offering their traditional international brunch and dinner buffets with additional Saudi dishes to celebrate National Day.

The brunch buffet will run from 12:30pm-3:30pm and is priced at $101 (379 SAR).

The dinner buffet will be held from 7:00pm-11:00pm and is priced at $73 (275 SAR), excluding drinks.

Al-Bustan Restaurant

Al-Bustan restaurant in the Intercontinental Hotel in Riyadh is offering a dinner buffet that includes a clutch of international favorites, including grilled lamb with traditional Saudi spices.

Running from 7:00pm-12:00am on Thursday, a local performer will entertain guests to celebrate the occasion and dinner priced at $89 (335 SAR) per person.  

Four Seasons

Elements restaurant in the Four Seasons hotel in Riyadh is offering an international buffet with a focus on regional favorites, including lamb kabsa rice, mandi varieties, mixed grills, cold mezze and, of course, Um Ali.

Live music will be played during the Thursday night dinner buffet between 7:00pm-12:00am.  

The dinner buffet is priced at $83 (311 SAR), excluding beverages.  

La, Gais

The Instagram-perfect, newly opened breakfast and specialty coffee spot will offer a selection of Saudi-themed breakfast and brunch items, along with live music.

Perfect for family brunch, the restaurant will be open from 4:30am-7:00pm during the National Day weekend.

Each menu item is priced separately, including tax.


Arab label Mrs. Keepa heads to Paris for fashion week

Arab label Mrs. Keepa heads to Paris for fashion week
Updated 21 min 48 sec ago

Arab label Mrs. Keepa heads to Paris for fashion week

Arab label Mrs. Keepa heads to Paris for fashion week

DUBAI: Dubai-based label Mrs. Keepa is set to present its Spring/Summer 2022 womenswear collection on the sidelines of Paris Fashion Week, as part of France’s Féderation de la Haute Couture et de la Mode’s “Welcome to Paris” initiative with the Arab Fashion Council.

The show is slated for Sept. 28 at Paris’s Palais De Tokyo and the label will also take part in Paris Fashion Week’s trade show partner event, TRANOI, which will take place from Sept. 30 to Oct. 3 at the same location.

Mrs. Keepa is known for its strong silhouettes and bold colors, as seen in this look from the label's 2019 show in Dubai. (Getty Images)

Helmed by half-Egyptian half-French designer Mariam Yeya, the label is inspired by a patchwork of evolving identities and her own dual heritage, which she explores through fashion.  

Launched in 2016, the label is a regular on the Fashion Forward Dubai circuit — an annual showcase of regional talent — and is known for its celebration of the female form, with a focus on defining silhouettes, voluminous details, striking patterns and kaleidoscopic colors. 

The label is helmed by Egyptian-French designer Mariam Yeya. (Getty Images)

For the Spring/Summer 2022 collection, titled “Harmonious Chaos,” the designer plays with organic shapes and opulent colors. Think cut outs and strappy maxi skirts, wide-leg camouflage cargo pants and larger-than-life sleeves.

 The collection will also feature pieces that traverse the boundary between recognizable separates — kimonos that work as skirts, dresses that can be worn as shirts and scarves that can be styled as waist-synching belts.

The show is slated for Sept. 28 at Paris’s Palais De Tokyo. Pictured is a 2019 show by the label. (Getty Images)

It is not the first time Arab designers have found a platform at Paris Fashion Week. To ensure that regional designers get the recognition they deserve, the Fédération de la Haute Couture et de la Mode first teamed up with the Arab Fashion Council in September 2020 to host an exclusive showroom and presentation on the official Paris Fashion Week calendar that shines a light on Middle Eastern designers.

“The project is in line with the Arab Fashion Council’s vision to build an Arab economy based on creativity and to promote the Arab talents on a global scale,” said Mohammed Aqra, chief strategy officer of The Arab Fashion Council, in a statement at the time. “This is the first strategic alliance project with our French counterparts,” he added.


Ithra celebrates Saudi National Day with new cultural programs 

Ithra celebrates Saudi National Day with new cultural programs 
Updated 22 September 2021

Ithra celebrates Saudi National Day with new cultural programs 

Ithra celebrates Saudi National Day with new cultural programs 

DUBAI: In celebration of Saudi Arabia’s 91st National Day, the King Abdulaziz Center for World Culture (Ithra) launched a collection of Saudi cultural and heritage programs and activities to highlight the Kingdom’s diversity.

Under the slogan of “Melodies of the Homeland,” the celebratory activities will start on Sept. 22 and will run until Sept. 25. 

The National Day activities aim to present a collection of interactive cultural activities, music and art performances, traditional local crafts, various workshops, knowledge-based games for all age groups and more.   

The activities will include the Coffee Tales exhibition, which will shed light on the practice of farming coffee and the traditions associated with it, particularly in the Jazan region, as well as Saudi Aramco’s efforts to preserve it.

Another exhibition, called Tafaseel, will take its visitors on a cultural journey to embody the unity of the people and their interdependence from north to south and east to west. 

This colorful space will express the diversity of fashion as part of the cultural heritage across the local regions and tell stories about the civilizations that inhabited them.

Arab music sensation Ahmed Alshaiba will perform on Ithra’s stage and is expected to play his unique music that combines Eastern and Western genres.


Emirati artist Aisha Juma takes part in ‘Beyond Belief’ exhibition in Germany 

Emirati artist Aisha Juma takes part in ‘Beyond Belief’ exhibition in Germany 
Updated 21 September 2021

Emirati artist Aisha Juma takes part in ‘Beyond Belief’ exhibition in Germany 

Emirati artist Aisha Juma takes part in ‘Beyond Belief’ exhibition in Germany 

DUBAI: Emirati visual artist Aisha Juma is showcasing her work at an exhibition titled “Beyond Belief” in Berlin, Germany. 

Supported by Abu Dhabi Festival (ADF), Juma is taking part in the exhibition that brings together a variety of artworks from more than 35 artists. 

Aisha Juma is an Emirati visual artist. (aishajuma.com)

Open until Nov. 21, “Beyond Belief” explores the rise of modern-day spirituality, its origins, diverse manifestations and unique contemporary attributes. 

Juma, on her Instagram account, shared images of her drawings that are “inspired by the concept of art and spirituality.

“So happy to be part of this fundamental creative conversation,” she wrote. 

The inauguration of the event was attended by Hafsa Al-Ulama, the UAE ambassador to Germany. 

In her speech at the event, Al-Ulama praised the strong cultural ties between the UAE and Germany, and commended ADF’s commitment to participating in art exhibitions and festivals in Germany. 

She added that the festival’s sponsorship of “Beyond Belief” reflects Abu Dhabi’s role in promoting art worldwide. 


Bahraini label Noon by Noor lights up London Fashion Week

Designers Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa presented a collection titled ‘Light.’ (Supplied)
Designers Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa presented a collection titled ‘Light.’ (Supplied)
Updated 21 September 2021

Bahraini label Noon by Noor lights up London Fashion Week

Designers Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa presented a collection titled ‘Light.’ (Supplied)

DUBAI: Bahraini label Noon by Noor showed off its Spring 2022 collection at London Fashion Week this weekend, debuting a line of lighter-than-air separates and dainty dresses.

Designers Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa presented a collection titled “Light” at East London’s Rochelle School, which specializes in art and architecture.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Noon By Noor (@noonbynoor)

The label, which is a regular on the New York Fashion Week circuit, drew crowds to its London showcase, with a host of industry insiders and influencers taking to social media to show off the new collection.

The brand, which was established in 2008, showed off a floral-tinged offering. (Supplied)

The brand, which was established in 2008, showed off a floral-tinged offering, with sprigs of color, as well as white-on-white looks complete with traditional mirror work embroidery.

“We selected our fabrics, mixing different scales of checks from ginghams to madras, alongside bold stripes in lime-ivory, pink-ivory and grey-ivory,” designer Shaikha Noor Al-Khalifa said in a released statement.

“A photograph of Bahraini pearl divers in their sarongs gently gathered and tied at the waist, mixed with dreams of summer sunshine, holiday memories and flowers was the start of our spring collection development,” she added.

Her cousin and co-designer Shaikha Haya Al-Khalifa shed further light on the materials chosen for the collection.

“Beautiful poplins, jersey, washed cottons, coated linens, silk voiles, organza, tulle and canvas all reflect the idea of light. Sometimes two or three of these fabrics are combined into one garment,” she said.