Facebook launches #MonthofGood campaign for Ramadan

Facebook launches #MonthofGood campaign for Ramadan
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Updated 17 April 2021

Facebook launches #MonthofGood campaign for Ramadan

Facebook launches #MonthofGood campaign for Ramadan
  • Instagram initially developed its Ideas of Good campaign, now in its third year, as a result of a key insigh

This Ramadan, Facebook is marking the holy month with a global campaign across its family of apps. The #MonthofGood campaign, which brings together Facebook, Instagram, Messenger and WhatsApp, aims to celebrate charity, collaboration and community.

Despite the social distancing resulting from the pandemic, Ramadan remains a time for charity and celebration. Globally, in 2020 people raised twice as much as in 2019 through Ramadan-related fundraisers across Facebook and Instagram. “We saw our users rally behind multiple causes, raising over $5 billion for nonprofits and personal causes through fundraisers on Facebook and Instagram,” Ramez Shehadi, Managing Director at Facebook MENA, told Arab News.

Instagram initially developed its Ideas of Good campaign, now in its third year, as a result of a key insight, said Shehadi, which was that “Ramadan is the kindest time of the year on the platform.”

“In 2019, we saw people post about not only charitable activities, but also finding time to reflect as well as bond with their families,” he said. There were more than 16 million uses of the word Ramadan and references to Ramadan hit 4 million in the 30 days leading up to the holy month. There was a 40 percent growth in the use of the word “kindness” on Instagram across the world in the 30 days leading up to the holy month.

“Last year was drastically different – we saw Muslims around the world spend their first Ramadan in lockdown and it was a unique experience to observe a season known for its strong sense of togetherness and collaboration, in isolation,” he said. However, the Muslim community found new ways of gathering, donating and celebrating virtually, which inspired the initial Instagram campaign.

In the Middle East and North Africa (MENA) region and Turkey, more than 6.5 million people joined the Ramadan-related groups created in 2020. For instance, “LyedFeLyed اليد في اليد ” is a group created last year that aims to connect families in need with donors and associations. “As of May last year, it had already helped 700 families, within days of opening the group,” said Shehadi. Other groups that arose during the pandemic are “Stop and Help”, founded by Heather Harries, her husband and two sons from the UAE, which aims to lift community spirits during the pandemic by offering support to families in need of basic essentials and “UAE Fusion Socialites,” which is founded by Sharjah-based Pakistani mother, Ayesha Sohail, who uses her social media skills to help low-income families.

This year, Facebook has extended the campaign across all its platforms as the #MonthofGood because it’s a “no-brainer,” according to Shehadi. “As a collective for four apps, we have the opportunity to amplify this effect, providing more platforms and more tools for organisations and individuals to explore, express and inspire good.”

Facebook will be running various activations across the globe in locations including India, US, UK, Nigeria and MENA focusing on the pillars of kindness, community and charity.

These include:

“Ideas of Good,” a list of 30 kind deeds and do-good moments to act on virtually.

“Guide to Ramadan” by Canadian creator Sarah Sabry, in collaboration with her Muslim followers.

A pay-it-forward chain globally, which will be kicked off by creators such as Haifa Beseisso, Nabih Alkayali, Raha Moharrak, Logina Salah, and Adel Aladwani in the MENA region.

Live Suhoor Talks, a global series hosted by Muslim creators across the UK, Asia and MENA, featuring weekly conversations about topics ranging from food and fasting to mental health and wellbeing.

Facebook Watch and IGTV series with creators such as Khalid Al-Ameri and Manal Al-Alem and networks MBC, TVision, and Zee Entertainment.

A MENA-specific collaboration with Jordan-based Arabic podcast network Sowt spotlighting inspiring community leaders from the regional diaspora to talk about how they use Facebook Apps for virtual acts of kindness during Ramadan.

Spotlighting zakat-eligible nonprofits such as Rahma Worldwide, UNHCR, Heroic Hearts, Molham Volunteering Team and Zakat Foundation of America with active Ramadan fundraisers and campaigns to provide food baskets, supplies and medical aid to orphans, widows and refugees.

Additionally, Facebook will spotlight small and medium businesses (SMBs) that have inspired good this Ramadan. “These are businesses that have gone above and beyond to help people around them and their communities, with their acts of charity and kindness,” said Shehadi.

The increased time spent on Facebook’s apps during the holy month also presents a significant opportunity for advertisers. “Ramadan is one of the biggest and longest global festive moments. Given the current circumstances we are in, people need positivity during the holy month and therefore feel-good themes always work at Ramadan if you do it right.”

“It’s also powerful if you can connect people to a real-life opportunity to do good,” he said. For instance, in 2018, Facebook partnered with the International Federation of Red Cross and Red Crescent Societies (IFRC) and the creative agency Leo Burnett Beirut to boost blood donations during Ramadan in a campaign called “Giving is in your blood,” which reached more than 28 million people across the Middle East and increased blood donations by 36 percent on average.

“We see a lot of brands engage with consumers in a personalised and relevant way during Ramadan too,” he added. For instance, Nestlé MENA developed a bilingual, informative bot for Messenger, in partnership with Facebook’s Creative Shop, that raised awareness of the content and services provided by its brands during Ramadan and helped Nestlé to gain insights about its consumers’ eating habits and preferences.


Online Controversy: Israeli comedian’s viral satirical video mocking UAE normalization divides viewers

Noam Shuster-Eliassi, who speaks Arabic fluently and is a strong advocate of Palestinian rights, criticized the peace agreement between Israel and the UAE. (Facebook)
Noam Shuster-Eliassi, who speaks Arabic fluently and is a strong advocate of Palestinian rights, criticized the peace agreement between Israel and the UAE. (Facebook)
Updated 19 January 2022

Online Controversy: Israeli comedian’s viral satirical video mocking UAE normalization divides viewers

Noam Shuster-Eliassi, who speaks Arabic fluently and is a strong advocate of Palestinian rights, criticized the peace agreement between Israel and the UAE. (Facebook)
  • The song “Dubai, Dubai” was performed by Israeli comedian and activist Noam Shuster-Eliassi

LONDON: An Arabic-language satirical Israeli song criticising normalization between Israel and the UAE has gone viral in the Middle East this week, causing a stir online.

The song “Dubai, Dubai” was performed by Israeli comedian and activist Noam Shuster-Eliassi and appeared as part of a comedy sketch on the Arabic-language station Makan 33’s “Shu-Esmo” program.

Shuster-Eliassi, who speaks Arabic fluently and is a strong advocate of Palestinian rights, criticized the peace agreement between Israel and the UAE, highlighting the hypocrisy of Israel’s position on Arab countries. 

The parody song begins with the comedian introducing herself as “Haifa Wannabe,” a reference to the famous Arab singer Haifa Wehbe. 

Shuster-Eliassi then goes on to say that she’s “going to sing an original song I wrote in Arabic in celebration of the peace treaty with Dubai, but in general — it’s very important for me to send out a message of love and peace, particularly if it is found 4,000 kilometers away from here.”

The song’s lyrics include: “At the end of the tunnel there is light, and if only all of the Arabs, like those who are in Dubai who have money, would love the people of Israel and not throw us into the sea.

“There is nothing quite like Arabs who have millions, and who have forgotten the members of their people who underwent a Naqba, who have forgotten Palestine. In Dubai, they forgot the siege on Gaza, how nice would it be if only all the Arabs were from Dubai.”

The song went viral on Arab media outlets sparking a storm from supporters, particularly on social media sites. 

One user, Ahmad Ghanim, tweeted: “The song is a mix of Hebrew and Arabic, and speaks of cooperation between UAE and Israel against the Palestinians. It also speaks about how Arabs have forgotten about Palestine and the suffering of its people. We sincerely appreciate what (the singer) is doing.”

Another said: “This is the best thing I’ve seen on Twitter in a while.” 

Meanwhile, Shuster-Eliassi tweeted: “Have you ever recovered from covid for the 2nd time while causing a diplomatic incident with a viral video mocking a ‘peace’ agreement between 2 governments who were never at conflict, trade weapons anyways and ignore Palestinian human right? Don’t try this at home.” 

 


‘Building bridges’: Annahar opens Dubai bureau

Annahr Al-Arabi opened offices in Dubai. (Supplied)
Annahr Al-Arabi opened offices in Dubai. (Supplied)
Updated 19 January 2022

‘Building bridges’: Annahar opens Dubai bureau

Annahr Al-Arabi opened offices in Dubai. (Supplied)

LONDON: Lebanon’s Annahar Media Group announced on Wednesday the opening of its Dubai bureau, aimed at consolidating its longstanding presence in the Arab world.

“We’re building the bridges that we dream about between Lebanon and the Arab world and the Gulf,” Annahar CEO Nayla Tueni told Arab News. “I salute all the journalists who are fighting for survival in Lebanon.”

Lebanon’s ties with Arab Gulf states deteriorated over the course of 2021. Diplomats from Saudi Arabia, the UAE and other countries were recalled following comments by Lebanon’s then-information minister in which he praised the Iran-backed Houthi militia and criticized the Coalition to Restore Legitimacy in Yemen. Before that, Lebanon’s then-foreign minister blamed Saudi Arabia for the rise of Daesh.

Deciding on launching a physical presence in Dubai after such a turbulent political year between Lebanon and the Gulf is a way to showcase how the country’s political squabbles do not represent its citizens, Tueni said.

During the opening ceremony at the Dubai Press Club, Mona Al-Marri, director general of the Government of Dubai Media Office, described the opening as a “historic moment” that “will take digital media to a whole new level in the Arab region” and “consolidates relations with the UAE.”

The announcement comes as newspapers in Lebanon struggle to keep their doors open in light of the country’s economic crisis, the COVID-19 pandemic, and the ramifications of the 2020 Beirut Port blast.

Annahar Al-Arabi, the newspaper’s latest edition that focuses on pan-Arab coverage, launched on August 4, 2020, the same day of the port explosion that left hundreds dead and thousands injured and homeless.


New podcast ‘Decision Points’ to highlight world-changing moments in time

New podcast ‘Decision Points’ to highlight world-changing moments in time
Updated 19 January 2022

New podcast ‘Decision Points’ to highlight world-changing moments in time

New podcast ‘Decision Points’ to highlight world-changing moments in time
  • Rising Giants Network’s original podcast will focus on historic political, financial, technological decisions

DUBAI; Middle East story-telling company Rising Giants Network has launched its first paid subscription-based podcast, “Decision Points.”

Hosted by commentator and voice artist, Abdullah Mansour, the show, recorded in Saudi dialect, will discuss moments in political, financial, and technological history that changed the world.

Basel Anabtawi, chief executive officer and co-founder of RGN, told Arab News: “Our goal is to highlight how one decision can alter the course of history.

“These decisions include moments such as when Mark Zuckerberg (CEO of Facebook) decided not to return to university resulting in the social media revolution; or when (former US President) Harry Truman decided to drop the atomic bomb, which ended World War II and started the arms race; or even when the (investment banking firm) Lehman Brothers decided to file for bankruptcy, which began a domino effect that resulted in the global recession.”

The show will pinpoint the moment these decisions were made followed by a deep dive into their consequences and aftermath.

“Decision Points” marks RGN’s foray into paid subscription-based podcasting under the banner of RGN Originals. Although the network has produced original shows before, such as “Beirut Blast,” the new show will be available on Apple Podcasts for 4.99 Emirati dirhams ($1.36).

With podcast listenership rapidly increasing in the region, the network has a new slate of shows ready to be released in the first quarter alone.

“We are planning seven new shows (under RGN Originals) at the moment, which would all be released this month,” Anabtawi said.

In March, RGN will also release a scripted show related to former Iraqi leader Saddam Hussein, “Al-Tikriti,” followed by “Al-Rasool,” “7 Bharat,” and the second season of “Hakawati” during Ramadan.

“This (“Decision Points”) is not our first scripted show, but we’ve learned from our previous efforts that what best retains an audience is gripping and riveting content,” Anabtawi added.

“Decision Points” consists of five episodes with a new episode dropping every month.


Netflix to add 25 new Korean titles in 2022

Netflix to add 25 new Korean titles in 2022
Updated 19 January 2022

Netflix to add 25 new Korean titles in 2022

Netflix to add 25 new Korean titles in 2022
  • Global viewing hours of Korean shows grow sixfold in a year

DUBAI: Streaming giant Netflix saw a sixfold increase in global viewing hours of its Korean shows compared with 2020.

“Squid Game,” the platform’s biggest show, led the way with a massive 95 percent of its viewership coming from outside South Korea.

The dystopian drama is the most-viewed Netflix show in 94 countries, with many of its viewers going on to explore more Korean content on the platform.

Two months after the release of “Squid Game,” Netflix launched another Korean show, “Hellbound,” which racked up 43.48 million viewing hours, making it the No.1 show in 34 countries and among the top 10 Netflix shows in 93 countries.

The Korean production “The Silent Sea,” which launched last year, also made it to the top spot on the weekly non-English top 10 lists for its premiere.

The popularity of these shows is also reflected in popular culture, with “Squid Game” merchandise and the striking costume of the characters becoming a Halloween favorite.

Netflix launched more than 130 South Korean titles between 2016 and 2021, and with the increasing popularity and demand for Korean content, the platform is set to launch 25 new shows this year.

These include shows such as “All of Us Are Dead,” “Juvenile Justice,” “Money Heist: Korea — Joint Economic Area,” and movies such as “Seoul Vibe,” “Love and Leashes” and “Carter.”

“We believe this is a slate that showcases more of the inventive and gripping Korean storytelling that the world has come to love,” said Don Kang, vice president of content for Korea, Netflix, in a blog post.

He added: “To do that, we will continue to invest in Korea’s creative ecosystem and, together, we will keep on showing the world that ‘Made in Korea’ means ‘Well-Made’.”


UK bans ad showing girl eating cheese while hanging upside down

UK bans ad showing girl eating cheese while hanging upside down. (Shutterstock)
UK bans ad showing girl eating cheese while hanging upside down. (Shutterstock)
Updated 19 January 2022

UK bans ad showing girl eating cheese while hanging upside down

UK bans ad showing girl eating cheese while hanging upside down. (Shutterstock)
  • Mondelez said the ad was aimed at parents, and had been shown only on programming for adults

LONDON: Britain’s advertising regulator has banned a TV ad that showed a girl eating cheese while hanging upside down, saying it could promote behavior that could lead to choking.
The ad for Dairylea cheese, a brand of US snacks giant Mondelez, had been shown on British video-on-demand services in August last year.
It featured two girls, aged six and eight, hanging upside down from a soccer goalpost, discussing where food went when you hang upside down. One of the girls then ate a piece of Dairylea cheese.
The Advertising Standards Authority said children could try to emulate the girls, and one person had complained that a three-year-old relative had eaten food while hanging upside down after seeing the ad.
Mondelez said the ad was aimed at parents, and had been shown only on programming for adults. The girls were close enough to the ground to be safe from falling, and adults supervising them could be seen in the background. However, the ASA concluded these were not sufficient factors to reduce the risk of harm.