Facebook to take action against users repeatedly sharing misinformation

Facebook to take action against users repeatedly sharing misinformation
Facebook is launching ways to inform people if they are interacting with content that has been rated by a fact-checker. (File/AFP)
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Updated 27 May 2021

Facebook to take action against users repeatedly sharing misinformation

Facebook to take action against users repeatedly sharing misinformation
  • Facebook will take action in order to reduce misinformation posts on its platform.
  • Among the steps taken are reducing the distribution of posts containing misinformation, and alerting users of their interaction with such posts.

Facebook Inc. said on Wednesday it would take “stronger” action against people who repeatedly share misinformation on the platform.

Facebook will reduce the distribution of all posts in its news feed from a user account if it frequently shares content that has been flagged as false by one of the company’s fact-checking partners, the social media giant said in a blog post.

It added that it was also launching ways to inform people if they are interacting with content that has been rated by a fact-checker.

False claims and conspiracies have proliferated on social media platforms, including Facebook and Twitter, during the COVID-19 pandemic.

“Whether it’s false or misleading content about COVID-19 and vaccines, climate change, elections or other topics, we’re making sure fewer people see misinformation on our apps,” the company said in a statement.

Earlier this year, Facebook said it took down 1.3 billion fake accounts between October and December, ahead of an inspection by the US House Committee on Energy and Commerce into how technology platforms are tackling misinformation.


Facebook rebrands as Meta to emphasize ‘metaverse’ vision

 Zuckerberg said the name “Facebook” just doesn’t encompass “everything we do” any more. (AFP)
Zuckerberg said the name “Facebook” just doesn’t encompass “everything we do” any more. (AFP)
Updated 50 min 22 sec ago

Facebook rebrands as Meta to emphasize ‘metaverse’ vision

 Zuckerberg said the name “Facebook” just doesn’t encompass “everything we do” any more. (AFP)
  • Skeptics point out that it also appears to be an attempt to change the subject from the Facebook Papers

OAKLAND, California: Facebook CEO Mark Zuckerberg said his company is rebranding itself as Meta in an effort to encompass its virtual-reality vision for the future, what Zuckerberg calls the “metaverse.”
Skeptics point out that it also appears to be an attempt to change the subject from the Facebook Papers, a leaked document trove that has revealed the ways Facebook ignored internal reports and warnings of the harms its social network created or magnified across the world.

Zuckerberg says he expects the metaverse to reach a billion people within the next decade. The metaverse, he says, will be a place people will be able to interact, work and create products and content in what he hopes will be a new ecosystem that creates “millions” of jobs for creators.
The announcement comes amid an existential crisis for Facebook. It faces legislative and regulatory scrutiny in many parts of the world following revelations in the Facebook Papers.
In explaining the rebrand, Zuckerberg said the name “Facebook” just doesn’t encompass “everything we do” any more. In addition to its primary social network, that now includes Instagram, Messenger, its Quest VR headset, its Horizon VR platform and more.

 


Netflix’s first Arabic reality series debuts next month

Netflix’s first Arabic reality series debuts next month
Updated 28 October 2021

Netflix’s first Arabic reality series debuts next month

Netflix’s first Arabic reality series debuts next month
  • ‘The Fastest,’ a six-part series about cars and the people that drive them, will debut on Nov. 23

DUBAI: “The Fastest,” Netflix’s first Arabic-language unscripted series, will debut on Nov. 23.

The first season will feature six episodes as participants customize and optimize their cars for drag races across different terrains in the Middle East, with the winning racer receiving a cash reward.

“‘The Fastest' is our first unscripted Arab Netflix series and it will deliver on the tenets of our content strategy with its authenticity, representation, and creativity,” said said Lucy Leveugle, Netflix’s director of nonfiction originals for Europe, the Middle East and Africa.

“We know that the Arab world has a particular love for fast cars and thrilling experiences, so ‘The Fastest’ will put the best of the best through their paces for fans from the Middle East and beyond.”

Featuring male and female drivers from different backgrounds across the region, the series is as much about the personal stories of the drivers as it is about racing.

“In a journey combining wild adventure with a human element, we will witness the inspirational stories of the drivers and what pushes them forward,” the streaming giant said in a statement.

Tarek Al-Harbi, the popular Saudi actor, comedian, and social media sensation, is the narrator of the show guiding viewers through the twists and turns.

 

 

“Our goal is to have a slate of content as diverse as our audience and we are excited to introduce a new content format for Netflix. We want to provide Arab storytellers with the tools they need to bring their vision to life, whether that’s scripted or unscripted,” added Leveugle.

The show is also a testament to Netflix’s commitment to the Arab world. Just this month, it launched a Palestinian Stories collection showcasing films from some of the Arab world’s finest filmmakers, and earlier this year it announced a new hardship fund, valued at $500,000, in collaboration with the Arab Fund for Arts & Culture to support those most affected by the coronavirus disease pandemic in the Arab region’s film and TV community.

It also has deals in place with Saudi Arabian production and financing group Telfaz11 to produce eight new films and with Saudi animation studio Myrkott to produce Saudi-focused shows and films along with a first-look option on the company’s upcoming projects.

“The Fastest” debuts on Nov. 23 and will be available in 190 countries around the world with 31 subtitles.


Results of WFA’s first diversity, equity and inclusion census released

Results of WFA’s first diversity, equity and inclusion census released
Updated 28 October 2021

Results of WFA’s first diversity, equity and inclusion census released

Results of WFA’s first diversity, equity and inclusion census released
  • Most common forms of discrimination globally were reported on the basis of age and family status

DUBAI: The initial results of the first census on diversity, equity and inclusion initiated by the World Federation of Advertisers to assess diversity challenges facing the marketing and advertising industry have been released.

Initial results identified key challenges around family status, age, and gender as well as ethnicity and disability.

It found clear gaps in lived experiences when these groups were compared to the industry average, both in individual markets and globally. For example, on Kantar’s Inclusion Index, which is generated by asking questions about people’s sense of belonging, the absence of discrimination, and the presence of negative behavior, men scored at 69 percent compared to women at 61 percent.
“This has been a Herculean but long-overdue effort. For the very first time, we hear and see the marketing industry in all its different facets and nuance,” said Stephan Loerke, CEO of the WFA.

Despite these serious concerns, the marketing sector still outperformed every other category analyzed by research partner Kantar, scoring an overall 64 percent on the index, ahead of the next highest sector, health and pharmaceuticals, on 60 percent.

The research effort was led by the WFA in close collaboration with agency associations including the European Association of Communication Agencies, Voxcomm, Cannes Lions, Advertising Week, The Effies, GlobalWebIndex, Campaign, the International Advertising Association and Kantar.

The most common forms of discrimination identified by the survey were family, status and age, with 27 percent agreeing that their company does not treat all employees fairly regardless of family status and 27 percent agreeing that their company does not treat all employees equally regardless of age. Thirty-six percent of respondents agreed that age can hinder one’s career, while 40 percent of women agreed that family status could hinder one’s career.

These statistics reflect a key finding from the census: Women’s experiences are notably poorer than men’s. There is also strong evidence of a gender pay gap in some markets. In the US and Canada, for example, the gap is worst among industry starters, with a 13 percent gap in the US and a 20 percent gap in Canada.

There were similar findings for ethnic minorities, who scored lower on key sentiments, such as “I feel like I belong at my company,” than ethnic majority groups in nearly all markets. In the US, 17 percent said they faced discrimination based on their racial background. In a number of markets, this was also reflected by a pay gap. However, in many markets surveyed, ethnic minorities or foreign nationals reported being paid more than the ethnic majority.

In an industry struggling to find the right talent, the lack of diversity and inclusion is of grave concern, with 17 percent saying they were likely to leave their current company as a result of the lack of inclusion and/or discrimination they had experienced. Fifteen percent said they would leave the industry entirely.

The Netherlands performed best as a country on this issue, with only 9 percent saying they would find new employment within the industry.

“There is a confidence and strong sense of belonging that rings true of the marketing industry,” said Loerke.

However, there are significant minorities in all countries saying they witness negative behaviors and discrimination on account of their age, family status, gender, ethnicity, race, disability, mental health and sexuality, he added.

“No company or industry can ignore this; a line has been drawn in the sand and we now know where progress must be made. The onus on us all now is to work together to make our industry fairer, more diverse and more inclusive — and to measure our common progress in a second wave in the spring of 2023,” he said.

The results are based on more than 10,000 responses from 27 markets around the world conducted from June to July 2021, with the online survey identifying not just the demographics of participants but also their sense of belonging, as well as experience of discrimination and demeaning behavior.

The full findings for each specific market will be shared later this year. The results will also feed into the work of the WFA Diversity and Inclusion Task Force as well as national action plans led by WFA national associations around the world.


Facebook, Google, Twitter face grilling by British lawmakers

Facebook, Google, Twitter face grilling by British lawmakers
Updated 28 October 2021

Facebook, Google, Twitter face grilling by British lawmakers

Facebook, Google, Twitter face grilling by British lawmakers
  • Governments on both sides of the Atlantic want tougher rules aimed at protecting social media users

LONDON: British lawmakers are set to grill Facebook and other tech giants Thursday over how they handle online safety as European efforts to regulate social media companies gain momentum.
Representatives from Facebook, Google, Twitter and TikTok will be questioned by members of a parliamentary committee scrutinizing the British government’s draft online safety legislation.
Governments on both sides of the Atlantic want tougher rules aimed at protecting social media users, especially younger ones, but the United Kingdom’s efforts are much further along. UK lawmakers are questioning researchers, journalists, tech executives and other experts for a report to the government on how to improve the final version of the online safety bill.
The hearing comes the same week YouTube, TikTok and Snapchat were questioned by a US Senate panel. They provided little firm commitment for US legislation bolstering protection of children from online harm, which lawmakers say ranges from eating disorders, sexually explicit content and material promoting addictive drugs.
Facebook whistleblower Frances Haugen appeared before the UK committee this week, telling members that the company’s systems make online hate worse and that it has little incentive to fix the problem. She said time is running out to regulate social media companies that use artificial intelligence systems to determine what content people see.
Haugen was a Facebook data scientist who copied internal research documents and turned them over to the US Securities and Exchange Commission. They also were provided to a group of media outlets, including The Associated Press, which reported numerous stories about how Facebook prioritized profits over safety and hid its own research from investors and the public.
The UK’s online safety bill calls for a regulator to ensure tech companies comply with rules requiring them to remove dangerous or harmful content or face penalties worth up to 10 percent of annual global revenue. The European Union is working on similar digital rules.
British lawmakers are still grappling with thorny issues such as ensuring privacy and free speech and defining legal but harmful content, including online bullying and advocacy of self-harm.
They’re also trying to get a handle on misinformation that flourishes on social media.
Maria Ressa, a Filipino journalist who shared this year’s Nobel Peace Prize for her fight for freedom of expression under grave risks, acknowledged the challenge, telling the committee on Wednesday that a law to curb disinformation is needed.
“Regulation is our last hope,” Ressa said. “The problem is that you will be a model for everyone else around the the world, so you must be a gold standard, that’s tough.” At the same time, “doing nothing pushes the world closer to fascism,” she added.


MBC to close office in Lebanon and relocate to Saudi Arabia

MBC to close office in Lebanon and relocate to Saudi Arabia
Updated 27 October 2021

MBC to close office in Lebanon and relocate to Saudi Arabia

MBC to close office in Lebanon and relocate to Saudi Arabia
  • Staff reportedly offered a choice of moving to Riyadh or resigning

LONDON: Saudi-owned broadcaster MBC Group announced on Wednesday that it plans to shut its office in Beirut “soon” and relocate to Riyadh.

The company said the reason for the move is a push by authorities in the Kingdom to relocate all state-owned media and broadcasting companies to Saudi Arabia.

While the headquarters of MBC is currently in Dubai, the Lebanon branch was a prominent production office. The company has reportedly offered staff the choice of moving to Riyadh or resigning.

The decision to move the offices of Saudi media companies to Riyadh from other cities in the region, such as Beirut and Dubai, is the result of plans by Crown Prince Mohammed bin Salman to establish the Kingdom as a regional business hub.

News of the move comes a day after George Kordahi, the Lebanese information minister and a former MBC presenter, caused controversy with his comments about Saudi Arabia and the war in Yemen.

When asked during an appearance on Barlamanasha3b TV what he thinks about the situation in Yemen, Kordahi said: “They (the Houthis) are defending themselves.”

He added: “Are they attacking anyone? In my opinion, this Yemeni war is absurd and should stop.”