Moroccan-Italian model Malika El-Maslouhi is the face of a new fragrance

Moroccan-Italian model Malika El-Maslouhi is the face of a new fragrance
The 22-year-old is the face of La Perla’s signature scent. Instagram
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Updated 20 June 2021

Moroccan-Italian model Malika El-Maslouhi is the face of a new fragrance

Moroccan-Italian model Malika El-Maslouhi is the face of a new fragrance

DUBAI: La Perla, one of the most luxurious womenswear labels, is starting its own cosmetics collection, La Perla Beauty. Launching next month, the new offering consists of four body-care products, five makeup products for the lips and eyes and nine fragrances, with Moroccan-Italian model Malika El-Maslouhi as the face of its signature scent.

“Proud to be the face of the very first signature fragrance by La Perla Beauty,” wrote El-Maslouhi to her 30,600 Instagram followers, alongside a campaign video for La Perla’s new signature fragrance shot by director Massimiliano Bomba where the catwalk star answers a series of rapid fire questions.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by MALIKA (@malika.elmaslouhi)

El-Maslouhi, who was born in Milan to a Moroccan father and an Italian mother, first teased the exciting news on social media back in May. The model posted a couple of behind the scenes snaps of herself clutching the glossy black and white fragrance bottle, captioning the carousel of images: “You have no idea how excited I am for this one!”

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by MALIKA (@malika.elmaslouhi)

In the four years since she started out, the 22-year-old has racked up an impressive number of campaigns.

The breakout model has lent her face to a number of renowned fashion houses, including Calvin Klein Swim, Zadig & Voltaire, Off-White, Ralph Lauren and Lanvin.

She has graced the runways of fashion houses that most models can only dream of, such as Dior, Chanel, Valentino and Jacquemus.

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by MALIKA (@malika.elmaslouhi)

When she’s not modeling collections, she’s helping to design them.

She recently teamed up with London-based retailer Ishkar on a range of necklaces handcrafted by jewelers in Kabul, Afghanistan.