DUBAI: La Perla, one of the most luxurious womenswear labels, is starting its own cosmetics collection, La Perla Beauty. Launching next month, the new offering consists of four body-care products, five makeup products for the lips and eyes and nine fragrances, with Moroccan-Italian model Malika El-Maslouhi as the face of its signature scent.
“Proud to be the face of the very first signature fragrance by La Perla Beauty,” wrote El-Maslouhi to her 30,600 Instagram followers, alongside a campaign video for La Perla’s new signature fragrance shot by director Massimiliano Bomba where the catwalk star answers a series of rapid fire questions.
El-Maslouhi, who was born in Milan to a Moroccan father and an Italian mother, first teased the exciting news on social media back in May. The model posted a couple of behind the scenes snaps of herself clutching the glossy black and white fragrance bottle, captioning the carousel of images: “You have no idea how excited I am for this one!”
In the four years since she started out, the 22-year-old has racked up an impressive number of campaigns.
The breakout model has lent her face to a number of renowned fashion houses, including Calvin Klein Swim, Zadig & Voltaire, Off-White, Ralph Lauren and Lanvin.
She has graced the runways of fashion houses that most models can only dream of, such as Dior, Chanel, Valentino and Jacquemus.
When she’s not modeling collections, she’s helping to design them.
She recently teamed up with London-based retailer Ishkar on a range of necklaces handcrafted by jewelers in Kabul, Afghanistan.