SAL Saudi Logistics Services and Sela, the first full-fledged sports marketing/management firm in the Kingdom, have signed an agreement to provide logistic solutions and services at main airports to support the organization of Sela’s seasonal entertainment events and activities, especially the company’s upcoming events by the end of the year. The signing ceremony took place at SAL’s headquarters in Jeddah between SAL’s CEO Omar Hariri and Loai Kamakhi, general manager, business solutions at Sela.
Hariri stressed the importance of this strategic partnership, which he said aims to enhance the ground handling services in and out of the Kingdom. “Sela is one of the leading companies in the region, and we are excited to utilize all logistic support Sela needs to deliver unique sports and entertainment events in the Kingdom successfully. We are sure this cooperation will result in higher quality service for all the upcoming events in the Kingdom,” he said.
Kamakhi added: “Working side by side with SAL is a huge step forward for both companies and contributes to Sela’s goal of unlocking the outstanding potential of logistics, especially in the field of events and entertainment. It is also a promising opportunity to exchange expertise and empower the Saudi national caliber as per the Kingdom’s Vision 2030.”
SAL provides premium ground handling services for multiple airlines at Saudi Arabia’s local airports and logistical support with cargo chain solutions. The company also connects all means of transportation with regional airports to make a more significant contribution to Vision 2030 and transform the Kingdom into a global logistic hub.