TUMI launches TUMI Paddock Pop-Up in Jeddah

TUMI launches TUMI Paddock Pop-Up in Jeddah
An exciting feature of the TUMI Paddock is the TUMI Grand Prix Racing Experience ’21, giving fans the opportunity to race in state-of-the-art simulators that put them behind the wheel of a F1 race car.
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Updated 03 December 2021

TUMI launches TUMI Paddock Pop-Up in Jeddah

TUMI launches TUMI Paddock Pop-Up in Jeddah

TUMI, the leading international travel and lifestyle brand, launched the TUMI Paddock Pop-Up at the Red Sea Mall on Dec. 1 that will run until Dec. 4.

Following it’s successful launch in Shanghai, China in October, the TUMI Paddock pop-up brings the TUMI Fall 2021 collection to life in a showcase that conveys the impeccable craftsmanship that goes into every TUMI product through unique visual displays and interactive zones. 

In celebration of the first F1 Saudi Arabian Grand Prix, TUMI is proud to bring the experience to the middle east. An exciting feature of the TUMI Paddock is the TUMI Grand Prix Racing Experience ’21, giving fans the opportunity to race in state-of-the-art simulators that put them behind the wheel of a F1 race car. Not only will participants enjoy the thrill of F1 racing, the top drivers with the fastest race times can qualify to win incredible prizes from the TUMI | McLaren collection. 

TUMI, in continuation of their partnership with luxury supercar maker and Formula 1 team, McLaren, added 9 new styles to their TUMI | McLaren collection on the Oct.12. The embodiment of performance luxury, this collection combines the product innovation of TUMI and the engineering science behind McLaren for a seamless integration of lifestyle, fashion and technology. This season’s newest arrivals include the Halo Backpack, Brox Slim Utility Pouch, M-Tech Soft Satchel, Remex Accessory Kit and Fuel Small Crossbody.

The TUMI Paddock Pop-Up arrives to showcase performance luxury in a refined open space with sleek design details subtly inspired by F1 racing pit stops and garages. Upon entering the TUMI Paddock, a structural central installation presents an exploded view of a TUMI | McLaren Aero International Expandable 4 Wheel Carry-On in a visceral showcase of the premium quality components and precise craftsmanship that go into creating every piece. 

Inspired by the childhood memory of playing with model car kits, this artistic and educational installation brings to life. Exquisite translucent paneling and glowing tube lighting fixtures invite further exploration around the space, where sophisticated yet minimalist displays show off an array of select TUMI pieces from this season’s most coveted collections including 19 Degree Aluminum, Harrison collections in Black Navy, Alpha 3 Storm Blue and select TUMI | McLaren styles.

A plethora of interactive TUMI Paddock activations and special offers further await to engage and entertain visitors. These include: Personalization zone where visitors can add a personal touch to their TUMI pieces via monogramming patches and various accent kits;an Arabic calligrapher will give the chance to the visitors to personalize their TUMI pieces; photobooth moment to allow visitors to capture this moment; gifts upon purchase such as signed TUMI | McLaren merchandise by McLaren’s 2 F1 drivers Lando Norris and Daniel Ricciardo; special gift upon purchase 2,500 SAR online and in stores; and,free gifts would be given upon sign up at the pop up. 

Get ready to buckle up and start your engines: The TUMI Grand Prix Racing Experience ’21 is here to test your driving skills with F1 simulators that offer an exhilarating immersive driving experience. In a gaming rig specially engineered for pro esports races, drivers will feel every inch of the track as they speed to the finish line thanks to high-spec hardware and realistic feedback. Chosen as a nod to the McLaren Racing team’s recent one-two finish, the Italian Grand Prix simulator track will provide all drivers with a level racing field. Clock one of the top 3 fastest times to become a local tournament winner and receive a prize from the TUMI | McLaren collection.

TUMI Grand Prix Racing Experience ’21 – Local Tournament Prizes

  •  Champion: TUMI | McLaren Velocity Backpack
  •  1st Runner-Up: TUMI | McLaren M-Tech Soft Satchel
  •  2nd Runner-Up: TUMI | McLaren Teron Travel Kit

With the TUMI Grand Prix Racing Experience ‘21 taking place across different international locations, all race times by participating drivers from around the world will be logged on a regional leaderboard. The TUMI Grand Prix Racing Experience ’21 will culminate in the world’s fastest finisher being announced as the winner of the Grand Prize from the TUMI | McLaren collection: The Aero International Expandable 4 Wheel Carry-On and Torque Sling. The official winner announcement will take place on TUMI social media on Dec. 27 December. Don’t miss your chance to emerge as the leader of the pack - strap into the simulator and hit the racetrack.

Victor Sanz, creative director of TUMI, said: “Through this event, we are able to bring the experience of this collaboration to all of our TUMI customers and loyal McLaren fans. We look forward to showcasing the passion we’ve put into the collection and the continued excitement we have for both McLaren and all of our global citizens around the world by sharing this moment with all of you.”


Kingdom to get region’s first Porsche Design Hotel

Kingdom to get region’s first Porsche Design Hotel
Updated 16 January 2022

Kingdom to get region’s first Porsche Design Hotel

Kingdom to get region’s first Porsche Design Hotel

Saudi Arabia’s Tourism Development Fund has signed a memorandum of understanding with Deutsche Hospitality, the umbrella brand of the German hotel company Steigenberger Hotels AG, to develop and operate Steigenberger Porsche Design Hotels projects in the Kingdom.

The agreement, which was signed in the presence of Ahmed Al-Khatib, minister of tourism and chairman of the board of directors of the Tourism Development Fund, includes the right to exclusively launch the first Steigenberger Porsche Design Hotels project in the Middle East. The MoU was signed by Qusai Al-Fakhri, CEO of TDF, and Marcus Bernhardt, CEO of Deutsche Hospitality.

The luxurious Steigenberger Porsche Design Hotels will feature the distinctive Porsche lifestyle design coupled with Steigenberger hospitality and service quality, offering an innovative hotel concept within the lifestyle segment. With a minimum of 150 rooms, suites, and penthouses, the hotels will include a restaurant and lounge concept, exclusive meet and greet areas, and world-class health and beauty facilities, with a gym and wellness area. Guests will also benefit from an individualized journey at every touchpoint, driven by the hotel’s focus on hyper personalization, innovation, and functional approach.

TDF CEO Al-Fakhri said: “We are pleased to announce the signing of this MoU with Deutsche Hospitality, a company that blends world-class hospitality with elevated standards to attract entities to invest in, develop, and operate high-quality, iconic hotel projects in Saudi Arabia. Through this collaboration, which will result in first of its kind hospitality offerings, we continue to enhance the Kingdom’s tourism offering under the National Tourism Strategy.”

Bernhardt added: “We are pleased to collaborate with TDF to launch new hotel projects in Saudi Arabia, including the first Steigenberger Porsche Design Hotel in the Middle East. The project will cater to the sophisticated needs of the Saudi market, creating a unique and innovative experience within the Kingdom’s luxury lifestyle hotel segment that is sure to offer an incomparable guest experience. A Porsche Design Hotel in Saudi Arabia reflects our commitment to the region and our support for the Kingdom as a leading global tourist destination.”

TDF plays a pivotal role in advancing tourism development in Saudi Arabia by enabling private investors to participate in the sector. It provides support to SMEs and large institutions alike, ranging from planning to providing support from various tourism-related government agencies. The fund offers a variety of tailored solutions that suit the needs of investors, including direct financing, bank guarantees, and co-financing with banks.


Sony exhibits new technologies at CES 2022

Sony exhibits new technologies at CES 2022
Updated 16 January 2022

Sony exhibits new technologies at CES 2022

Sony exhibits new technologies at CES 2022

Sony exhibited at CES 2022 that took place in Las Vegas, Nevada and online from Jan. 5-7.

Sony’s purpose is to “fill the world with emotion, through the power of creativity and technology.” Based on its corporate direction of “getting closer to people,” Sony is working to create new value that inspires people’s emotion, by getting closer to creators and users.

Kenichiro Yoshida, chairman, president and CEO of Sony Group Corporation, spoke at Sony’s press conference held on Jan. 4 ahead of the tech event’s public opening. He said: “Throughout the past two challenging years, we have reaffirmed the importance of our purpose. We want to enable people to connect more deeply with those who share the same interests and form stronger bonds within their communities.” He touched on Sony’s work with artists such as Adele on her new album “30,” and introduced its latest technologies and initiatives to support creators, including “Virtual Production” that removes restrictions on video production, Sony’s professional drone “Airpeak” that supports creativity, and its latest smartphone “Xperia PRO-I.”

Next to take the stage was Tom Rothman, chairman and CEO, Sony Pictures Entertainment Motion Picture Group, to talk about PlayStation Productions, a collaboration between Sony Pictures Entertainment and Sony Interactive Entertainment to produce movies and TV based on PlayStation IP. Tom Holland, who stars in PlayStation Productions’ film adaptation of Uncharted, and Neil Druckmann, co-president of game development studio Naughty Dog, talked about the significance of the collaboration.

Next, Jim Ryan, president and CEO, Sony Interactive Entertainment, announced the next-generation virtual reality system PlayStation VR2 and the new PlayStation VR2 Sense controllers. Furthermore, he announced the latest in the “Horizon” series, “Horizon Call of the Mountain,” which was a huge hit all over the world, as a title exclusively for PlayStation VR2.

Yoshida then took to the stage again, to highlight the tracking technology of Sony Group company Hawk-Eye Innovations, and Sony’s partnership with Manchester City Football Club for the realization of next-generation fan communities in the virtual space.

Yoshida concluded his presentation by speaking on the latest progress and future direction of VISION-S, an initiative that aims to contribute to the evolution of mobility. A prototype (VISION-S 01), which is being tested on public roads, and an SUV-type prototype vehicle (VISION-S 02) as a new form factor, was exhibited at the event.

“Sony is well-positioned as a ‘creative entertainment company’ to redefine mobility,” the chairman said. He announced that Sony will establish an operating company “Sony Mobility Inc.” in the spring of 2022, through which the company intends to explore entry into the EV market.

Sony’s professional drone “Airpeak S1,” for which sales have now started in the US, was also exhibited for the first time.

Airpeak S1 is the world’s smallest drone that can be equipped with a full-size mirrorless Alpha camera. It features a proprietary motor, propeller, control system and sensing technology that enables high agility and dynamic and precise flight.


Abdul Latif Jameel Finance launches ‘Cash Jameel’ for SMEs

Abdul Latif Jameel Finance launches ‘Cash Jameel’ for SMEs
Updated 13 January 2022

Abdul Latif Jameel Finance launches ‘Cash Jameel’ for SMEs

Abdul Latif Jameel Finance launches ‘Cash Jameel’ for SMEs

RIYADH: Abdul Latif Jameel Finance has launched its latest product, Cash Jameel, targeting small and medium enterprises as an Islamic Tawarruq product.

The introduction of Cash Jameel is part of the company’s strategy to diversify its financial products and serve a larger segment of its customers and meet their needs.

The genesis of this product comes on the back of the launch of various products by the company within the financial services sector, including financing for cars, heavy equipment, as well as productive and consumer assets. 

Abdul Latif Jameel Finance prioritizes the burgeoning small and medium enterprise sector and understands the importance of supporting it as a means of driving forward the development and advancement of the nation’s economy.

The company collaborates with the Small and Medium Enterprises Authority and the “Kafalah” program to support this important sector. 

Small and medium enterprises may apply via the company website: www.aljfinance.com


The secret to McDonald’s world-famous fries

The secret to McDonald’s world-famous fries
Updated 13 January 2022

The secret to McDonald’s world-famous fries

The secret to McDonald’s world-famous fries

Ever wonder why McDonald’s fries always taste delicious? The epic French fries that are crispy and golden on the outside and fluffy on the inside have been served to customers across the Gulf since the 1990s and have always maintained the highest standards, here is why. 
It all starts with the potatoes. They are high-quality 100 percent natural and non-GMO potatoes. All potatoes must meet a set of high standards related to size, shape, variety, color, and storability. 
McDonald’s restaurants are quite strict about the type of potatoes they use since serving delicious, quality food has always been the chain’s top priority. Sourced from trusted and approved suppliers, these potatoes get peeled, cut, and blanched before being frozen and shipped to the restaurants, where they are prepared into the hot, crispy fries you know and love.
McDonald’s potato suppliers are experts and adhere to the chain’s stringent halal food quality and safety standards. All the suppliers use state-of-the art technology and quality controls to identify ideal potatoes. 
Then inside the restaurants, there are specific standards deployed to ensure the quality and consistency of the French fries. The process McDonald’s uses to cook the fries in-restaurant is very well defined — everything from the cooking time to the amount of salt is carefully measured, so they always taste hot and delicious.
The potatoes, which do not contain any animal derivatives, are cooked using a 100 percent vegetarian canola-sunflower oil blend, served with a mere pinch of salt before being delivered to the customers. 
Secret? There is no secret, only high-quality potatoes that are planted and grown specifically for McDonald’s and uniformly cut for you to always enjoy. 


Al-Borg Diagnostics supports healthcare startups

Al-Borg Diagnostics supports healthcare startups
Updated 12 January 2022

Al-Borg Diagnostics supports healthcare startups

Al-Borg Diagnostics supports healthcare startups

Nine healthcare startups from across the GCC and North Africa will compete for funding and investment at an event in Riyadh on Jan. 17. The competition is part of an accelerator program launched by Al-Borg Diagnostics, one of the largest chains of medical labs in the Kingdom.

The nominated startups will pitch their innovative ideas to a group of investors at Crowne Plaza Riyadh RDC, to win Al-Borg’s first, second, and third prize. The top three startups will receive awards and funding.

Al-Borg Med-Tech Accelerator program was launched last January by Al-Borg Diagnostics in line with Saudi Vision 2030 and as part of the company’s social responsibility toward youth empowerment, innovation fostering, intellectual property, and the localization of technologies, with the overall aim of improving healthcare services.

The board of directors will allocate an amount of $1 million annually for the program, in support of social and economic development, healthcare innovation, entrepreneurship, and providing a common workspace and relevant training programs, for a period of 10 years.

The program received applications from 100 local and multinational startups, of which 32 have been selected in the following categories: Health insurance and financial technology, logistics services, healthcare, artificial intelligence, transport and tracking system, remote diagnosis and consultations, domestic care, urgent care, pharmacy, and 3D printing.

Al-Borg Diagnostics contracted with both local and international service providers and consultants to implement the program, provide acceptance services, filter applicants, set standards, provide remote guidance and counseling services, write and prepare investment memos, and prepare the startups for pitching their ideas to the investors.

With its contribution, Al-Borg Diagnostics aims to improve the quality of life and improve health services in the Kingdom, as well as play its part in achieving the goals of the Kingdom’s Vision 2030.