DUBAI: British-Moroccan model Nora Attal is starring in a new campaign for Weekend Max Mara, the sister brand of Max Mara’s mainline collections.
Lensed by Eddie Wrey, Attal features in a video and campaign images set along a rocky stretch of coast in Capo Malfatano, Italy.
The 21-year-old catwalk star features in the stunning video advertorial wearing key pieces from the label’s Spring 2022 collection.
She can be seen wearing a beige knit sweater with yarn tassels worn with matching cream-colored trousers paired with loafers and the brand’s Pasticcino bag.
In the 15-second-long clip, Attal can also be seen wearing a belted trench coat, a flowy shirt dress cinched at the waist with a belt and a matching pinstriped trousers and jacket combination.
According to the brand, the Spring 2022 advertising campaign “portrays the protagonist in the summer wardrobe you have always wished for.”
The collection boasts a wide range of summer-ready styles from reinvented classics and summer-ready essentials to cashmere sweaters emblazoned with butterflies and cotton trousers. Tweed miniskirts, leather pouches and linen blouses are among the other items that jostle for attention in the label’s new collection.
The model has been keeping quite busy. She recently appeared in the holiday campaign for German label Boss, alongside Australian actor Chris Hemsworth.
Attal has forged a position as one of the most in-demand models in the world at the moment — Models.com currently ranks her as one of the top 50 models worldwide.
Based in London and singed to Viva Model Management, Attal has walked for renowned fashion houses such as Prada, Fendi, Dior, Chanel and Versace, to name a few, in addition to appearing in the pages of publications such as Vogue magazine.
Born to Moroccan parents in the UK, the model was first discovered by Jonathan Anderson, founder of the J.W. Anderson label, and shot a campaign for the British fashion house in 2014, before making her runway debut three years later.
Attal is among the growing list of Arab models breaking ground in the industry, including Italian-Moroccan Malika El-Maslouhi, part-Palestinian sisters Gigi and Bella Hadid, Moroccan-Egyptian Imaan Hammam and French-Algerian Loli Bahia, to name a few.