DUBAI: The International Federation of the Phonographic Industry (IFPI) has announced that music streaming charts are in development for the Middle East and North Africa (MENA), including IFPI’s first ever regional chart.
IFPI published the “Global Music Report” in March and it showed that market revenues in the MENA region grew by 35 percent in 2021, making the region the fastest-growing area in the world. The numbers also portray that the market is mainly made up of streaming which is 95.3 percent of the region’s revenues.
The charts are presently being tested in four countries — Saudi Arabia, United Arab Emirates, Egypt, and Morocco — alongside a first of its kind regional chart for the MENA region. The outcome is the product of collaborative and direct partnerships between the industry and the largest streaming services in the region, which include Anghami, Spotify, Apple, Deezer, and Youtube.
IFPI additionally conducted a research study to demonstrate the industry’s interest in the region which showed that UAE residents listen to an average of 22.5 hours of music in a week which is 22 percent higher than the world average. The study explored music engagement of people in the country between the ages of 16-44, also found that 54 percent of people usually listen to a minimum of one Middle Eastern genre.
IFPI Chief Executive, Frances Moore said “both the research and the upcoming charts serve to demonstrate the passion music fans have for music here in the region. We are seeing how the presence and investment of record companies in the area and their work to develop and support local artists is driving positive developments in the music ecosystem.”
Highlighting the excitement of this endeavour, IFPI’s Regional Director for the MENA region, Rawan Al-Dabbas stated “this is an incredibly exciting time for music in the region. The combination of the forthcoming regional charts combined with the industry’s focus and investment in MENA going forward goes to demonstrate the exciting future for music in the region.”
She also mentioned some drawbacks for the region as there is an issue of streaming unlicensed music in the area. “There are challenges, for example unlicensed music is an issue in the region, and IFPI and our member companies are committed to working with governments here in MENA to tackle this and ensure that licensed music has a secure foundation from which to continue its exciting growth story,” she added.