DUBAI: Leading entertainment resort Disneyland Paris has released its first advert specifically for Arab audiences featuring Dubai-based influencer Sara Karrit.
Airing in the UAE and KSA, the advert is produced by Dubai-based local agency ArabyAds, and features Karrit sharing her dream of visiting Disneyland with her son on the occasion of the destination’s 30th anniversary.
Samira Tachfint, sales and marketing director at Disneyland Paris told Arab News: “Arab audiences, especially those based in the GCC, have always been a major part of our international audience base.
“There is a strong appetite among Emirati/GCC families for Disney destinations and at Disneyland Paris they have access to the ultimate magical experience just 6 hours away by air.”
A large number of Arab families visit every year, particularly during summer, said Tachfint. “Our bespoke luxury offerings and our ever-evolving entertainment encourage repeat visits.”
Disneyland Paris’ 30th-anniversary celebrations include Premier Access Ultimate, a digital service being launched this summer that will provide guests with one-time expedited access to 12 of the most popular attractions, in addition to new shows and experiences.
Tachfint said: “As we mark our 30th anniversary, we produced this ad to celebrate the connection we have forged with our GCC visitors over the past three decades. The ad, produced completely in the GCC and starring local talent, showcases how the magic of Disneyland Paris is alive for different generations and genders.”
Disneyland Paris is the most visited tourist destination in Europe — ahead of the Louvre and Eiffel Tower combined — with more than 16 million annual visitors, according to the company.