Noon.com to become Newcastle shirt sponsor

Noon.com to become Newcastle shirt sponsor
The trademark yellow insignia of the Middle East’s leading online shopping company will be emblazoned across the club’s home. (www.nufc.co.uk)
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Updated 28 June 2022

Noon.com to become Newcastle shirt sponsor

Noon.com to become Newcastle shirt sponsor
  • Deal of about $9.2m per season is the biggest signed by the Magpies
  • The brand will be displayed on all team kits at home and away games

NEWCASTLE: Newcastle United have announced a record-breaking deal for Middle East-based noon.com to become the club’s official shirt sleeve sponsor.

The trademark yellow insignia of the Middle East’s leading online shopping company will be emblazoned across the club’s home, away and third shirts for the 2022/23 Premier League season.

And Arab News understands the deal, worth around $9.2 million per season, is the biggest like-for-like agreement signed by the Magpies, bettering last season’s tie-up with Kayak, an American online travel agency. It’s understood Newcastle pocketed around $6.1 million last season.

In a statement confirming the news, United said: “Newcastle United is delighted to confirm that noon.com has become the club’s official sleeve partner for the 2022/23 Premier League season.

“Operating online and via its hugely popular app, noon.com is the region’s leading digital e-commerce platform for fashion, electronics, beauty, groceries, home and baby products.

“The partnership will provide the club with new ways to engage with fans in the Middle East, with supporters in the region able to pre-order all 2022/23 Newcastle United kits on noon.com with the option of personalization.

“The noon.com brand will be displayed on all team kits for the upcoming season, as well as having a presence on matchdays at St. James’ Park and across the club’s digital assets.”

The deal represents a major step forward for United, whose new majority owners the Public Investment Fund of Saudi Arabia have been keen to increase commercial revenues following nearly 15 years of stagnation in that department under previous custodian Mike Ashley, of sportswear retailer Sports Direct.

The partnership puts Newcastle’s shirt sleeve sponsorship fee closer to other leading rivals in the Premier League, although it remains below the estimated $12 million earned by the likes of Manchester City and Manchester United.

Ali Kafil-Hussain, chief of staff at noon.com, said: “We are extremely proud to become a key strategic partner of Newcastle United, one of the most famous clubs in world football.

“We look forward to working with Newcastle United as a club with a strong sense of community and a vibrant history.

He said noon.com “prioritizes creating a sense of belonging among our communities: Customers, sellers, business partners, and employees. We’re excited to work with the club to promote community spirit in the Middle East and beyond, and we look forward to future successes both on and off the field.”

Dale Aitchison, head of commercial partnerships at Newcastle United, said that noon.com was a “hugely successful and influential brand in the Middle East and we are very pleased to team up to offer supporters in the region with new ways to engage with the club.

“One way we can achieve that is by creating a fast, efficient and effective way for fans in the region to order official Newcastle United merchandise, and we are delighted fans can utilize noon.com to proudly wear their kits for the new season.”

Newcastle United’s shirt for next season can be bought at noon.com in Saudi Arabia and the UAE.


Ancelotti ‘surprised’ by Kroos absence from Ballon d’Or nominees

Ancelotti ‘surprised’ by Kroos absence from Ballon d’Or nominees
Updated 18 sec ago

Ancelotti ‘surprised’ by Kroos absence from Ballon d’Or nominees

Ancelotti ‘surprised’ by Kroos absence from Ballon d’Or nominees
MADRID: Real Madrid coach Carlo Ancelotti on Saturday said he was surprised that German midfielder Toni Kroos did not feature on the list of 30 finalists for the Ballon d’Or.
Five members of the Champions League winning side were nominated on Friday in the shape of Thibault Cortois, Casemiro, Luka Modric, Vinicius Junior and favorite Karim Benzema.
New signing Antonio Rudiger is also on the list but there was no room for the German midfielder Kroos.
“It surprises me a bit, because Kroos had a fantastic season... But it’s true that it could be a problem if we named all the Real Madrid players, I can understand that,” quipped Ancelotti in a press conference ahead of Madrid’s Liga opener at Almeria on Sunday.
“But (Federico) Valverde, (Eder) Militao, (David) Alaba... all deserve to be there.
“All of them had a fantastic season. I’m not talking about winning the Ballon d’Or, but they deserve to be on the list.”
Ancelotti was particularly pleased with the inclusion of Brazilian forward Vinicius on the 30-strong list of nominees.
“He scored the winning goal in our 14th Champions League, he had an incredible season,” said the Italian.
“He doesn’t care if he finishes fourth or second. For the players, only victory matters. He will do better in the future. But unfortunately for Vini, this season, we already have the winner with us.”
Ancelotti was in little doubt, it seems, that French striker Benzema, who is hotly tipped to succeed would walk away with the award.
The Ballon d’Or will be awarded on October 17.
Real Madrid will kick off the defense of their La Liga title at newly-promoted Almería.
“We are feeling good, we have all the hope in the world as we start this season,” said Ancelotti, adding that “each game will be very difficult, starting tomorrow.”

Saudi weightlifter Siraj Al-Saleem wins 3 silvers at Islamic Solidarity Games

Saudi weightlifter Siraj Al-Saleem wins 3 silvers at Islamic Solidarity Games
Updated 13 August 2022

Saudi weightlifter Siraj Al-Saleem wins 3 silvers at Islamic Solidarity Games

Saudi weightlifter Siraj Al-Saleem wins 3 silvers at Islamic Solidarity Games
  • Kingdom’s handball team reaches semifinals after topping group

KONYA: Weightlifter Siraj Al-Saleem on Friday claimed three more medals for Saudi Arabia at the fifth edition of the Islamic Solidarity Games in Turkey.

Al-Saleem’s three silver medals came in the 61 kilogram division after he managed a lift of 123 kilograms in the Snatch category, 154 kilograms in the Clean and Jerk, and a points total of 277 to finish second overall.

Saudi’s medal tally on Friday night stood at 15, with one gold, 10 silvers and four bronzes.

Al-Saleem’s teammate Nawaf Al-Mazeedi finished seventh overall in the under-67 kilogram competition with a points total of 296 (136 in Snatch, 160 in Clean and Jerk).

In the women’s weightlifting competition, Saudi’s Al-Anoud Al-Shehri took sixth place in the 59 kilogram division with a total of 141 points, a new personal record.

Meanwhile Saudi Arabia reached the semifinals of the handball competition after playing out a 27-27 draw with Qatar in their final group match.

With that result, the Kingdom qualified to the last four as group winners on goal difference, and will now face hosts Turkey on Saturday evening.

Qatar will meet Iran in the other semifinal.


Omar Al-Somah departs Al-Ahli as Saudi Pro League legend

Omar Al-Somah departs Al-Ahli as Saudi Pro League legend
Updated 13 August 2022

Omar Al-Somah departs Al-Ahli as Saudi Pro League legend

Omar Al-Somah departs Al-Ahli as Saudi Pro League legend
  • The highest-scoring foreign striker in the league’s history has joined Al-Arabi of Qatar on loan after the Jeddah club’s relegation

Meeting Omar Al-Somah at the 2019 Asian Cup, I asked him what ambitions he had remaining in his career with his 30th birthday fast approaching.

“I just want to score as many goals as possible and help my club and country win as many games as possible,” he replied. He may feel some regret about not appearing at the World Cup with Syria, but when it comes to his club career his achievements will one day be seen as legendary.

There are always headlines and attention given to the big-name foreign strikers who come to the Saudi Professional League, and understandably so. The likes of Odion Ighalo and Bafetimbi Gomis arrived in the country with resumes full of international appearances and spells with big clubs in big leagues. Yet, there are forwards from other Arab nations that come and score more and do so for longer. Abderrazak Hamdallah is one. The Moroccan marksman has played just 82 league games in Saudi Arabia for Al-Nassr and now Al-Ittihad and has found the target an incredible 87 times.

And then there is Al-Somah, the most consistent of all. No foreign striker has scored as many in the history of the SPL and, after joining Al-Ahli in 2014, he has finally departed and joined Al-Arabi on loan for one season, a deal that will cost the Qatari club what will surely be a bargain amount of $3.2 million.

It was only following Al-Ahli’s shock relegation last season that he left.

The second tier is no place for a player of such talents and there were plenty of offers from across the region but Al-Ahli preferred a loan move.

That is because his statistics are something special. Al-Somah played 240 games in all competitions for the Jeddah giants and scored an amazing 192 goals and contributed 30 assists. His 144 league goals are a record for a foreign player. The only other non-Saudi star in the top 10 all-time goalscorers is Hamdallah. 

From 2014 to 2017, the striker from the east of Syria won the Golden Boot in three consecutive seasons. His goals played a big part in Al-Ahli winning their fourth title in 2016 as well as bringing other trophies such as the Saudi Super Cup, the King’s Cup and the Saudi Crown Prince Cup to the Red Sea Port.

It is with a heavy heart that he leaves his home of almost a decade.

“I played eight years with Al-Ahli,” he said. “During that time I helped win the league championship and was the league’s top scorer three times, but the most important thing is the collective achievement. I leave Al-Ahly after such a long time and it comes as a shock but I will try my best to adapt to my new team.”

“I know Al-Arabi Club and I am honored to play in the Qatari league and I hope to leave an imprint with the team,” Al-Somah said. 

He should do just that. Before arriving in Saudi Arabia, he scored plenty of goals for his hometown club of Al-Fotuwa before moving to Kuwaiti giants Al-Qadsia in 2011, where he continued to score almost a goal a game over three seasons.

It is testament to the quality of Al-Somah’s marksmanship that a total of 22 goals over the past two seasons seems relatively small.

By that time, Al-Ahli were fading as a force and the warnings that came with the mid-table finish in the 2020-21 season were not heeded, or at least, not dealt with adequately. With Al-Ahli struggling, there was not as much possession and control in games and fewer chances were created. The striker has slowed a little as he passed his 33rd birthday and the power is not quite as explosive. 

He will still score for a while yet but whatever happens, the Syrian leaves Saudi Arabia as a legend. Had Al-Ahli maintained their standards, he could have become the record goalscorer in the Asian Champions League though as it stands, his 25 means that he is number seven on the all-time list. 

Al-Somah also leaves a reminder that it is not all about buying players from South American, English Premier League or Ligue 1 clubs.

He arrived from Kuwait back in 2014 when few would have predicted that he would last so many seasons and score so many goals for Al-Ahli. As deals go, it wasn’t seen as the biggest or the most exciting but it has been one of the most successful.

In fact, it has been legendary and whether he returns to terrorize Saudi Arabian defenses again or not, Omar Al-Somah will never be forgotten.


Gamers8 unveils dedicated space for Saudi’s Team Falcons

Gamers8 unveils dedicated space for Saudi’s Team Falcons
Updated 13 August 2022

Gamers8 unveils dedicated space for Saudi’s Team Falcons

Gamers8 unveils dedicated space for Saudi’s Team Falcons
  • Falcon Arena and Falcon District will feature activities for gaming enthusiasts

RIYADH: Gamers8 has announced that Team Falcons, Saudi Arabia’s biggest esports outfit, will have its own dedicated space at the Riyadh event until the end of the season.

Fresh from a second-place finish in “Tom Clancy’s Rainbow Six Siege,” Team Falcons are now set for more acknowledgment by having two dedicated areas at the event, which runs daily at Boulevard Riyadh City until Sept. 8.

The first area is the Falcon Arena, which features gaming tournaments, meet-and-greet activities with influencers and content creators, as well as a live cooking show. The second area, the Falcon District, features merchandise, a gaming PC center, a museum that showcases the team’s accomplishments, an academy titled “Learn to be a PRO,” as well as a streaming area.

Mosaad Al-Dossary, FIFA eWorld Cup winner and CEO of Team Falcons, said: “Team Falcons are delighted to play such a distinguished role in the unprecedented success of Gamers8. It has been an incredible season at Boulevard Riyadh City so far, packed with outstanding esports play — and not least from Team Falcons.

“The addition of the Falcon Arena and Falcon District to the plethora of entertainment activities at Gamers8 is certain to encourage those who have yet to attend the event, as well as usher back those who want more. The Saudi Esports Federation is responsible for nurturing elite gaming athletes and developing the gaming community and industry in Saudi Arabia, and Team Falcons is both honored and thrilled to be part of this latest initiative in doing so. We look forward to seeing everyone.”

Both the Falcon Arena and Falcon District are open daily from 6 p.m. until midnight.


Eddie Howe will not rush Newcastle’s star summer signing Botman

Eddie Howe will not rush Newcastle’s star summer signing Botman
Updated 13 August 2022

Eddie Howe will not rush Newcastle’s star summer signing Botman

Eddie Howe will not rush Newcastle’s star summer signing Botman
  • Dutch center-half likely to start on the bench again with Dan Burn facing former club Brighton at the Amex Stadium

NEWCASTLE: Star summer signing Sven Botman’s Newcastle United development will not be rushed, insists head coach Eddie Howe.

The Netherlands youth international has so far been the Magpies’ stand-out signing of the summer, having arrived on a $36-million deal from Lille on July 1.

Howe, though, opted not to hand the 22-year-old his full debut on the opening day against Nottingham Forest, instead retaining his central defensive partnership from last season, Dan Burn and Fabian Schar.

Ajax academy graduate Botman did get his first taste of Premier League action off the bench, however, as a 90th-minute sub.

“The more training time we can get into Sven, the better,” Howe said.

“But every situation is very unique. You can never blueprint because that changes within seconds sometimes.

“The more training, the more he gets to understand how we want him to play and his teammates around him will serve him very well.

“I’ve been very pleased with him in pre-season. Him not playing (against Forest) wasn’t a reflection on his performances, he’s been excellent.

“As I said after the game, it was about keeping continuity in our backline that performed very well during the back end of last season.

“Sven’s got a huge part to play.”

The Magpies head to Brighton and Hove Albion today, looking to make it two top-flight wins out of two.

They face a side, though, who recorded their first win at Old Trafford against Manchester United, and who have one of the most respected managers in the English game, Graham Potter.

“Brighton are a very unique team. When you play them, you have a huge challenge on your hands,” Howe said.

“Tactically, I think they’re excellent — Graham (Potter) has done an amazing job there and it’s well documented how innovative and forward-thinking he is.

“Watching the game against Manchester United was a really interesting one from a tactical viewpoint so we’re going to be challenged.

“Every game is different in the Premier League but this one is a big challenge and we’re going to need to respond to it. It’s very different to Nottingham Forest — we’re away but we have prepared for Brighton and hope we can impose our style on them.”

One of Newcastle’s stand-out players from last term started 2021/22 as a Seagulls’ player.

Center-half Burn was a revelation for Howe after making the January switch north — and the head coach is expecting more of the same at the Amex Stadium this afternoon.

He said: “Dan’s an incredible professional. He’s been outstanding for us since he signed for the football club.

“I know it will be a big day for him and probably an emotional day in some ways, going back to a club that he’s performed very well at and consistently performing at a high level.

“I’m sure he’ll get a good reception and welcome for everything he gave Brighton.

“He has been a real presence in the training ground and a very calming influence. He’s got good experiences in the game and has never had it easy.

“He’s had to graft to get into the position he’s in now and he’s not prepared to let that go easily. He’s very popular in the dressing room and the lads look up to him.”