LONDON: A new collaboration between Adidas and hit TV series “Rick and Morty” was unveiled on Wednesday starring Liverpool footballer Mohamed Salah and Arsenal player Vivianne Miedema.
For the launch of the new X Speedportal boot, Adidas partnered with Adult Swim, the TV channel behind the globally acclaimed comedy series “Rick and Morty,” to promote the new shoes.
“This 90-second short is as funny as anything ‘ Rick and Morty’ and as fast as whatever Rick must have put into this boot,” said Michael Ouweleen, president of Adult Swim.
“It’s a collaboration that could only happen in a multiverse, and Rick, Morty, Mo Salah and Vivianne Miedema are the (fever) dream team you never knew you needed to see.”
In the short film, the animated world meets reality as Rick and Morty experiment with the possibilities of multi-dimensional speed using X Speedportal boots, with a little help from Salah and Miedema.
Fans of both the show and the football stars welcomed the collaboration, calling it “the crossover we never knew we needed.”
One social media user shared the video and said: “My worlds merged.”
Another said “BEST. COLLAB. EVER.”
The cartoon series is no stranger to collaborating with big brands. In the past, the creators of the Emmy-award-winning show teamed up with fast food burger chain Wendy’s, snack brand Pringles and even video games such as “Death Stranding.”
