Saudi beauty brands champion sustainable, cruelty-free values

Special Saudi beauty brands champion sustainable, cruelty-free values
1 / 4
Mama’s Alchemy offers vegan options in the bodycare category in Saudi and the region.
Special Saudi beauty brands champion sustainable, cruelty-free values
2 / 4
Mama’s Alchemy offers vegan options in the bodycare category in Saudi and the region.
Special Saudi beauty brands champion sustainable, cruelty-free values
3 / 4
MZN Bodycare’s sustainable products can be found at major pharmacy chains, premium retailers, and spas across Saudi Arabia.
Special Saudi beauty brands champion sustainable, cruelty-free values
4 / 4
MZN Bodycare’s sustainable products can be found at major pharmacy chains, premium retailers, and spas across Saudi Arabia.
Short Url
Updated 18 August 2022

Saudi beauty brands champion sustainable, cruelty-free values

Saudi beauty brands champion sustainable, cruelty-free values
  • Muzon Ashgar, founder and manager of Saudi brand MZN Bodycare, put together her own recipes for natural skincare products and packaged them herself
  • Managing partner Mama’s Alchemy Dina Horanieh: We wanted to offer vegan options in the bodycare category in Saudi and the region, as there are very few brands that cater to the cause

RIYADH: Muzon Ashgar, founder and manager of Saudi brand MZN Bodycare, has always had an interest in natural skincare products, which she sourced from the US.

But after throwing a recreational “spa party” for friends a few years ago, she realized there was no need to look abroad to be ethically conscious.

Ashgar put together her own recipes for natural skincare products and packaged them herself. She went from giving the products away as gifts at her at-home spa to selling at local markets and events, eventually establishing her own company.

Now her cruelty-free and sustainable products can be found at major pharmacy chains, premium retailers, and spas across Saudi Arabia.

“We are impressed that most of our customers actually care about MZN being a sustainable brand. There is a remarkable awareness within our community of the benefits of buying sustainable local brands,” Ashgar told Arab News.

But this awareness was not always apparent, and is nonexistent in some communities.

A report by business consultancy Mordor Intelligence found that the major players in the Saudi beauty industry are non-cruelty-free firms, including Beiersdorf AG (parent company to brands such as Nivea and Labello) and Estee Lauder.

When a brand is not cruelty free, the company either conducts individual testing on animals itself, through their supplier, or through a third party.

Ranked top in the huge global market is Procter & Gamble, which holds brands such as Herbal Essences, Pantene, Olay and SK-II. The consumer giant recently announced its commitment to #BeCrueltyFree throughout its 19 companies, highlighting moves by the industry to become more sustainable.

Coming in third is Avon, a brand that is completely cruelty free. While Estee Lauder is not, some of the brands in its portfolio, including Smashbox and Too Faced, both popular with Saudi consumers, have cruelty-free certification by the US-based animal rights group PETA.

The issue becomes complicated because some brands cannot fully develop a cruelty-free approach because they sell products in countries that require animal testing by law, such as China. Pulling their supply from such countries would result in a huge revenue loss.

However, Saudi Arabia does not insist on animal testing for skincare and beauty products. This creates an easy market for local sustainable and vegan cosmetics to step up and answer the demand for those items.

Saudi environmentalist Zahra Alqatari told Arab News that there is only limited awareness of sustainability as an issue in the Kingdom.

“That makes demand for cruelty-free and sustainable beauty products low. As a result, the beauty industry continues to produce products that harm us, animals and the environment.” 

However, this is changing as local brands, such as MZN Bodycare, champion natural, vegan and cruelty-free products for the everyday consumer.

The brand, established in 2015, believes in using local plants to create environmentally friendly products.

“Our region is full of plantations that have amazing benefits like the moringa, olive oils, rose and lavender essential oils, and date seed powder and oils. We found through published research that those oils are very high in antioxidants and vitamins which are beneficial to the skin,” Ashgar told Arab News.

The company has seen a growing interest among Saudis in developing sustainable and environmentally friendly living habits.

“We actually had some customers ask for a ‘return packaging’ program from us, where we take back the used packaging and refill it for them. Some call us to verify the source of our raw materials and that we are actually a cruelty-free brand,” said Ashgar.

Another cruelty-free brand, Mama’s Alchemy, is based on veganism as a core value and motivator.

“We wanted to offer vegan options in the bodycare category in Saudi and the region, as there are very few brands that cater to the cause. We believe veganism plays a vital role in keeping our planet clean and reducing waste,” Dina Horanieh, the firm’s managing partner, told Arab News.

The brand founders went on the hunt for vegan body products for their personal use, but were unable to find any — so they made their own. Mama’s Alchemy caters not only to vegan consumers, but also anyone looking for clean and sustainable body products.

 “The response (from the Saudi public) has been heartwarming. We hope to see more local suppliers offering sustainable options. We are continuously working to offer more vegan and sustainable products,” said Horanieh.


Saudi foreign minister and Blinken discuss relations during call

Saudi foreign minister and Blinken discuss relations during call
Updated 01 October 2022

Saudi foreign minister and Blinken discuss relations during call

Saudi foreign minister and Blinken discuss relations during call

RIYADH: Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan received a phone call from US Secretary of State Antony Blinken, the Kingdom’s foreign ministry said on Saturday.

During the call, they reviewed aspects of relations between the Kingdom and the US, and ways to strengthen and develop them in various fields of cooperation.

The two sides also discussed regional and international developments and the most prominent issues of common interest.


French-Saudi agreements signal ‘beginning of new era of cooperation,’ says French ambassador

French-Saudi agreements signal ‘beginning of new era of cooperation,’ says French ambassador
Updated 01 October 2022

French-Saudi agreements signal ‘beginning of new era of cooperation,’ says French ambassador

French-Saudi agreements signal ‘beginning of new era of cooperation,’ says French ambassador
  • Saudi Arabia hosts 150,000 French speakers and 500 teachers of the French language in various institutions
  • French presence in the Kingdom is marked by a network of schools in Riyadh, Jeddah and Alkhobar

DUBAI: On the occasion of the launch of the new French Cultural Season in Saudi Arabia, French Ambassador to the Kingdom Ludovic Pouille hosted an evening celebrating French-Saudi cultural dialogue at the French Embassy in Riyadh.

“You make French culture present in the Kingdom of Saudi Arabia,” said Pouille, addressing an audience of artists, entrepreneurs and officials.

The ambassador hailed the joint effort by France and Saudi Arabia to enable the success of cultural events in the Kingdom. “I want to thank our Saudi partners and friends, artists, professors, entrepreneurs and officials from the Saudi government for their contribution in strengthening on a daily basis our cultural relationship,” he added.

Among the participants were partners from the EU, Francophone countries, the Alliance Franҫaise d’Arabie Saoudite led by Zaher Al-Munajjed and the French Embassy’s team led by Catherine le Thomas.

Saudi Arabia hosts 150,000 French speakers and 500 teachers of the French language in various institutions. The French presence in the Kingdom is marked by a network of schools in Riyadh, Jeddah and Alkhobar, making education one of the primary elements on which the two nations collaborate.

 

 

As part of its Vision 2030, the Kingdom has initiated large-scale events enabling its development as a culture, education, tourism and sports hub on an international level. These events include Riyadh Season, Jeddah Season, AlUla Season, the Red Sea International Film Festival, the Diriyah Contemporary Art Biennale and the upcoming Islamic Arts Biennale in Jeddah.

“We are all very lucky to live in a thrilling context in which Saudi Arabia is rapidly opening up and exploring new directions for its future. The Kingdom is now witnessing what President (Emmanuel) Macron called a ‘cultural revolution’ during his visit to Jeddah,” said the ambassador.

The new French Cultural Season in Saudi Arabia is a promising one, with events starting in October with the celebration of the 20th anniversary of French-Saudi cooperation in the field of archaeology. The event is a two-day symposium that will see the participation of the 15 French archaeological missions collaborating with Saudi archaeologists across the Kingdom in the Farasan Islands, Hegra and AlUla, among other locations.

The second event in the pipeline is “Digital November,” which is aimed at bringing art and technology together. A series of tournaments, workshops and other activities centered on esports and e-games will be featured.

Other cultural cooperation projects will involve music, cinema, fashion, design and poetry, with the annual Night of Poetry to be held in December.

Franco-Saudi cooperation is also evident through the Kingdom’s giga-projects — such as the development of AlUla — that will shape the country for decades to follow.

AfAlula, the French Agency for the Development of AlUla, is collaborating with the Royal Commission for AlUla to develop the region “based on an intergovernmental agreement signed in April 2018 during Crown Prince Mohammed bin Salman’s visit to Paris,” Pouille said.

The AlUla project is the first of a series of initiatives that aim to reinforce the ties between the two countries.

Since the French president’s visit to Jeddah in December 2021, several agreements have been signed, including one for Villa Hegra, an ambitious institution of contemporary art that will enable the Kingdom to build a creative and artistic hub, the first of its kind in the Middle East.

The agreements signal the “beginning of a new era of cooperation between France and Saudi Arabia,” according to the ambassador.

This story originally appeared on Arab News en Français.


Saudi Border Guards seize 300 kilograms of narcotic hashish in Jazan 

Saudi Border Guards seize 300 kilograms of narcotic hashish in Jazan 
Updated 01 October 2022

Saudi Border Guards seize 300 kilograms of narcotic hashish in Jazan 

Saudi Border Guards seize 300 kilograms of narcotic hashish in Jazan 

RIYADH: Border guards in Saudi Arabia’s Jazan region have thwarted an attempt to smuggle 300 kilograms of narcotic hashish. 
Initial legal procedures have been completed and the drugs were seized and handed over to the relevant authority, the Saudi Press Agency reported.
Saudi Arabia has been cracking down on attempts to smuggle drugs into and out of the Kingdom, with authorities saying they would continue to stop all attempts to put the public at harm.


Saudi ministry wins 2 communication awards in UAE

Saudi ministry wins 2 communication awards in UAE
Updated 01 October 2022

Saudi ministry wins 2 communication awards in UAE

Saudi ministry wins 2 communication awards in UAE
  • 53 candidates were shortlisted in 19 award classes

SHARJAH, UAE: Saudi Arabia’s Ministry of Human Resources and Social Development won two accolades at the 9th Sharjah Government Communication Awards in the UAE.

The ministry scooped awards in the categories for best systems in government communication in the Arab world, and best government communication initiative to empower women globally.

Fifty-three candidates were shortlisted in 19 award classes, with the Saudi ministry recognized for the methodology used in the implementation of its projects, the impact and results achieved, the effective use of technology and media to reach target audiences, and its innovative and proactive visions.

The ministry’s assistant minister for shared services, Mohammed bin Nasser Al-Jasser, said the awards success was down to the hard work of employees.

He added that the ministry sought to create an effective communication media system capable of keeping pace with the rapid changes taking place in the sectors it supervised while responding to the digital transformation that had seen a transformation in government media over recent years.

 

 


Diriyah Gate Development Authority launches project to encode Diriyah history in Braille

Diriyah Gate Development Authority launches project to encode Diriyah history in Braille
Updated 01 October 2022

Diriyah Gate Development Authority launches project to encode Diriyah history in Braille

Diriyah Gate Development Authority launches project to encode Diriyah history in Braille
  • The project will help visually impaired people gain a deeper understanding of the history of Diriyah, the original home of the Saudi royal family

RIYADH:  The Diriyah Gate Development Authority has teamed up with the National Association of the Blind “Kafeef” to launch an initiative for the translation of Diriyah’s history into Braille.

The project will help visually impaired people gain a deeper understanding of Diriyah’s history.

Paper copies of the content printed in Braille will help strengthen participants’ emotional connection to their rich Saudi history and heritage.

The project reflects DGDA’s commitment to the visually impaired, and is aligned with the authority’s mandate to preserve and celebrate its culture and heritage.

The first part of the initiative runs until Oct. 15, and includes a course on Diriyah’s history for young men and women from “Kafeef.”

Supporting course materials were translated into paper and digital formats, including content on the year 850 — the year that Diriyah was established — as well as the At-Turaif district and the history of the First Saudi State.

Participants with the highest scores have since been selected to teach within the program itself, based on the level of their interest in Saudi history and their Braille skills.

DGDA is committed to working with “Kafeef” to provide support to participants, including paper and digital training materials, as well as lessons for registered participants, with an official certificate available on completion of the course.

The course is expected to foster a competitive, knowledge-based atmosphere that will help bolster the connection visually impaired individuals have to their heritage; strengthen their sense of belonging to their country’s past, present, and future; and instil a sense of community and collective investment in the country’s progress.