Dress to impress: Saudi fashion brands get creative in honor of National Day

When it came to choosing colors, Kaafmeem’s designers chose to combine the classic with the trendy. (Supplied)
1 / 2
When it came to choosing colors, Kaafmeem’s designers chose to combine the classic with the trendy. (Supplied)
Dress to impress: Saudi fashion brands get creative in honor of National Day
2 / 2
Wafaa Al-Jaffali design. (Supplied)
Short Url
Updated 21 September 2022

Dress to impress: Saudi fashion brands get creative in honor of National Day

When it came to choosing colors, Kaafmeem’s designers chose to combine the classic with the trendy. (Supplied)
  • Homegrown labels design special celebratory collections that take inspiration from the country’s rich heritage and culture

JEDDAH: Fashion brands in Saudi Arabia have unveiled special collections in celebration of the Kingdom’s National Day on Friday.

Fashion is a key part of a nation’s culture, according to the bosses of Jeddah-based brand Kaafmeem, especially in Saudi Arabia, which has its own distinctive traditions when it comes to dress for special occasions and social gatherings.

“National Day is an opportunity to showcase our tradition and celebrate; what’s better than celebrating in pieces that make you feel proud and confident?” said Karima Saleh, originally from Syria, Kaafmeem’s co-founder and chief creative officer.

To that end, Saleh said, through its designs her company aims to support women in their ongoing journeys of development and progress and as they pursue their careers.

It is “empowering her to celebrate herself and her country in unique and elegant modest clothing, while staying practical, helping her to move toward a brilliant future for herself and the country,” she said.

Saleh added that the patterns and designs of the company’s National Day collection, ULOO, looked to the landscapes of AlUla for inspiration, along with the country’s natural resources.

“The layers of the earth from which petrol is extracted were undoubtedly the perfect sources of inspiration for the ULOO collection,” she added.

When it came to choosing colors, Kaafmeem’s designers chose to combine the classic with the trendy: Green and purple expresses boldness, while black and beige are traditionally neutral shades.

As for materials, Saleh said they used delicate, sheer fabrics for some of their coats, and more practical fabrics for other pieces “to cover both elegant and comfortable aspects with elegant hand-made embroidery on the pieces.”

She added: “This collection provides the bold look of the modern, strong woman who likes to show her personality in a unique way.”

Mona Al-Haddad is the head of the design department at Lomar, which specializes in thobes and abayas.

“In the world of fashion, at Lomar we always try to showcase the identity of our Saudi heritage from the first day by preserving the identity of the dress in an innovative way,” she told Arab News.

“We developed patterns and designs drawn from various regions of the Kingdom, converting them into pieces of art and using them in thobes, abayas and headscarfs especially for the Saudi National Day.”

Each year, Al-Haddad said, Lomar celebrates National Day by creating specially designed thobes and abayas using certain materials and colors, in particular green, white and black.

The company also creates metal accessories designed to compliment the distinctive green color of the Kingdom’s flag in an innovative and contemporary way that it describes as unique to Lomar. Its 2022 National Day collection is inspired by the Saudi emblem and the country’s rich heritage, from north to south, according to Al-Haddad.

“This year’s designs depend on the use of green in men’s clothing and innovative accessories specially made for this occasion,” she said. “The colors black and green were also used in women's Abayas, which are adorned with some traditional accessories from well-known handicrafts.”

Wafaa Al-Jaffali, an abaya designer, said that in discussions of Saudi history and heritage there is no doubt that clothing and folklore are among the first things people consider.

“I am a designer whose work is creatively inspired by the diversity of my country and its glory among nations,” she told Arab News.

“Diversity is the basis for our designs, such as women’s abayas that are inlaid with beads and historical drawings.”

She said that some of her designs also feature Al-Marudun, a pattern mainly used in thobes with long open sleeves that are popular in all parts of the Kingdom but especially Riyadh.

“I used taffeta in my collection, as well as zari, chiffon and colored beads in an exquisite geometric design,” Al-Jaffali said. “The most prominent piece in my collection is Al-Qatt Al-Asiri (an art style specific to Asir) in unconventional colors.”

 


KSRelief concludes voluntary program to combat blindness in Bangladesh

KSRelief concludes voluntary program to combat blindness in Bangladesh
Updated 57 min 40 sec ago

KSRelief concludes voluntary program to combat blindness in Bangladesh

KSRelief concludes voluntary program to combat blindness in Bangladesh

RIYADH: King Salman Humanitarian Aid and Relief Center (KSRelief) concluded on Saturday the voluntary medical program to combat blindness and its diseases in Nawabganj Town, Bangladesh. 
The project came within ‘Noor Saudi Arabia’ voluntary program.
Since its beginning, the KSRelief’s voluntary medical team has medically examined 4,610 cases, distributed 1,616 glasses, and performed 519 successful cataract surgeries.
This campaign is part of the voluntary projects, implemented by the KSRelief in several countries, with the aim of providing treatment to people with limited income.


KSRelief distributed food baskets in Pakistan, Sudan and Lebanon

KSRelief distributed food baskets in Pakistan, Sudan and Lebanon
Updated 53 min 32 sec ago

KSRelief distributed food baskets in Pakistan, Sudan and Lebanon

KSRelief distributed food baskets in Pakistan, Sudan and Lebanon

RIYADH: The King Salman Humanitarian Aid and Relief Center (KSRelief) continued to provide assistance to people in disaster-hit areas and refugee camps.
Various relief aid was distributed to those affected by the floods in Pakistan with as many as 1,360 food baskets distributed, which benefited 9,520 people.
These efforts come within the Saudi relief airlift operations that have been dispatched, under the directives of Saudi Arabia’s King Salman.
Similarly, KSRelief distributed 455 food baskets in Khartoum, Sudan – or translated to 2,503 individual recipients – as part of programmed efforts to help needy families in the country this year.
KSRelief also distributed on Saturday 675 food baskets in the Arsal region of Lebanon, which benefited 3,375 people under the food security effort for Palestinian and Syrian refugees as well the host community there.


SDRPY participates in Mahri Forum in Yemen

SDRPY participates in Mahri Forum in Yemen
Updated 04 October 2022

SDRPY participates in Mahri Forum in Yemen

SDRPY participates in Mahri Forum in Yemen
  • The purpose of the forum is to contribute to raising and developing awareness toward cultural heritage, as well as to protect it from extinction

Al-MAHRA, Yemen: On Mahri Language Day, the Mahri Forum was held at Qishn School, Al-Mahra governorate, with the participation of the Saudi Program for the Development and Reconstruction of Yemen.

The purpose of the forum is to contribute to raising and developing awareness toward cultural heritage, as well as to protect it from extinction.

The SDRPY participation comes with reference to strengthening ties between both countries, as well as supporting culture in Yemen.

“We wish Yemen all the best, and may it recover within a secure, prosperous, and stable environment. May Yemen be able to contribute to the projects and initiatives hosted by the SDRPY, which amounted to 224 programs and initiatives in total, including more than 50 projects in Al-Mahra, with the purpose of improving its daily life and raising the efficiency of infrastructure in various sectors,” said Abdullah Basilman, director of the SDRPY’s program office in Al-Mahra.

Mahri is a Semitic language like Soqotri and Shehri, among others. SDRPY aims to contribute to the revival of the Mahri language and avoid its extinction through its participation in the forum.


Tawqeer initiative launched for elderly pilgrims

Tawqeer initiative launched for elderly pilgrims
Updated 03 October 2022

Tawqeer initiative launched for elderly pilgrims

Tawqeer initiative launched for elderly pilgrims

MAKKAH: The General Presidency for the Affairs of the Two Holy Mosques, represented by the social, voluntary and humanitarian services, has launched the “Tawqeer” (elderly care) initiative, through which several programs and services are provided for elderly people to enable them to perform rituals in ease and comfort, enriching their experience.

Two Holy Mosques chief Sheikh Abdulrahman Al-Sudais affirmed the presidency’s keenness to provide the best social, voluntary and humanitarian services to pilgrims while applying preventive measures, following health instructions and providing visitors with a safe and healthy environment in the Grand Mosque in Makkah.


Saudi Arabia’s children now have holistic sports program for skills development

Saudi Arabia’s children now have holistic sports program for skills development
Updated 04 October 2022

Saudi Arabia’s children now have holistic sports program for skills development

Saudi Arabia’s children now have holistic sports program for skills development
  • Focus on play and not competition, says agency designing programs
  • Multiple sports for ages 4-10 including dance, yoga, gymnastics

RIYADH: A local organization, Sports Hub KSA, is designing tailor-made sports programs for children that emphasize play and skills development rather than competition, and which encourages the involvement of parents.

Simon Muller, CEO and co-founder of Sports Hub KSA, said of the approach to programs: “We want to give children a chance to do sports differently than in a school environment. There’s no pressure, it’s not in 45 minutes the teacher doesn’t have to teach something specific … the children can play in the time frame that they are with us.”

Sports Hub KSA is a Saudi Arabia-based agency that specializes in creating and delivering sports programs for stakeholders such as Inspire Sports, schools, families, and individual children aged between four and 10.

This year, for example, Inspire Sports organized a summer camp program, one of the first in the Kingdom after COVID-19, allowing children to interact with others their age.

Unlike other sports programs, Inspire does not urge competition or being the best, it rather sets a foundation for children to develop their skills while enjoying multiple activities and sports in one session.

Sports Hub KSA is a Saudi Arabia-based agency that specializes in creating and delivering sports programs for stakeholders such as Inspire Sports, schools, families, and individual children aged between four and 10. (Supplied)

“It’s a mix of sports, multi-sport is the core of our concept, it isn’t one single sport, children always need to explore different things and one sport can get boring after four or five sessions,” Muller said.

Muller believes that it is important to play with children especially “those aged between four and 10, as it is way more important than specializing in one sport.”

There can be five to eight sports or games in a session such as athletics, dodgeball, basketball, football, gymnastics, dance and yoga. “We are more focused on the game rather than the sport. “It’s very interesting that the children are interested in many different things.”

Muller said that yoga, which was done at least once a week, was quite popular in the program.

The three-hour summer program only offered apples, bananas, and water. “We just want to set examples and offer something healthy during our sessions to influence other parents and see what we are offering. We are also using social media channels to promote healthy eating,” he said.

Muller said that inclusivity is a major aspect of their programs, so the role of parents is important and coaches encourage them to be involved and present during sessions.

“Inclusion is a very important aspect of what we are doing, we don’t want to exclude anyone. We try to have games for children of different levels and age and development stages to have fun together,” Muller said.

“We are totally aware that what we are doing is something new and we as a company are new and we also know that trust is the most important thing for parents when they decide to send their children to programs, especially when the children are so young,” he said.

“Inclusion is a very important aspect of what we are doing, we don’t want to exclude anyone. We try to have games for children of different levels and age and development stages to have fun together,” CEO and co-founder of Sports Hub KSA said. (Supplied)

“So, we have open days where families can come with their children and just try it and see what we are doing but we also invite the parents all the time. The doors are completely open so parents can come in and see what we are doing at any time of the program,” he said.

“Everything is important at a young age, between three and six it’s very clear in the scientific world that this is the most important age in developing certain behaviors and having a positive association with certain things,” Muller said.

“The ultimate goal is that the children are with us, especially in the age group of four to nine, are with us for two to three years, and not just summer. When they spend couple of hours with us every week, their fundamentals are way more developed than other children that don’t have that opportunity,” he said.

Muller believes it is important for children in their early years to try different things. After the initial first few years enrolled in the sports program, children will then be able to choose the sports that they love.