DUBAI: Regional streaming platform STARZPLAY has released a study revealing the viewership trends of Saudi audiences in 2022.
Comedy, anime and Arabic drama were the most watched categories in the Kingdom, the study found.
“The Big Bang Theory,” “The Office and “Two and a Half Men” are among the top watched comedy shows, while “Naruto,” “Naruto: Shippuden” and “Attack on Titan” top the list of anime shows.
In line with the popularity of anime content, STARZPLAY is adding an anime movie, “One Piece: Stampede” by Takashi Otsuka, to its library.
This year, “Ertugrul” and “Al Mo’asses Osman” were the most watched Turkish titles among Saudi viewers, while the new seasons of “Bab Al-Hara” and “Al-Daheeh” topped the charts for premium Arabic content.
In addition to these categories, Saudi audiences also favored exclusive action movies like “Hummingbird,” “Wild Card,” “Gringo” and “Misfits,” as well as first-run movie releases such as “House of Gucci,” “Infinite,” “Last Seen Alive” and “Clean.”
The most binge-watched shows this year included “Dexter: New Blood,” “The Flash,” “Your Honor,” “Young Sheldon,” “The Good Doctor” and “Mr. Robot.”
Most STARZPLAY users in Saudi Arabia streamed content via their TVs, with 42 percent of all consumption occuring on smart TVs, followed by iOS and Android devices.
“While anime, comedy and Arabic drama remain favorite genres for our viewers, we also saw an increasing interest for live sporting events this year, which has immensely benefited our position as the ultimate platform for sports in the MENA region,” said Nadim Dada, vice-president of programming and content acquisition at STARZPLAY.
In celebration of Saudi National Day, all new users who sign up on the day can enjoy a discounted rate of SR9.2 ($2.4) per month with lifetime validity.
The Kingdom “continues to be one of our largest markets, with our platform witnessing stupendous growth this year,” said Dada, who added: “We look forward to strengthening our presence in the market.”