DUBAI: US Palestinian Dutch supermodel Bella Hadid has given fans a behind-the-scenes look at her latest campaign for Austrian jewelry label Swarovski.
Hadid, who was announced as the label’s brand ambassador in May, took to Instagram to share photographs from the set of her latest shoot. In the snaps, the model is dressed as a bedazzled fairy, complete with a set of delicate wings.
The 26-year-old catwalk star took to Instagram earlier this year to share the news of her brand ambassadorship with her 56.4 million followers, writing: “Extremely honored and excited to be the new face of the iconic Swarovski.”
“Bella Hadid sums up the individualistic and transformative attitude of a new global generation,” said Engelbert in a statement at the time. “She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl — the same Bella — with confidence and authority.
“Today, crystals are a dynamic part of our everyday wardrobe: A way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind,” added Engelbert.
Meanwhile, Hadid said she was “very familiar” with the “timeless and iconic brand” before the partnership.
“I love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewelry brand of the future,” she said- in a released statement. “Jewelry is about expression and celebrating individuality — Swarovski celebrates all people and the idea of modern glamour, and I love that.”
Hadid was recently named British GQ magazine’s “most stylish person on the planet” for 2023 in a statement that mirrored Swarovski’s sentiments regarding the model’s ability to traverse various fashion styles and pull them off with aplomb.
The magazine commended Hadid for her “ability to make menswear, womenswear, smartwear and even wavywear work.
“Hadid does menswear better than most men — and she can still wear everything and anything else. Tailoring. Prada loafers. Big denim jackets. There was even a tie at one point. It’s wavy, classic and uncomplicated all at once,” the magazine added.