KSA’s SAFE debuts groundbreaking security solutions at Intersec

KSA’s SAFE debuts groundbreaking security solutions at Intersec
The National Security Services Company also exhibited the world’s first AI EagleEye Intelligent Patrol with third-generation intelligent lightbar device, developed by Zenith.
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Updated 21 January 2023
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KSA’s SAFE debuts groundbreaking security solutions at Intersec

KSA’s SAFE debuts groundbreaking security solutions at Intersec

Saudi Arabia’s National Security Services Company, referred to as SAFE, participated in the 24th edition of Intersec Dubai, a leading trade fair for safety, security and fire protection, as a strategic partner. The event was held from Jan. 17–19 at Dubai World Trade Centre, and was opened by Sheikh Mansoor bin Mohammed bin Rashid Al-Maktoum.

The expo was held under the theme “Integrated Tech for Global Security: Protection, Disruption, Sustainability.”

Intersec brought together the global security industry for discussions about strategies and technologies that address the difficulties encountered by leaders and experts in global security while fostering cross-border cooperation, trade and innovation. International SMEs, tech companies and service providers congregated at Intersec’s several pavilions representing different countries. The pavilions were visited by thousands looking for international solutions and new agents and distributors.

SAFE, which is spearheading the evolution of the security ecosystem, was one of the participants in the exhibition. The company aims to use a consultative approach to advance and revolutionize the security services industry while altering customer views and prospective expectations, by providing top-tier security solutions and fusing cutting-edge technology with the knowledge of renowned and well-trained security personnel.

SAFE exhibited the world’s first AI EagleEye Intelligent Patrol with third-generation intelligent lightbar device, developed by Zenith — a smart vehicle featuring cutting-edge technologies such as 360-degree situational awareness, automatic number plate recognition, make model color, face recognition, LIDAR speed enforcement, automated traffic infringements including real-time detection of fastened seat belt and mobile phone usage whilst driving. 

The company also displayed its other security systems consisting of facial recognition technology as well as gadgets that use 3D tech and biometrics.

SAFE is a national security services company that is wholly owned by Saudi Arabia’s Public Investment Fund. The company provides a distinguished set of integrated security solutions that include all aspects of protection, allowing citizens and residents to enjoy peace of mind to live, work and invest in the Kingdom. SAFE’s ambition is to pioneer the new economy of security services and technologies throughout the Kingdom, with a focus on adhering to international standards and showing excellence through qualified cadres with professional and trained capabilities. The company has been designed to be customer centric, and the core of its vision is to protect assets, people and environments.


Huawei summit builds bridge for business growth in Middle East and Africa for global partners

Huawei summit builds bridge for business growth in Middle East and Africa for global partners
Updated 29 November 2023
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Huawei summit builds bridge for business growth in Middle East and Africa for global partners

Huawei summit builds bridge for business growth in Middle East and Africa for global partners

The HDC·Together Huawei MEA Ecosystem Summit, held in Dubai, showcased a seamless fusion of collaboration and innovation. The first day of the exclusive event was on Nov. 27 at the illustrious Dubai Opera. It brought together Huawei Ecosystem partners from China and across the Middle East and Africa.

Building bridges for future growth

Organized in partnership with Dubai Economy and Tourism and Saudi Tourism Authority, the summit combined the strengths and initiatives of both entities, fostering innovation, economic growth, and developments in technology and tourism.

In the convergence of technology and opportunity, HDC.Together becomes the bridge connecting the MEA region and China, fostering innovation, partnerships, and business exchange across markets, paving the way for growth and a better future.

Throughout the summit, speakers emphasized the importance of collaborative efforts within Huawei’s Ecosystem for advancing technology and innovation. Maryam Al-Balooshi, vice chair and UAE representative of the Committee of Aviation Environment Protection — ICAO, said: “In the ever-evolving landscape of technology, Huawei’s ecosystem stands as a testament to transformative collaboration, enriching experiences by building bridges into a better future.”

Ali Khalifa bin Thalith, secretary-general of HIPA, said: “Through the lens of innovation, Huawei Themes has not just adorned our digital spaces but has become a platform to globalize the beauty of art and photography, making creativity universally accessible to users with an impressive download of over 1,000,000 on the official Huawei Themes store.”

Acclaimed Emirati artist Mahmood Al-Abadi shared the story of his successful journey with calligraphy and arts as well as his collaboration with Huawei Themes, and how it elevated his digital experience to new heights. He expressed excitement over the vast array of customizable themes and the seamless integration with Huawei smartphones, foldable phones, tablets and smartwatches.

Strategizing for the year ahead

The event outlined a comprehensive 2024 action plan with HMS’ strategic partners, formalizing commitments to innovation and growth with 24 partners from across the region like Emirates, Arabian Oud, Jahez and Viu, who expressed their dedication to these shared goals.

The summit featured dynamic discussion panels and round tables, engaging industry experts in profound conversations. They explored the collaborative potential of Huawei AppGallery and Petal Ads, uncovering shared capabilities.

Unveiling prospects with AppGallery

With a focus on fostering new growth opportunities in gaming, Huawei AppGallery is strategically leveraging the rapid expansion across the MEA region and China. The summit served as a dynamic platform for facilitating partnerships and collaboration between local and global players, fostering an environment of innovation and mutual growth. Participants were treated to crafty presentations sharing insights, case studies and success stories from top regional and global gaming partners, offering a comprehensive overview of the latest trends in the market. The discussions were enriched by the participation of esteemed guests in the MEA Game Business Trends panel, talking about esports, government support, payment landscape and importance of localization. Together, they set the stage for AppGallery to further elevate its role as a driving force in the gaming industry, uniting key players for a future of unprecedented success and collaboration.

Global perspective

Emirates provided an insightful account of its journey with Huawei Ecosystem, highlighting the successful collaboration and providing valuable benchmarks for the broader travel industry, emphasizing the power of strategic partnerships within evolving technological landscapes. This year, Emirates App successfully released a version for Huawei’s smartwatches that allows users to use QR codes as boarding passes.

Petal Ads and regional insights

Additionally, Middle East Communications Network provided a comprehensive analysis of global and regional advertising trends tailored for regional advertisers. This included an in-depth exploration of the current global advertising landscape, emerging trends, consumer behavior patterns, and effective strategies. These testaments highlighted Petal Ads’ advanced capabilities for offering enriched user experiences, setting the stage for a new era in this sphere.

HMS introduced new solutions and innovations, underscoring a commitment to connecting with customers, enabling brand growth, and embracing future challenges. The HDC·Together Huawei MEA Ecosystem Summit stands as a testament to Huawei’s unwavering dedication to fostering collaboration, innovation, and a connected future. Ultimately, the summit served as an annual showcase for knowledge-sharing and cutting-edge solutions within Huawei’s thriving ecosystem, uniting partners from China and the MEA.


Dar Al-Arkan launches Elie Saab’s first branded villas in Riyadh

Dar Al-Arkan launches Elie Saab’s first branded villas in Riyadh
Updated 28 November 2023
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Dar Al-Arkan launches Elie Saab’s first branded villas in Riyadh

Dar Al-Arkan launches Elie Saab’s first branded villas in Riyadh

Dar Al-Arkan, a real estate company in Saudi Arabia, has announced the launch of “Etoile by Elie Saab,” paving the way for the renowned designer’s first branded residence in the Kingdom.

For the first time in Saudi Arabia, the iconic flair and elegance of Elie Saab can be found in Etoile at SEDRA, the first integrated community of its kind in Riyadh.

“A sanctuary of opulence and tranquillity, Etoile by Elie Saab features homes that emanate luxury, while engraved in tradition,” a statement said. “It entails an assortment of three- and four-bedroom villas with the very unique Wadi Villas offering uninterrupted views of the immersive wadis.”

The grandeur of Etoile by Elie Saab is further exemplified by its architecture. The monolithic structures with their window boxes done up in ancestral textures and hues, straddle a cosmopolitan lifestyle amidst a serene community. It is signature couture living at its best with warm wood finishes, cool flawless marble and a luxe cream palette offering an atmosphere of pure splendor. From bedrooms boasting spacious walk-in closets and en-suite bathrooms providing the perfect setting to unwind, rejuvenate, and reconnect with the beauty of nature, the design elements of the development seamlessly marry practicality with regal aesthetics. 

Yousef Al-Shelash, chairman, Dar Al-Arkan, said: “Luxurious living in the heart of Riyadh will elevate the Kingdom’s appeal for discerning residents and global investors keen on setting up base here. We are more than proud to join forces with Elie Saab, a long-standing partner to bring their first branded residence to the Kingdom. Etoile by Elie Saab offers a truly luxurious experience for those seeking peace and sanctuary in the midst of a bustling environment. With this project, we hope to bring a unique mix of traditional architecture with haute couture finish that is synonymous with the signature style of Elie Saab, while setting a new benchmark within the real estate sector in the country.”

Elie Saab Jr, CEO of Elie Saab Group, said: “We are excited to start a new journey in Saudi Arabia with Dar Al-Arkan. Luxury, elegance, and craftsmanship are key to our brand’s timeless appeal, and we are delighted to bring these to Etoile by Elie Saab at SEDRA. Designing bespoke living that reflects the heritage and culture of the Kingdom while providing aesthetically pleasing modern amenities is a challenge that we were more than happy to take on. Etoile reflects all that Elie Saab as a brand stands for today — it is elegant, classic yet sleek and modern and is designed to elevate one’s living experience.”

Housing Etoile by Elie Saab, SEDRA by Roshn combines modern and aspirational living with the unique heritage and history of Saudi Arabia with Salmani architecture at its heart. Located north of Riyadh, the world-class community is strategically situated close to the city’s prominent destinations with easy access to the main roads. Vast green spaces, parks, sports facilities, community centers, state-of-the-art education and medical centers ensure the self-contained community offers a holistic lifestyle to all residents.

With an enviable portfolio of elegantly designed residences, Dar Al-Arkan has cemented its standing as a much sought-after real estate solution provider in the country. The launch of this project further reinforces the commitment of the company to crafting experiences that resonate with the lifestyle and aspirations of the citizens of Saudi Arabia.


Lorindale named Kingdom’s ‘best luxury concierge service’

Lorindale named Kingdom’s ‘best luxury concierge service’
Updated 28 November 2023
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Lorindale named Kingdom’s ‘best luxury concierge service’

Lorindale named Kingdom’s ‘best luxury concierge service’

Lorindale, a global luxury concierge and lifestyle management services provider based in the Kingdom, reaffirmed its position as the benchmark for personalized luxury, recently winning the Best Luxury Concierge Services 2023 in Saudi Arabia award at the Luxury Lifestyle Awards. Founded in 2016 in Alkhobar by the visionary Bushra Alolayan, Lorindale has swiftly evolved into a global force in lifestyle management.

What sets Lorindale apart in this digital age is its revolutionary, one-to-one personalized contact through dedicated lifestyle managers. This unique approach ensures that every client receives responsiveness and access that transforms the concept of luxury concierge services into an entirely new realm.

“At Lorindale, we don’t just offer a service; we provide a lifeline to the best the world has to offer,” said Alolayan, founder of Lorindale. “Our lifestyle managers connect our clients to a global network of advisers, offering a complete luxury lifestyle experience tailored to individual demands, wishes, and needs.”

Lorindale’s comprehensive lifestyle management extends beyond the ordinary, covering fundamental demands, wishes, and needs. The dedicated team taps into a unique ecosystem of advisers and partners to make anything and everything possible for its members. From end-to-end guest management and concierge services for events to a one-stop travel shop specializing in custom luxury vacations, Lorindale ensures that life is an ongoing adventure filled with exclusive experiences.

The Lorindale concierge membership unlocks access to a vast global network of advisers, guaranteeing that every request, no matter how small, is fulfilled. Whether it is securing reservations at the newest and best restaurants, creating personalized travel itineraries to the most incredible locations, or obtaining sold-out luxury products, Lorindale’s team is dedicated to making life extraordinary.

With a focus on bringing customers, employees, or stakeholders together through full-service event assistance, Lorindale offers end-to-end event management and concierge services. The company’s travel, logistics, and onsite concierge teams collaborate to ensure flawless execution and an unforgettable experience for all involved.

“We are thrilled to be recognized with such a prestigious award, as it acknowledges the tireless efforts from our wonderful team, whose passion for creating dream travel itineraries and support services for our clients has no limits,” added Alolayan.


LuLu celebrates 14 years in Saudi Arabia with gifts, deals

LuLu celebrates 14 years in Saudi Arabia with gifts, deals
Updated 28 November 2023
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LuLu celebrates 14 years in Saudi Arabia with gifts, deals

LuLu celebrates 14 years in Saudi Arabia with gifts, deals

The number 14 will be celebrated by LuLu Hypermarket across Saudi Arabia for 36 days as the retail giant welcomes shoppers for its 14th anniversary. The official announcement of the big celebration was made at a press conference at Riyadh Boulevard and flashed on giant video screens at the venue.

To mark the occasion, one of Saudi Arabia’s favorite shopping destinations, LuLu Hypermarket has announced a bonanza of 1,400 valuable gifts worth SR2 million ($533,300) for its customers.

The gifts include VVIP tickets to much-anticipated football matches, Apple phones and tablets, TV sets, AirPods, Sony PS5, laptops, and other electronic goods like refrigerators, microwave ovens and washing machines, in addition to grocery hampers.
LuLu will select surprise winners across its hypermarkets in the Kingdom from Nov. 26 to Dec. 31.

As a mark of respect to all the staff of LuLu Saudi Arabia, the oldest Saudi national employed by the group for 17 years, Basher Al-Bish, and his son Yusuff, named after LuLu Group Chairman Yusuffali M.A., were invited to cut the 14th anniversary cake during the press conference. Al-Bish spoke emotionally about how he has been a LuLu employee since the start and even before the first LuLu Hypermarket opened doors in Saudi Arabia.

“I am proud to be the first employee of LuLu KSA — LuLu is a great place to work in and the group is so invested in Saudi Arabia’s progress that it inspires us all,” Al-Bish said. “Moreover, I am an admirer of our Chairman Yusuffali M.A., and I have even named my son Yusuff after him.”

The anniversary promotion comes packed with super deals — 14 promotions from 14 “Big Brands,” super-value deals on essentials such as rice, oil and sugar, in-store promotions, live demonstration, hourly offers and deals on “Products of the Day.” Shoppers can update their electronic devices with affordable prices on branded laptops, tablets, smart watches, mobile phones, high-end audio devices, printing consumables and accessories.

LuLu Group currently employs 4,500 Saudi nationals in its retail network of 33 stores across the Kingdom.

“The success of LuLu Hypermarket is our bond with our Saudi Arabian customer base — their trust and their recognition of our quality promise has enabled our amazing 14-year growth,” said Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia. “We have always put customers first and this anniversary celebration combines our promise of customer care, quality and affordability and is our way of saying thank you to all our customers in the Kingdom of Saudi Arabia.”
 


Budget Saudi listed among Fortune 500 Arabia

Budget Saudi listed among Fortune 500 Arabia
Updated 28 November 2023
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Budget Saudi listed among Fortune 500 Arabia

Budget Saudi listed among Fortune 500 Arabia

The largest car renting and leasing company in the Middle East, United International Transportation Co. known as Budget Saudi, has been listed among the top companies in the Arab world by the Fortune 500 Arabia magazine.

Fortune 500 Arabia launched its inaugural list in 2023, becoming part of the global Fortune 500 lists that have been published by the magazine in the US since 1955.

This year’s inaugural edition includes the top 500 Arab companies from 22 Arab countries. These companies have been ranked by their collective revenues, which hit about $1.6 trillion in 2022, yielding a net profit of $343 billion. Private companies not listed on financial markets made up nine percent of the list.

Saudi Arabia led the list with the highest number of companies, accounting for 153 out of the 500 companies, or 30 percent. The UAE followed with 17 percent, then Egypt, Kuwait, and Qatar. While Saudi Arabian companies recorded the highest percentage of revenue and profits among the Fortune 500 companies, the UAE had the largest proportion of the top 100 profitable companies on the list.

Fawaz Abdullah Danish, president and group CEO, Budget Saudi, said: “Listing Budget Saudi among the Fortune 500 Arabia companies in the Arab world is a great honor for the organization. It is a testament to the consistent performance of the company over the years and the firm foundations on which it is being built for growth and diversification. We are committed to creating value for all stakeholders, customers, and partners in this journey. It augurs well for our company in its drive and passion to perform beyond expectations and contribute effectively to the larger vision of Saudi Arabia.”

Budget Saudi is Saudi Arabia’s premier short and long-term vehicle rental and leasing company, serving both retail and corporate clients. The enterprise was incorporated in 1978 and over the years has developed a reputation for excellence and dependability in the transportation industry. It is the first publicly traded automobile rental firm in Saudi Arabia and has internal QMS, EVS, and OHAS accredited to ISO 9001, 14001, and 45001 standards. The company has also been recognized as a “Great Place to Work” in Saudi Arabia.

With 33,000+ vehicles and a network of nearly 100 retail stations spread over 30 cities, Budget Saudi claims to have the largest rental and leasing network in the Middle East and North Africa. The company has received several accolades for its operations and management efficiency. It was awarded by the Global Economic Magazine in 2023 as the Best Vehicle Leasing Company and the Most Customer-Centric Car Rental Service Provider in Saudi Arabia, and the Best CEO of Logistics in Saudi Arabia in 2021.

Other accolades include the Global Leadership Award by Leaders International Magazine, and the 2023 Stevie Silver Award for the Sales Director of the Year. It has received five consecutive World Travel Awards, as well as the INSEAD Top 50 CEO award for publicly traded companies in the GCC.

Budget Saudi looks forward to focusing more on environment-friendly initiatives in the upcoming years. The business has already started taking action to conserve energy by introducing hybrid vehicles to its fleet. The company is also discussing the introduction of electric vehicles into its fleet, to achieve lower CO2 emissions.