DUBAI: Snapchat is bringing its augmented reality Ramadan Mall back this year with brands including Faces, Max Fashion, Toyota, Nestle Ounass, Bath & Body Work, and American Eagle.
The social media platform said it will be a bigger and better experience than last year’s promotion, which was seen by more than nine million people, many of whom bought goods.
“Brands can now bring their shopping experiences to audiences while they are at the comfort of their own homes, allowing them to browse, explore and share products with family and friends,” said Mohammed Bouarib, senior creative strategist at Snap Inc. MENA.
He said that 80 percent of shoppers in the UAE and Saudi Arabia describe AR as a practical “tool”.
This year, Saudis are expected to spend 44 percent more during Ramadan, according to a report by Toluna.
The study also found a significant shift to online shopping with all respondents saying they plan to shop more online for fashion, toys and games during the holy month.
Snapchat users can access the Ramadan Mall through the carousel as well as on the organic lens explorer, which will feature a personalized tile alongside a collection of nine lenses.