PIF establishes Badael Company in bid to reduce smoking prevalence in Saudi Arabia

PIF establishes Badael Company in bid to reduce smoking prevalence in Saudi Arabia
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Updated 25 May 2023
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PIF establishes Badael Company in bid to reduce smoking prevalence in Saudi Arabia

PIF establishes Badael Company in bid to reduce smoking prevalence in Saudi Arabia
  • Initiative has been launched in run-up to WHO World No Tobacco Day on May 31

RIYADH: Saudi Arabia’s Public Investment Fund announced on Thursday the establishment of the Badael Company which aims to reduce the prevalence of smoking prevalence and promote a healthier lifestyle in the Kingdom.

The initiative has been launched in the run-up to the World Health Organization (WHO) World No Tobacco Day on May 31.

A statement released by PIF said the initiative is line with Saudi Arabia’s focus on improving the quality of life for its citizens as part of Saudi Vision 2030.

“The Company’s products are expected to help nearly one million people switch from smoking by 2032, representing approximately 25% of all smokers in Saudi Arabia,” the statement said.

“This has the potential to deliver direct annual savings of more than SAR6 billion ($1.6 billion) on healthcare expenditure by 2032, Badael will also aim to deliver on PIF’s localization mandate by supporting domestic manufacturing, sourcing raw materials, knowledge transfer and development of intellectual property (IP),” it added.

PIF said the firm intends to release its tobacco-free nicotine delivery products across Saudi Arabia by the end of 2023, with the aim of expanding its reach to regional and international markets in the longer term.

The company’s products will be manufactured in Saudi Arabia, ensuring the highest level of product quality and safety through best-in-class practices, it added.

“Badael aims to provide new economic opportunities and create jobs, working in partnership with the local private sector and world-class global partners,” the statement read.

“Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all, and is part of Saudi Arabia’s broader efforts to diversify the economy, localize manufacturing and drive economic transformation as well as job creation.”


Saudi space agency, Axiom Space sign development agreement 

Saudi space agency, Axiom Space sign development agreement 
Updated 01 December 2023
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Saudi space agency, Axiom Space sign development agreement 

Saudi space agency, Axiom Space sign development agreement 

RIYADH: Saudi Arabia’s Space Agency and Axiom Space signed an agreement to develop Saudi talent in the field of space.

Axiom Space, a company specializing in developing human spaceflight technologies, will provide training and on-the-job opportunities, in addition to exchanging knowledge, skills and expertise in the fields of human spaceflight.

The agreement was signed during a specialized Saudi delegations’s visit to the US headed by the Minister of Communications and Information Technology Abdullah Al-Swaha.

This memorandum is expected to enhance educational and professional development opportunities for students and employees, deepen cooperation and maximize mutual benefit between the two sides, the Saudi Press Agency said.


Saudi defense minister holds talks with UN envoy to Yemen and Iranian military chief

Saudi defense minister holds talks with UN envoy to Yemen and Iranian military chief
Updated 01 December 2023
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Saudi defense minister holds talks with UN envoy to Yemen and Iranian military chief

Saudi defense minister holds talks with UN envoy to Yemen and Iranian military chief
  • ‘We reviewed the Kingdom’s efforts to support the peace process in Yemen,’ Prince Khalid bin Salman tweeted after his meeting with envoy Hans Grundberg

RIYADH: Saudi Arabia’s minister of defense, Prince Khalid bin Salman, and the UN’s special envoy to Yemen, Hans Grundberg, on Thursday discussed the latest developments in the conflict in Yemen.

“We reviewed the Kingdom’s efforts to support the peace process in Yemen, as well as the road map between the Yemeni sides to reach a comprehensive and sustainable political solution, under UN supervision,” the prince said in a message posted on social media site X after the meeting in Riyadh.

The Saudi ambassador to Yemen, Mohammed Al-Jaber, and the director general of the Office of the Minister of Defense, Hisham bin Abdulaziz bin Saif, were also present at the meeting, the Saudi Press Agency reported.

The UN participants included Linnea Hincks, special assistant to Grundberg; Roxaneh Bazergan, chief of political affairs in the envoy’s office; and April Alley, an adviser to the envoy.

Also on Thursday, Prince Khalid received a telephone call from Maj. Gen. Mohammed Bagheri, the chief of staff of the Iranian Armed Forces, during which they reviewed the relationship between their countries in military and defense fields and discussed issues of mutual concern.


Saudi reserve participates in SGI, COP28 conferences 

Saudi reserve participates in SGI, COP28 conferences 
Updated 30 November 2023
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Saudi reserve participates in SGI, COP28 conferences 

Saudi reserve participates in SGI, COP28 conferences 

RIYADH: Imam Turki bin Abdullah Royal Natural Reserve Development Authority is participating at the co-current Saudi Green Initiative Gallery and UN Climate Change Conference — COP28 — in Dubai, today. 

The reserve will showcase its drone-based program, the biggest of its kind, in protecting biodiversity in Saudi Arabia, for being more effective and efficient in environmental activities and having a lower carbon footprint, the Saudi Press Agency reported on Wednesday. 

It has already contributed to raising the efficiency of environmental monitoring and protection teams by more than 220 percent.

Drones have also helped to cut carbon emissions by more than 66 percent by reducing dependence on fossil fuel-powered vehicles.

An interactive screen will also display details of the pioneering Vegetation Cover Evaluation Project, which uses remote-sensor technologies, as well as many initiatives dedicated to expanding the vegetation cover and afforestation. 

All of ITBA’s projects and initiatives are fully aligned with the national goals of the Kingdom’s Vision 2030, and dedicated to preserving the vegetation cover and biodiversity, including rare and endangered species, as part of broader environmental protection efforts.

The Saudi Green Initiative aims to reduce carbon emissions, plant 10 billion trees in the Kingdom over the next decades and protect 30 percent of the Kingdom’s land and marine areas by 2030, as part of the Kingdom’s efforts to reach carbon neutrality by 2060.

It is worth noting that IBTA spans more than 91,500 sq km, making it the second largest royal reserve in the Kingdom.

Known for its picturesque nature and biodiversity, the reserve is home to 138 wild species, including Rhim Gazelles, Oryxes, and more than 179 wild plants, including Ziziphus, Acacia and Arta trees.


International Diriyah Forum to promote cultural heritage 

International Diriyah Forum to promote cultural heritage 
Updated 30 November 2023
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International Diriyah Forum to promote cultural heritage 

International Diriyah Forum to promote cultural heritage 

JEDDAH: The “Diriyah International Forum,” organized through collaboration between the Diriyah Gate Development Authority and the King Abdulaziz Foundation for Research and Archives, will be held from Dec. 10-11.

The forum, themed “Diriyah: A Meeting Point of Cultures,” will bring together a distinguished gathering of scholars, thinkers and researchers.

The two-day forum aims to encourage creative thinking and promote collaboration between different specialties and experiences, and promote a global cultural and tourist destination.

The focus will be on reviewing the architectural style of Diriyah, especially after the opening of the historic Turaif district, listed on the UNESCO World Heritage List, and Bujairi Quarter, the destination for fine dining in Diriyah, among other heritage sites.

The main topics to be covered during the diverse sessions of the forum include three key themes.

The first, titled “Architectural and Artistic Intersections,” explores the influences that shaped the distinctive architectural character of the region, from traditional mud buildings to the incorporation of modern design elements.

The second theme is “Historical Intersections,” focusing on prominent figures and significant historical events that contributed to shaping Diriyah’s history

The third is “Exploring the Past,” addressing the importance of archaeological discoveries, including artifacts and remnants of settlements while highlighting the rich cultural heritage of the region.

The forum contributes to shedding light on efforts to protect and preserve the history and heritage of Diriyah and celebrate it.


KSrelief sends 14 ambulances to Gaza 

KSrelief sends 14 ambulances to Gaza 
Updated 30 November 2023
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KSrelief sends 14 ambulances to Gaza 

KSrelief sends 14 ambulances to Gaza 

RIYADH: Fourteen out of the planned 20 ambulances provided by Saudi aid agency KSrelief are en route to the Gaza Strip via the Rafah border crossing, the Saudi Press Agency reported on Thursday. 

The ambulances are carrying crucial medical supplies including biometric devices, oxygen devices, first aid kits, burn treatment kits, transport beds, splints and straps.

Rafah, overseen by Egypt, is the only crossing into Gaza not controlled by Israel.

KSrelief has finalized four cooperation agreements with international organizations to provide relief worth $40 million for Palestinians in Gaza.

On Thursday, the 24th Saudi relief plane departed from King Khalid International Airport in Riyadh to Al-Arish International Airport in Egypt.

On board the plane are 31 tons of aid supplies, including food, shelter and medical provisions. 

This initiative is part of an ongoing campaign dedicated to alleviating the suffering of Palestinians in Gaza.