PARIS: The Saudi Fashion Commission has announced the participation of several designers from the Saudi 100 Brands program on the sidelines of Paris Fashion Week at the end of June, Saudi Press Agency reported on Saturday.
There will also be Saudi designers on show at the Haute Couture Week in early July.
“We are pleased to participate in these two events, which will enable local talents to interact with their international peers, and exchange experiences with them in a way that contributes to developing and refining their talents, as well as meeting with businessmen, global buyers and active investors in the world of fashion,” commission CEO, Burak Cakmak, said.
He added: “The Saudi 100 Brand Program has proven, since its launch in 2021, that the Kingdom has a wide range of unique brands and distinguished local talents in the fashion world, and the Commission seeks to enable them through international participation to mingle and interact with experts in this field and benefit from them to develop their skills and their trademarks.”
More than 50 brands in the ready-made clothing exhibition will display their wares from June 25 to 27, and in the Couture exhibition from July 3 to 5 in Paris, which will be sponsored by the Saudi Coffee Company.
The participation comes as part of the Commission’s efforts to develop the fashion sector and support local talent. It also reflects the Ministry of Culture’s keenness to promote international cultural exchange as one of the strategic goals that it seeks to achieve under the umbrella of Saudi Vision 2030.
The Fashion Commission launched the Saudi 100 Brand Program in 2021, as one of the strategic initiatives through which the Commission aims to develop and support 100 Saudi fashion brands to develop its local and international markets through training, guidance, and specialized consultations.
