Acer Computer (ME) has selected Philip Ashkar to be director of sales and marketing for the Middle East. In his new role, Ashkar will implement a program to increase the expertise and reach of Acer’s channel network through the company’s partner program.
“For nearly 20 years, Philip has been building up a vast wealth of regional experience by working in the sales and marketing field in the Middle East for leading hardware manufacturing companies,” said Krishna Murthy, general manager, Acer Computer (ME). “With a proven track record of success in his field, we are confident that the implementation of Philip’s new marketing strategies will contribute to boosting Acer’s market share in a variety of segments — especially the notebook sector.”
To achieve success in his new role, Ashkar will draw on the hands-on experience he has gained with channel development since moving to Dubai in 1985. Commenting on the challenges ahead Ashkar said: “Over the next few quarters I would like to see a significant increase in Acer sales throughout the Middle East. With the company’s innovative approach to designing market-leading products, reasonable pricing strategy and strong channel relations, these goals are within our reach.”
