DUBAI: Tech platform Yango launched Yango Play, an artificial intelligence-powered entertainment super app, in the GCC market this week.
As Dubai’s Burj Al-Arab glittered in the background, the launch party saw guests hit the red carpet, including the stars of Yango Play’s exclusive Ramadan programming lineup. Those shows include Egyptian drama “The Assassins” (“Al Hashasheen”), as well as the Yango Play Original and the company’s first Saudi production, “Sakf El-Waled.”
Tunisian actress Dorra Zarrouk attended the event. (Supplied)
Roman Shimansky, MENA region business director at Yango Play, took to the stage and explained Yango Play’s mission to deliver different types of entertainment – from music to games to series – all on one platform. The AI-powered entertainment service combines video streaming, music, and mini-games in one place.
“What's so cool about it? First of all, our concept is very, very simple. Play everything you like, all in one place. Play music, play movies, play games, series all together. Second, is our unique artificial intelligence technologies. Yango Play is powered by AI, which allows us to bring next level features like an Arabic-speaking voice assistant, like a personalized stream of music that that adjusts to your tastes in real time, and so many more features,” he said.
Dancers perform on stage at the launch event. (Supplied)
He also introduced Yasmina, the bilingual AI assistant integrated into Yango Play. Yasmina can interact with users in Arabic and English and is able to understand major Arabic dialects, including Egyptian and Lebanese. Yasmina suggests songs and answers myriad questions — anything from today’s weather to this year’s Ramadan dates.
Yango Play is available in the Saudi Arabia, the UAE, and other GCC countries. The service provides subscribers with cross-platform access on smartphones and TVs.
Radwa Shaheen on the red carpet at the event. (Supplied)
In a released statement, Shimansky said: “At Yango Play, we're devoted to crafting a joyful entertainment experience, offering a selection of diverse content that turns every moment into a delightful adventure. Our ever-evolving platform uses AI to provide more seamless and intuitive experiences by understanding your preferences—whether by curating uplifting music for your drive, engaging shows for family time, or quick games for a brief pause in your day. We are deeply committed to enhancing these experiences through our original content and strategic collaborations with regional creatives, ensuring that each choice on our platform is a step towards discovering vibrant new emotions.”
