Merwas — Riyadh’s beating heart of creativity

Spread across almost 5,000 square meters, Merwas fosters creativity, collaboration, and the production of multimedia content, along with hosting workshops, networking sessions, and community events. (AN photos by Abdulrhman Bin Shalhoub/Supplied)
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Spread across almost 5,000 square meters, Merwas fosters creativity, collaboration, and the production of multimedia content, along with hosting workshops, networking sessions, and community events. (AN photos by Abdulrhman Bin Shalhoub/Supplied)
Merwas — Riyadh’s beating heart of creativity
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The ESS, or Earth Sound Studio, named after the late Talal Maddah, features state of the art technologies like the SSL console, which is used to create depth on music tracks and protects the true soul of the artist’s voice. (AN photo by Abdulrhman Bin Shalhoub)
Merwas — Riyadh’s beating heart of creativity
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The ESS, or Earth Sound Studio, named after the late Talal Maddah, features state of the art technologies like the SSL console, which is used to create depth on music tracks and protects the true soul of the artist’s voice. (AN photo by Abdulrhman Bin Shalhoub)
Merwas — Riyadh’s beating heart of creativity
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The ESS, or Earth Sound Studio, named after the late Talal Maddah, features state of the art technologies like the SSL console, which is used to create depth on music tracks and protects the true soul of the artist’s voice. (AN photo by Abdulrhman Bin Shalhoub)
Merwas — Riyadh’s beating heart of creativity
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The studio is a regular host to workshops, networking sessions, and community events in an effort to flourish the music industry locally while making it a magnet for international talent. (AN photo by Abdulrhman Bin Shalhoub)
Merwas — Riyadh’s beating heart of creativity
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The studio is a regular host to workshops, networking sessions, and community events in an effort to flourish the music industry locally while making it a magnet for international talent. (AN photo by Abdulrhman Bin Shalhoub)
Merwas — Riyadh’s beating heart of creativity
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The premier Neve Studio holds one of the mere five Neve consoles in the world. The panel is known for its high-quality sound and warmth and is ideal for music recording, vocal tracking, and mixing for exceptional audio quality. (AN photo by Abdulrhman Bin Shalhoub)
Merwas — Riyadh’s beating heart of creativity
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The premier Neve Studio holds one of the mere five Neve consoles in the world. The panel is known for its high-quality sound and warmth and is ideal for music recording, vocal tracking, and mixing for exceptional audio quality. (AN photo by Abdulrhman Bin Shalhoub)
Merwas — Riyadh’s beating heart of creativity
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The space is considered the biggest art and entertainment factory globally and currently holds the Guinness world record for the 'Largest Music Production Studio.' (AN photo by Abdulrhman Bin Shalhoub)
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Updated 20 April 2024
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Merwas — Riyadh’s beating heart of creativity

Merwas — Riyadh’s beating heart of creativity
  • World’s largest music production studio is nurturing Saudi talent, streamlining local industry

RIYADH: Riyadh’s Merwas, considered the biggest art and entertainment factory globally, is proving to be one of Saudi Arabia’s greatest music industry assets.

Nada Al-Tuwaijri, co-founder and CEO of Merwas, told Arab News that the facility, which holds the Guinness World Record for the largest music production studio, “is home to all artists.”

She added: “The methodology behind it is to create solutions through the subsidiaries, and invest in both talent and infrastructure.

“Alongside it being a one-stop shop for all content creators, we strive to take our local talents from local to global and create a unique stamp in the industry.”




Spread across almost 5,000 square meters, Merwas fosters creativity, collaboration, and the production of multimedia content, along with hosting workshops, networking sessions, and community events. (AN photos by Abdulrhman Bin Shalhoub/Supplied)

The entertainment zone and audiovisual production studio, located in Boulevard Riyadh City, houses 22 main studios alongside its academy.

Some of the top musicians in the world have visited Merwas since it opened in 2022. These include DJ Khaled, the acclaimed Saudi singer Rabeh Saqer, and the Emirati singer Ahlam. Afrojack, a world-renowned Dutch DJ and producer, also led an electronic music boot camp to nurture local talent and inspire a new generation of Saudi artists.

HIGHLIGHTS

• Merwas, located in Boulevard Riyadh City, houses 22 main studios alongside its academy.

• The academy’s classes offer local creatives and artists direct access to seasoned expertise.

• The Earth Sound Studio, or ESS, named after the late Saudi composer Talal Maddah.

Spread across almost 5,000 square meters, the culture factory fosters creativity, collaboration, and the production of multimedia content, while providing artists with access to top-tier services, facilities and industry expertise.




Spread across almost 5,000 square meters, Merwas fosters creativity, collaboration, and the production of multimedia content, along with hosting workshops, networking sessions, and community events. (AN photos by Abdulrhman Bin Shalhoub/Supplied)

The Earth Sound Studio, or ESS, named after the late Saudi composer Talal Maddah, features state-of-the-art technology, such as the SSL console, which is used to create depth on music tracks and ensures the true soul of the artist’s voice is protected.

This live recording space is booked almost every day by various artists, and has been used by some of the Arab region’s biggest stars.




The facility, which holds the Guinness World Record for the largest music production studio, is home to all artists according to co-founder Nada Al-Tuwaijri. (Supplied)

One of the only five Neve consoles in the world can be found in the Neve Studio. The panel is known for its high-quality sound and warmth, and is ideal for music recording, vocal tracking, and mixing for exceptional audio quality.

Its live studio can accommodate over 120 orchestra members and their instruments to provide a unique recording experience.




Spread across almost 5,000 square meters, Merwas fosters creativity, collaboration, and the production of multimedia content, along with hosting workshops, networking sessions, and community events. (AN photos by Abdulrhman Bin Shalhoub/Supplied)

Specifically designed for electronic music production, the EMP Suite is a DJ’s dream, with cutting edge synthesizers and digital audio workstations ensuring an artist leaves the room with a fully produced track.

Merwas is also home to three production suites, designed for content creators who require a comfortable and professional environment for music production, editing, and mixing. Each suite is equipped with industry-standard gear, software, and acoustics to support a wide range of projects.




Nada Al-Tuwaijri, Merwas cofounder and CEO

The studio also provides private rehearsal spaces to ensure Saudi talents are nourished to their full potential. The versatile space is designed for musicians, performers, and other artists to rehearse and refine their craft within a comfortable environment with access to instruments and equipment.

Part of the charm of recording studios is the live jam sessions that have given birth to some of the most iconic records to date. Merwas’ Band Live/Control Room also captures the spontaneity of live performance within its soundproof walls.

Alongside (Merwas) being a one-stop shop for all content creators, we strive to take our local talents from local to global and create a unique stamp in the industry.

Nada Al-Tuwaijri, Merwas cofounder and CEO

Championing audiovisual pursuits, the studio has made space for high-quality podcasts and videos to come to life.

The podcast suite and FM radio recording spaces are tailored to immerse listeners with unbeatable audio clarity, while the 25-meter-long Green Screen room helps ideas come to life, whether commercial, film, or music video.




Spread across almost 5,000 square meters, Merwas fosters creativity, collaboration, and the production of multimedia content, along with hosting workshops, networking sessions, and community events. (AN photos by Abdulrhman Bin Shalhoub/Supplied)

Material can then be edited at the color-grading suite, which is essentially a small theater with 4K projector. Producers, directors, writers, and engineers gather here to put the final visual touches on video projects through its DaVinci color grading software and hardware.

Academy Classes offers local creatives and artists direct access to seasoned expertise. These feature advanced stations for sound production, engineering, and technical programs, with everything necessary for a basic understanding and training of music production.

The studio hosts workshops, networking sessions, and community events in an effort to flourish the music industry locally while making it a magnet for international talent. Anyone can be a part of this community by booking a suite or signing up for a workshop on their website merwas.sa.

Merwas has positioned itself at the the forefront of the entertainment industry being the first of its kind in the MENA region. In less than a year since its launch, it has already became a hotspot for musicians across the globe to visit and utilize its services, from rising talents to international A-listers.

Founded by Al-Tuwaijri and Chief Content Officer Rumian Al-Rumayyan in partnership with Sela, Merwas treasures Saudi creativity and is a vital part of building an ecosystem and community for local artists.

Their partnership with the Saudi Authority for Intellectual Property has set a new focus on preserving the rights of local creatives, pillared by the aim to enrich the culture of the Kingdom while empowering its citizens and their creativity in an environment of abundant knowledge, education in culture, art, entertainment and music.

 


10th International Yoga Day celebrated in Saudi Arabia

10th International Yoga Day celebrated in Saudi Arabia
Updated 16 sec ago
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10th International Yoga Day celebrated in Saudi Arabia

10th International Yoga Day celebrated in Saudi Arabia
  • A celebration was held at the Prince Faisal Bin Fahad Olympic Complex in collaboration with the Saudi Yoga Committee and the Ministry of Sports
  • A Yogasana (a sport focusing on the physical side of yoga) session was led by the renowned SYC instructor Alhanouf Saad

JEDDAH: June 21 was the International Day of Yoga. This year’s edition, the 10th, was held under the theme “Yoga for Self and Society,” emphasizing the importance of a holistic approach to health and wellbeing.
To mark the occasion in Riyadh, a celebration was held at the Prince Faisal Bin Fahad Olympic Complex in collaboration with the Saudi Yoga Committee and the Ministry of Sports of Saudi Arabia. India’s Ambassador to the Kingdom Dr. Suhel Ajaz Khan; Nouf Al-Marwaai, president of the Saudi Yoga Committee and Padma Shri Awardee; and Rajashree Choudhary, president of the International Yoga Sports Federation, were among those in attendance.
A Yogasana (a sport focusing on the physical side of yoga) session was led by the renowned SYC instructor Alhanouf Saad.
Al-Marwaai said: “It is with great joy and pride that we welcome all to the 10th International Yoga Day celebration here in Saudi Arabia. Today marks a significant milestone in our journey of promoting health, harmony and peace through yoga.
“Yoga has grown in Saudi Arabia and it is becoming a phenomenon embraced by thousands for its profound benefits to the mind, body and spirit,” she added.
Emphasizing the importance of the inclusion of yoga in daily life in Saudi Arabia, Choudhary — who is visiting Saudi Arabia for the first time — told Arab News that she feels happy that, over the past few years, Saudi Arabia has witnessed a surge in the popularity of yoga.
“I was following Saudis’ acceptance of yoga because Nouf Al-Marwaai’s contribution to yoga in Saudi Arabia is well-known. We were following each other because we had the same dreams and difficulties. She took the initiative to bring me to Saudi Arabia and I am here as a guest of the Ministry of Sports. I participated in the 10th International Day of Yoga and experienced an enormous love of yoga. This year’s theme, ‘Yoga for Self and Society’ perfectly exemplifies the growth of yoga today in the Kingdom of Saudi Arabia.”
She added: “I am glad that I am here and I will stand for women’s and children’s empowerment. I am sure that Vision 2030 in Saudi Arabia will bring more positive change and will empower the younger generation.”
Regarding the IYSF’s upcoming cooperation with the SYC, she said: “IYSF is working with several yoga federations around the world to develop Yogasana into an official Olympic sport. Increased awareness will encourage existing practitioners to sharpen their skills through training, dedication, and devotion, and will inspire new practitioners.
“The IYSF aims to govern this organization with the sole mission of promoting, unifying, and increasing interest in Yogasana globally. The SYC is definitely a member of our federation and active in our programs,” she added.
As part of the International Day of Yoga celebrations, the Indian Embassy in Riyadh also organized a seminar on June 20, in collaboration with the SYC and the Ministry of Sports.
The event featured screenings of documentaries on the history of yoga and the International Day of Yoga.
In December 2014, the UN designated June 21 as the International Day of Yoga to promote global awareness of the benefits of yoga practice.


Saudi Arabia shines at Beijing book fair

Saudi Arabia shines at Beijing book fair
Updated 41 min 53 sec ago
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Saudi Arabia shines at Beijing book fair

Saudi Arabia shines at Beijing book fair
  • The award aims to foster cultural cooperation and exchange between the two nations
  • A cultural seminar introducing the award was held on the sidelines of the five-day fair

JEDDAH: Saudi Arabia has taken center stage as guest of honor at the Beijing International Book Fair, with the Prince Mohammed bin Salman Award for Cultural Cooperation between the Kingdom and China a highlight of the event.
The award, launched in March by the Saudi Minister of Culture, Prince Badr bin Farhan, aims to foster cultural cooperation and exchange between the two nations. It is divided into two categories: the cultural elite and the youth, and covers various cultural and creative fields.
A cultural seminar introducing the award was held on the sidelines of the five-day fair, which ends on Sunday. Abdul Mohsen bin Salem Al-Aqeeli, secretary-general of the award, and Fu Ji Min, dean of the faculty of languages at Peking University, took part in the seminar.
According to a statement, the award is founded on the values of openness, cultural exchange, diversity, and conscious understanding of human commonalities, and aims to invest in the rich human, symbolic, and material heritage that both countries possess.
The nomination process for the award has begun, and candidates are encouraged to apply.
The Saudi pavilion at the book fair featured a five-day cultural program, including seminars, panel discussions, displays of books, manuscripts, and archaeological artifacts, live traditional performances, and a special Saudi dinner night.
More than 1,600 exhibitors from 71 countries and regions took part in the fair, which showcased 220,000 Chinese and foreign publications.
The Beijing International Book Fair, launched in 1986, and organized by the China National Publications Import and Export Corporation, is believed to be the second-largest book fair globally, behind Frankfurt.


Saudi Arabia marks World Camel Day

Saudi Arabia marks World Camel Day
Updated 22 June 2024
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Saudi Arabia marks World Camel Day

Saudi Arabia marks World Camel Day
  • Camels in the Kingdom are among the country’s most important symbols of heritage
  • The region is known for organizing seasonal races and official camel celebrations

TABUK: Saudi Arabia celebrated World Camel Day on Saturday. The occasion falls on June 22 and is recognized by the UN among its global observances.
Camels in the Kingdom are among the country’s most important symbols of heritage. The Saudi government has given the animal attention and care by dedicating resources to its preservation.
The day focuses on highlighting the animal and historically significant activities associated with it, along with spotlighting medical care, food security, developing camel products, and raising awareness.
Reaffirming the Kingdom’s interest and care in its cultural heritage and ancient traditions, the country has designated 2024 as the Year of the Camel, reinforcing the country’s civilizational, historical, and cultural identity.
The Tabuk region, along with the rest of the Kingdom, participates in caring for and preserving camels. The region is known for organizing seasonal races and official camel celebrations.
It features four tracks: 8 km, 4 km, 2 km, and 1,500 meters in length.


Beehives of Saudi Arabia’s Maysan believed to be over 1,000 years old

Beehives of Saudi Arabia’s Maysan believed to be over 1,000 years old
Updated 22 June 2024
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Beehives of Saudi Arabia’s Maysan believed to be over 1,000 years old

Beehives of Saudi Arabia’s Maysan believed to be over 1,000 years old
  • Located between the Sarawat and Tihamah mountains, the apiaries feature beautiful engineering with remarkable design specifications for honey production

TAIF: Maysan governorate, located in western Saudi Arabia's Sarawat mountain range, showcases stunning archaeological scenes of some of the most important and impressive environmental engineering formations. These include approximately 1,200 beehives that were a major source of daily sustenance for the early inhabitants of the place.

The apiaries in Maysan have become a primary source for the production and sale of Saudi honey, which is deeply embedded in the Kingdom’s culture and trade. These sites date back to ancient history, highlighting the community’s longstanding interest in honey in Maysan.

Abdul Wahab Al-Khudaidi, a history enthusiast, confirmed that the Al-Kharafi apiaries are situated between the Sarawat and Tihamah mountains and are believed to be over 1,000 years old.

The beehives of Maysan are paved with stones in intricate geometric patterns, spanning up to four levels. (SPA)

These apiaries feature beautiful engineering with remarkable design specifications for honey production. The structures are paved with stones in intricate geometric patterns, spanning up to four levels.

The site is difficult to access, requiring navigation through a designated path by an experienced individual. The honeycombs are reinforced with solid stones and columns to support the floors, which are constructed from large, closely positioned stones in balanced shapes.

Al-Khudaidi noted that the ancient beehives in the villages of Maysan and Bani Al-Harith, which are part of Makkah province, are intricately designed with multiple levels and floors nestled between steep, solid mountains.

The hives, dating back over 10 centuries, serve as evidence of the place’s authenticity and deep-rooted history. The famous mountains are a summer resort for visitors and locals, a historical legacy celebrated in their poems, and home to towering forts and castles that highlight the importance of the villages' history.

An ancient tower overlooks the Sarawat mountains in Maysan governorate of Makkah province. (SPA)

The structures testify to the rare profession practiced by the ancestors in beekeeping and honey extraction, producing various types of honey such as Acacia, Summer, and Seyal.

Al-Khudaidi pointed out that the initial apiaries were carefully located between mountain peaks to benefit from the diverse array of local aromatic plants.

These mountains host more than 50 species, including Rue, Basil, Marjoram, Lavender, among other wildflowers.
 


Saudi Arabia concludes participation at Eurosatory defense exhibition in Paris

Saudi Arabia concludes participation at Eurosatory defense exhibition in Paris
Updated 22 June 2024
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Saudi Arabia concludes participation at Eurosatory defense exhibition in Paris

Saudi Arabia concludes participation at Eurosatory defense exhibition in Paris
  • The pavilion, organized by the General Authority for Military Industries, sought to welcome investors from all over the world

RIYADH: Saudi Arabia concluded its participation in the global defense and security exhibition Eurosatory 2024 in Paris on Friday, where officials sought to boost partnerships with France, the state news agency SPA reported.

The Saudi pavilion participating in the exhibition, which started on Monday, saw wide interaction and a large presence to view the latest achievements, products and developments of the military industries sector in the Kingdom, SPA reported.

The pavilion, organized by the General Authority for Military Industries, sought to welcome investors from all over the world looking to invest in the military industries sector, and the efforts made to develop research and innovation in the sector.

It also reviewed the most prominent policies, legislation and incentives in Saudi Arabia that contributed to stimulating the process of localization and empowerment of the sector, enhancing supply chains and investment opportunities, and the importance of concerted efforts to achieve the military industries sector strategy.

On the sidelines of Eurosatory 2024, the governor of GAMI, Ahmed Al-Ohali, took part in the activities of a Saudi-French Day, where he spoke about building industrial and defense partnerships between Saudi Arabia and France, while the deputy governor of the authority’s empowerment sector, Saleh Al-Aqili, touched on the regulatory framework and organization of local content policy in the Kingdom.

Several meetings were also held at the pavilion with other entities participating in the exhibition, where a number of initiatives and partnerships were instigated.

Many parties from the public and private sectors joined forces to showcase at the pavilion, including the Ministry of Investment, represented by the Invest in Saudi Arabia platform (Invest Saudi), the General Authority for Defense Development, and a number of Saudi national institutions and companies specializing in the field of military industries.

They included the Saudi Arabian Military Industries, Saudia Technic, Life Shield, Scopa, the Arabian International Company, the Saudi Leather Industries Company, the Al-Esnad Military Industries Group, KRMC, and the World Defense Show.

The Kingdom’s military industries are localizing and empowering the sector in “attracting qualitative investments that will effectively contribute to building a prosperous economy and a sustainable industry,” SPA reported.