ATI Technologies, a leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions has opened its branch office in Dubai. The company has stated that this is an indication of its commitment to supporting the Middle East and Africa region. With sales of over 3.5 million units in 2003 and an anticipated growth rate of over 11 percent in 2004, the Middle East and Africa region has been targeted as a key area of focus for ATI.
Senior Regional Sales Manager Rauf Baig will manage the office in Dubai. He is responsible for business development and building ATI’s presence and market share across the Middle East and Africa Region.
“The Middle East is a rapidly growing region for PCs, and due to the strong demand for more focused local support for ATI products, we have opened a branch office in Dubai to ensure that customers are able to have direct contact with a local ATI representative to service their needs,” said Peter Edinger, VP, EMEA, ATI. “We are confident that our close relationships with partners and our team’s extensive business development experience in the Middle East and Africa region will enable us to better understand the market and execute at a local level, and serve our customers better.”