Riyadh Air, STA partner to boost Saudi travel experience

Riyadh Air, STA partner to boost Saudi travel experience
Riyadh Air CEO Tony Douglas and CEO of Saudi Tourism Authority Fahd Hamidaddin sign the agreement.
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Updated 12 May 2024
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Riyadh Air, STA partner to boost Saudi travel experience

Riyadh Air, STA partner to boost Saudi travel experience

Riyadh Air, Saudi Arabia’s new world-class airline, and Saudi Tourism Authority, have signed an MoU at Dubai’s Arabian Travel Market, which will enhance the travel experience for passengers to and from Saudi Arabia. Riyadh Air aims to fly to more than 100 countries by 2030, and through this partnership, both entities will collaborate on various initiatives to enhance the level of services for tourists.

STA CEO Fahd Hamidaddin said: “Increasing Saudi’s connectivity with the world is a key pillar of our tourism strategy and will ensure we sustain our rapid growth and meet our new ambitious target of 150 million visits by 2030.

“This exciting new partnership with Riyadh Air will support our goals and ensure more visitors can travel to experience the cool mountains, pristine waters and dynamic cities that make Saudi a great year-round destination.”

Hamidaddin added: “We are currently connected to over 180 destinations and are aiming to triple annual passenger traffic to 330 million by 2030 and this new agreement will help turbocharge these efforts.”

Riyadh Air CEO Tony Douglas said: “This is another momentous day in the history of Riyadh Air. Working alongside the STA to elevate the travel experience for our guests and those coming to visit the Kingdom of Saudi Arabia signifies what we’re all about. We are elevating standards across the board in aviation to previously unseen levels. We have a shared commitment to travel and tourism in the Kingdom along with our forward-thinking approach to innovation, sustainability, and the satisfaction of our guests.”

The partnership will focus on several key areas:

New routes and destinations

Riyadh Air and the STA will jointly announce new routes and destinations to raise global awareness among travelers.

Joint marketing activities

Riyadh Air and the STA will promote Saudi Arabia along with other new destinations with an aligned strategy to attract and inform guests around the world. Riyadh Air is expected to contribute to the Kingdom’s non-oil GDP growth by $20 billion while directly and indirectly creating more than 200,000 new jobs globally and locally.

Sponsorship opportunities

The agreement will see Riyadh Air and the STA engage in sponsorship opportunities and enable both parties to leverage each other’s networks and resources to promote tourism in the Kingdom.

Presence at global events

Working in unison, Riyadh Air and the STA will ensure they have a notable presence in key industry trade shows along with major international events in the travel and tourism sector. Their participation will enable both Riyadh Air and the STA to showcase their offerings, make new announcements, and unveil key developments.

Accessibility to STOCH

The MoU will ensure accessibility to tourism-related platforms such as the Sustainable Tourism Observatories in Cities to keep Saudi Arabia and Riyadh Air visible and accessible to tourists and guests year-round.

Collaboration in loyalty programs

Travelers will reap the rewards of both parties’ loyalty programs, through joint promotions and incentives, which will encourage further visits to Saudi Arabia, and beyond, with Riyadh Air.

Distribution and payment solutions

Airline booking processes will be made simpler than ever due to collaboration on payment solutions, leveraging world-leading technology and new digital methods.

Tourism Accelerator Program

Riyadh Air and the STA will both be active in the Tourism Accelerator Program, driving innovation, growth and sustainability within the tourism sector.

Development of tourism products

As globally recognizable entities, both will work in unison to develop and produce various travel and tourism products to enhance the overall experience for travelers.

Visitor feedback

As part of the agreement, Riyadh Air and the STA will gather invaluable feedback and information from travelers to improve services and the overall experience where necessary.


Hajj 2024: Zain’s digital solutions to elevate pilgrim experience

Hajj 2024: Zain’s digital solutions to elevate pilgrim experience
Updated 12 June 2024
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Hajj 2024: Zain’s digital solutions to elevate pilgrim experience

Hajj 2024: Zain’s digital solutions to elevate pilgrim experience

Zain KSA, a digital services provider in Saudi Arabia, announced that it has finalized its technical, human, and logistical preparations to service pilgrims in Makkah, Madinah, and the holy sites during the upcoming Hajj season.

Minister of Communications and Information Technology Abdullah Amer Al-Swaha, along with Governor of the Communications, Space and Technology Commission Dr. Mohammed Saud Altamimi, and several other officials visited Zain KSA’s headquarters in Mina to oversee the company’s preparations for Hajj. During the visit, Zain KSA highlighted its digital solutions and full 5G coverage of the holy sites.

Zain KSA showcased its exceptional services to the minister of communications and information technology, the CST governor, and the accompanying delegation, underscoring its contributions to the sectors supporting the Hajj pilgrimage. The company also outlined its commitment to enhancing the Hajj season through cutting-edge digital communications infrastructure, addressing the increasing demand for high-speed data access.

This initiative aims to elevate the connectivity experience for visitors, enriching their spiritual journey while aligning with the strategic objectives of Saudi Vision 2030’s Pilgrim Experience Program, which seeks to provide pilgrims with high-quality facilities and advanced infrastructure, bolstered by the latest digital services. Additionally, Zain KSA provided comprehensive insights into its technical and operational preparations, risk management strategies, and the proficiency of its workforce.


Celebrate Eid with tech presents from Logitech

Celebrate Eid with tech presents from Logitech
Updated 12 June 2024
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Celebrate Eid with tech presents from Logitech

Celebrate Eid with tech presents from Logitech

As Eid Al-Adha approaches, families and friends in Saudi Arabia prepare to celebrate with gatherings, feasts, and the tradition of exchanging gifts. In recent years, there has been a growing appetite for the latest tech gadgets among Saudi consumers. Logitech, a leader in personal peripherals, offers an array of innovative products that make perfect gifts for this festive season. Here are some top recommendations from Logitech that blend style, functionality, and comfort, ideal for tech enthusiasts of all ages.

Pebble 2 Combo: sleek, portable and stylish

For those who value minimalist design and portability, the Logitech Pebble 2 Combo is an excellent choice. This combo features a slim, quiet keyboard and a silent, smooth mouse, both designed for on-the-go productivity.

MX Keys S Combo: ultimate professional performance

The MX Keys S Combo is perfect for professionals seeking superior performance. The MX Keys S keyboard offers smart illumination and fluid, quiet typing, while the MX Master 3S mouse provides ultra-fast scrolling and customizable buttons.

MX Anywhere 3s: precision on the go

For the digital nomads and busy professionals, the MX Anywhere 3s mouse is the ultimate portable companion. With advanced tracking technology, it works flawlessly on virtually any surface, including glass. Its compact design ensures it fits easily into any bag, while the MagSpeed scroll wheel offers precise, fast scrolling.

Wave Keys: ergonomic comfort

Logitech’s Wave Keys is designed to provide ergonomic comfort with its distinctive wave-shaped layout. The curved keyboard reduces wrist strain and promotes a natural typing posture, making it ideal for long hours of use.

Lift Mouse: all-day comfort

The Lift Mouse is an ergonomic vertical mouse that promotes a natural handshake position, reducing wrist strain and enhancing comfort. Its unique design is suitable for small to medium-sized hands, providing a tailored fit for optimal control.

Signature Slim K950: sleek and stylish

For those who appreciate sleek and modern design, the Signature Slim K950 keyboard offers a quiet, comfortable typing experience with a slim profile that adds a touch of elegance to any desk setup. Its low-profile keys and seamless Bluetooth connectivity make it a perfect fit for a stylish and functional workspace.


Oman Air, SalamAir expand partnership

Oman Air, SalamAir expand partnership
Updated 12 June 2024
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Oman Air, SalamAir expand partnership

Oman Air, SalamAir expand partnership

Oman Air and SalamAir’s leadership met recently to mark the launch of the airlines’ latest codeshare partnership, which offers passengers an expanded range of travel options within Oman and beyond. During the meeting, the airlines discussed their future prospects as national carriers and their common commitment to supporting the country’s tourism goals as part of Oman’s 2040 Vision.

“We are thrilled to further strengthen our partnership with Oman Air,” said Adrian Hamilton-Manns, CEO of SalamAir.

Con Korfiatis, CEO of Oman Air, said: “This latest development enables us to jointly offer even more choice and schedule options, which both benefit our customers and serve the broader tourism ambitions of the country.”


e& enterprise launches customer service center in Riyadh

e& enterprise launches customer service center in Riyadh
Updated 12 June 2024
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e& enterprise launches customer service center in Riyadh

e& enterprise launches customer service center in Riyadh

e& enterprise has announced the launch of a new Contact and Customer Experience Center in Riyadh. Aligned with Saudi Arabia’s Vision 2030, the new facility is designed to take customer experiences to new heights while significantly contributing to the local economy by creating more than 1,500 new jobs at various levels.

The launch took place during a ceremony held by the company on Sunday, in the presence of Deputy Governor of the Communications, Space and Technology Commission Raed Al-Fayez and Deputy Minister Assistant of Future Jobs and Capabilities Safa Alrashed. E& enterprise’s CEO Tariq Alangari welcomed the dignitaries and media representatives to the event.

The new center is a byproduct of e& enterprise’s commitment to advancing the Kingdom’s digital transformation. Equipped with the latest communication technologies, NOC control and high-readiness data centers, the facility meets the Kingdom’s stringent cybersecurity requirements. It adheres to the highest standards of quality, security, and business continuity, ensuring unparalleled customer service.

Tareq Alangari, CEO of e& enterprise, said: “We are thrilled to announce the launch of the new Contact and Customer Experience Center in our continuous efforts to support the digital transformation journey of the Kingdom’s government and private entities, providing them with completely new digital experiences. At e& enterprise KSA, we’re committed to Saudization and the professional development of local talents, contributing to achieving the digital ambitions and goals of the Kingdom’s Vision 2030.”

e& enterprise’s Contact and Customer Experience Center in Riyadh will be staffed by experts in customer experience and contact center management with technical and practical certificates specialized in quality management, customer, and beneficiary experience. The new facility will also focus on creating a suitable environment for national competencies and promoting investment in the business outsourcing, call centers, and control sector. 

e& enterprise began its operations in Saudi Arabia in 2020 and has since expanded by acquiring several regional and local companies. e& enterprise KSA serves customers in five different sectors: cybersecurity, the Internet of Things, cloud computing, customer experience and call centers, and financial technology.

HelpAG, the cybersecurity arm of e& enterprise, localizes cyber control services for companies and governments through specialized strategic consulting. In cloud computing, e& enterprise acquired the majority stake in Bespin Global, providing digital transformation solutions with expertise in eight countries, including Korea and Japan.

In fintech, Beehive, the first licensed P2P lending platform in the MENA region acquired by e& enterprise in 2023, connects SMEs with investors using innovative technologies and offers Shariah-compliant options. Meanwhile, in IoT, e& enterprise provides advanced IoT services for smart cities, sustainability platforms, and industrial automation. As for customer experience, the company’s engageX platform enhances customer journeys with AI and CPaaS services, supported by skilled contact center personnel.

e& enterprise is a subsidiary of the e& group, which is present in more than 32 countries through various business pillars in communications and information technology. They empower institutions and individuals in the government and private sectors to achieve digital transformation through the latest technology solutions. Committed to driving the Kingdom’s digital revolution, e& enterprise plays a vital role in advancing the goals of Saudi Vision 2030.


Saudi Arabia embraces fitness: GymNation sees record sign-ups

Saudi Arabia embraces fitness: GymNation sees record sign-ups
Updated 12 June 2024
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Saudi Arabia embraces fitness: GymNation sees record sign-ups

Saudi Arabia embraces fitness: GymNation sees record sign-ups

GymNation, a homegrown GCC fitness brand, has announced record-breaking demand from Saudi residents, ahead of the official opening of its first six gym locations in the Kingdom in August.

More than 120,000 people initially registered their interest in the four Jeddah and two Alkhobar locations, with the first phase of 12,000 memberships selling out in under 72 hours, breaking all previous pre-opening sales records for a gym brand in the Middle East. 

Already the UAE’s largest gym brand, GymNation’s launch into Saudi Arabia aligns directly with the ambitions of Vision 2030 and building a strong, happy, and fulfilling society as the foundation for economic prosperity. With physical, psychological, and social well-being at the heart, Vision 2030 aims to promote a society where everyone enjoys a high quality of life, a healthy lifestyle and an attractive living environment.

Loren Holland, founder and CEO, GymNation, said: “The unprecedented number of memberships we have sold in just three days shows the huge demand and interest from citizens and residents in improving their physical and mental health across the Kingdom. At GymNation, we want to provide a far better gym experience at a much more affordable price point than is currently available from the existing operators. We are an inclusive brand that provides a welcoming environment for everyone regardless of ability, shape or size.”

“Our pipeline of new locations across Saudi Arabia is incredibly strong and with the support of our investment partners Tricap Investments and Ruya Partners, we are looking forward to an exciting period of growth and having a similar positive and disruptive impact on the Saudi Arabia fitness scene by breaking down affordability and accessibility barriers, like we did in the UAE.”

The Saudi Sports for All Federation recently launched its 2024 summer campaign, “Move Your World,” to help people engage in physical activities. GymNation’s launch supports the federation’s aims to raise awareness about the benefits of physical activity and help people overcome barriers to healthy living habits.

As the region’s “movement partner,” GymNation will play a leading role in improving the health and well-being for everyone in Saudi Arabia, by making going to the gym less intimidating, more affordable, more accessible and fun for everyone.