SHARJAH, 3 July 2004 — Twenty-nine students from the School of Business and Management at the American University of Sharjah recently returned from Germany and Switzerland where they visited several international companies.
The visit, during which the students met important representatives of global institutions such as Audi, Siemens, Chopard, UN, and Red Cross/Red Crescent, was organized by the director of community relations at the school, Carol Houser.
“It was such an amazingly useful experience. We learned a lot in the trip that we couldn’t have learned on our own,” said Ahmad Hamadeh, a 22-year-old Jordanian doing a marketing and management major.
During their visit to the private companies, the students met with Marc A. De Neuville, Credit Suisse vice president, who emphasized that, from his visits to UAE, he believes that “Dubai is the center of marketing transactions in the Middle East.”
The students were exposed to real-world information such as the fact that foodstuff producers Lindt and Nestlé sold different types of products depending on each country’s taste. There were also several seminars about how each company grew from its founding to its present day success.
The students will now visit the local branches in UAE of the companies they visited to compare the differences in business strategies.
