‘Great feeling’ to win for Pakistan, says chocolatier who bagged prestigious French pastry award

Lal Majid, whose Lals Pâtisserie won the prestigious La Liste ‘Pastry Discovery Gem Award’ 2024, decorates chocolates items during an interview with Arab News at her chocolate shop, Lals Pâtisserie, in Karachi on September 5, 2024. (AN Photo)

• Lals Pâtisserie, a luxury chocolate shop that opened in Karachi in 2006, won the ‘Pastry Discovery Gem Award 2024’ 
• Award is given by Paris-based La Liste, world’s most selective global guide of restaurants, pastry shops and hotels

KARACHI: Lal Majid, whose Lals Pâtisserie won the prestigious La Liste ‘Pastry Discovery Gem Award’ 2024, said this week it was a “great feeling” to be the only winner from Pakistan, able to be in a room full of world-renowned chefs in Paris wearing a Pakistan pin and traditional salwar kameez. 
La Liste, the world’s most selective global guide of restaurants, pastry shops and hotels, puts out the awards annually, celebrating the “diversity of talents, the creativity and audacity, education, and the commitment to values such as seasonality and biodiversity.”
This year, the platform announced a total of 25 winners from 14 countries across the world in 10 categories. The Canadian Farine & Cacao pastry shop, which has been named one of the top pâtisseries in the world in the past, Chez Dodo, a charming pastry shop near St. Stephen’s Basilica in Budapest, and Alanya, a pastry shop in Lima’s bohemian Barranco district, also won in the same category as Lals.
Majid got her award at a ceremony held on June 17, 2024, in Paris. She runs the business with her daughter Madiha Sultan Tai, who serves as CEO.
“Till now, I am the first one [from Pakistan to feature on La Liste],” Majid, a florist turned chocolatier, told Arab News in an interview. “We researched if any Pakistani has won this award previously and we learnt that I was the first one to get this award.”
When Majid first started getting email inquiries from La Liste, she thought they were fake.
“I didn’t realize [it was happening] till the time I entered that area,” Majid said, describing the ceremony in Paris where she stood shoulder to shoulder with some of the world’s best chefs and chocolatiers, many of whose creations she had been admiring for years from a distance and whose books she had read and reread.
“I was lucky to get the award. It was all about my pastry [and] my chocolate,” Majid said.
“When it was announced that I was [from] Pakistan, and I was the only one from this area, it was a great feeling, of course. I was wearing my flag. I was wearing my Pakistani shalwar kameez.”
“HANSEL AND GRETEL”
Born and raised in Peshawar, Majid was not very good at studies and got married while she was still in college.
“[As a child,] I loved chocolates. I don’t know why but I was very much inspired by the story of Hansel and Gretel,” Majid said, referring to a German fairy tale in which siblings Hansel and Gretel are abandoned in a forest and fall into the hands of a witch who lives in a bread, cake, and sugar house.
“I always used to dream that I could have a chocolate, biscuit and candy house and I could break [off a piece] and have it myself. But I never thought I’d be able to make a chocolate factory,” the chocolatier said. 
Majid was initially importing chocolate but then started taking classes on how to make it herself.
“I studied and did a lot of courses,” she said. “Then we started making gelatos. We made this [Shahbaz Commercial] outlet. And now, we are making our own chocolate. And the interesting thing is that now our chocolates, except the cocoa mass and cocoa beans which we don’t grow in Pakistan, every ingredient is local and Pakistani.”
Lals has multiple outlets in Karachi and Lahore and in March this year launched an online shop in Dubai, with a small kiosk in a physical outlet also.
“Dubai is a very tough market. It’s very initial so I can’t say anything about the response yet but inshaAllah, soon,” Majid said.
“We are expanding to Islamabad and opening one more outlet in Lahore [soon]. I hope [to launch an outlet] in Peshawar. That’s my hometown. I live in Karachi but my heart is in Peshawar.”