TRIVANDRUM, 31 October 2004 — Users of dhoti, the elegant men’s wraparound, in Kerala can now walk without fear of accidents. For every dhoti you buy, you get a free personal accident insurance cover of 100,000 rupees, wherever you go in the world.
Insurance major ICICI Lombard and MCR Textiles, a cloth firm based in Erode, a textile town of neighboring Tamil Nadu state, have just joined hands to provide a one-year personal accident insurance shield for all who buy MCR dhotis starting from tomorrow, the state’s formation day. An insurance application form is tucked inside every dhoti packet. Fill it out within 48 hours and post it to the MCR Textile’s office in Erode, you’ll get a paid premium receipt in a week.
“We planned it as a birthday gift to every Keralite because they constitute 90 percent of our buyers,” the company’s director M. C. Robin said. “And we plan to sell one million pieces of dhoti in a year,” he said.
Even a premium single dhoti, in the price range of 200 to 800 rupees, can fetch you the insurance freebie. All buyers can avail themselves of the accident insurance shield anywhere in the world.
