Dubai ‘most reputable city’ as Middle East shows strong progress in Brand Finance Global City Index

Dubai’s appeal in terms of business and innovation, along with a stable economy and favorable corporate tax policies, were credited with moving it four spots higher in the overall rankings than a year ago. (AFP/File)
Dubai’s appeal in terms of business and innovation, along with a stable economy and favorable corporate tax policies, were credited with moving it four spots higher in the overall rankings than a year ago. (AFP/File)
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Updated 07 November 2024
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Dubai ‘most reputable city’ as Middle East shows strong progress in Brand Finance Global City Index

Dubai ‘most reputable city’ as Middle East shows strong progress in Brand Finance Global City Index
  • Emirati city moves up 4 places to 5th in overall global rankings, based on all measured attributes, behind London, New York, Paris, and Tokyo
  • Riyadh and Jeddah climb 4 and 6 places respectively to rank 75th and 79th on the overall global list

LONDON: Dubai claimed the title of most reputable city in the world in the 2024 Brand Finance Global City Index, which revealed notable improvements across the region.

The brand valuation and strategy consultancy firm’s second annual global survey on city perceptions, the results of which were released on Thursday, placed Dubai fifth in the overall global rankings, which are based on all measured attributes, behind London, New York, Paris and Tokyo.

Last year, the Emirati city ranked ninth. This time, the survey found it had made substantial gains in terms of investment appeal and reputation, bolstered by strong governance and strategic investments.

Riyadh and Jeddah also improved, climbing four and six places respectively to rank 75th and 79th on the overall global list.

Riyadh enjoyed some impressive gains in specific attributes, moving up 37 places in the rankings in recognition of its high-profile sports teams and clubs, 24 places for its private schools, and 20 places for its shopping, dining and nightlife options, making it one of the fastest-growing cities by these measures.

Andrew Campbell, managing director of Brand Finance Middle East, attributed the rapid improvements in the regional rankings, particularly the success of Dubai, to strategic investments by governments in infrastructure, tourism and the business sector.

“The substantial improvements in Dubai’s consideration metrics further highlight the city’s increasing allure as a premier destination for visitors, residents, businesses and global investors,” he said.

Dubai’s appeal in terms of business and innovation, along with a stable economy and favorable corporate tax policies, were credited with moving it four spots higher in the overall rankings than a year ago. It also achieved significant improvements in its rankings for local working (from 16th to 8th) and remote working (from 24th to 4th).

The index is based on a survey of more than 15,000 respondents. It measures factors related to familiarity, reputation and consideration to assess how desirable a city is viewed for living, working, studying, visiting, retiring and investing.

Abu Dhabi ranked 30th on the overall global list, the same as last year, but improved in terms of science, technology and economic appeal.

Other cities in the Middle East and North Africa that appear on the list include Cairo (63rd place in the overall rankings), Doha (69th), Casablanca (73rd) and Tel Aviv (83rd), which dropped six places amid ongoing conflicts.


Family of journalist missing in Syria since 2012 meets top US official, says he’s alive

Family of journalist missing in Syria since 2012 meets top US official, says he’s alive
Updated 07 December 2024
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Family of journalist missing in Syria since 2012 meets top US official, says he’s alive

Family of journalist missing in Syria since 2012 meets top US official, says he’s alive

WASHINGTON: The mother of Austin Tice, a US journalist captured over 12 years ago in Syria, said on Friday that her family had information that he is still alive.
“We have from a significant source that has been vetted all over our government: Austin Tice is alive,” Debra Tice told journalists at the National Press Club on Friday, before going to the White House for a meeting.
US National Security Adviser Jake Sullivan met with Tice’s family in the afternoon, White House press secretary Karine Jean-Pierre told reporters.
“Jake Sullivan did have a meeting with Austin Tice’s family this afternoon, and ... Jake Sullivan has regularly met with the families of wrongfully detained Americans,” she said. “We’re going to continue to make sure that we get Americans who are wrongfully detained or Americans home to their families.”
Tice, a former US Marine and a freelance journalist, was abducted in 2012 while reporting in Damascus on the uprising against Syrian President Bashar Assad. He was 31 at the time. There has been no claim of responsibility for his abduction.

 


IMAX announces first Arabic feature film, opens new Jeddah location

IMAX announces first Arabic feature film, opens new Jeddah location
Updated 07 December 2024
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IMAX announces first Arabic feature film, opens new Jeddah location

IMAX announces first Arabic feature film, opens new Jeddah location
  • ‘Ambulance’ starring Ibrahim Al-Hajjaj released in April

DUBAI: IMAX announced plans for its first Arabic-language feature film at the opening of a new cinema — in partnership with Saudi Arabia’s Muvi Cinemas — in Jeddah this week.

The new screen marks the first of four new IMAX screens the company will open across the Kingdom as part of its agreement with Muvi Cinemas.

IMAX CEO Richard Gelfond told Arab News in a recent interview that the long-term plan in Saudi Arabia was to “not only build a significant theater network, but also lean into the content side.”

The company has been involved in projects in other Middle Eastern countries, such as the 2009 film “Journey to Mecca” and the 1992 film “Fires of Kuwait,” so “this (Saudi Arabia) wasn’t a startup opportunity,” he added.

The newly announced film is a comedy titled “Ambulance” starring Saudi actor and comedian Ibrahim Al-Hajjaj, who is known for the mini series “Rashash” and movies like “AlKhallat+” and “Sattar.”

Directed by British filmmaker Colin Teague and produced by Al-Hajjaj’s House of Comedy, Saudi producer Talal Anazi’s Black Light Operations, and Muvi Studios, the film will be released on April 17, 2025.

Gelfond said: “As we open our first location with Muvi Cinemas — the biggest exhibitor in Saudi Arabia and a new strategic partner for IMAX — we are excited to expand into Arabic-language content and deliver Arabic-speaking audiences an even greater diversity of experiences.”

Muvi Cinemas will open the next IMAX screen at Mall of Dhahran in February followed by U Walk in Riyadh.


Spotify announces Taylor Swift as Saudi’s most-streamed artist for second successive year

Spotify announces Taylor Swift as Saudi’s most-streamed artist for second successive year
Updated 05 December 2024
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Spotify announces Taylor Swift as Saudi’s most-streamed artist for second successive year

Spotify announces Taylor Swift as Saudi’s most-streamed artist for second successive year
  • Ayed Yousef most-streamed Arab artist in the Kingdom in 2024

DUBAI: Spotify has released its annual Wrapped report, a roundup of the most popular artists, songs, albums and podcasts streamed in each country over the past year, as well as a personalized experience for each user based on their own activity on the platform during that time.

Taylor Swift has topped the chart as the most-streamed artist in Saudi Arabia for the second year in a row.

Saudi listening habits are consistent with global trends with Swift ranking first, followed by Canadian artist The Weeknd in the Kingdom and globally.

Billie Eilish comes in third, followed by Travis Scott and Drake who rank fourth and fifth as the most-streamed artists of 2024 in the Kingdom.

Globally, Puerto Rican sensation Bad Bunny comes in third, followed by Eilish and Drake.

This year, podcasts have grown in popularity in the Kingdom with “Finjan Ma’ Abdel El Rahman Abo Maleh” topping the charts for the second consecutive year.

“Each year, the podcast landscape in Saudi Arabia increasingly reflects the country’s cultural shifts,” said Rhea Chedid, Spotify’s editorial lead and senior podcast manager for the Middle East, North Africa and South Asia.

The report revealed “a resounding preference for Arabic podcasts, particularly those that weave long stories, highlighting Saudis’ love for rich, narrative-driven content,” she told Arab News.

There has been a surge in the popularity of music-related podcasts reflecting the burgeoning music scene in the Kingdom and ongoing efforts to nurture it, Chedid added.

Ayed Yousef tops the list of most-streamed Arab artists in Saudi Arabia, with his songs “Lammah” and “Rdy” ranking among Spotify’s most-streamed Arabic songs in the Kingdom.

He is followed by Abdul Majeed Abdullah and Rashed Al-Majed in second and third place, and Assala and Majid Al-Mohandis in fourth and fifth place respectively.

Most-streamed Arab artists in Saudi Arabia:

1. Ayed

2. Abdul Majeed Abdullah

3. Rashed Al-Majed

4. Assala

5. Majid Al-Mohandis

Most-streamed artists in Saudi Arabia:

1. Taylor Swift

2. The Weeknd

3. Billie Eilish

4. Travis Scott

5. Drake

Most-streamed songs in Saudi Arabia:

1. “Who” by Jimin

2. “Birds of a Feather” by Billie Eilish

3. “Espresso” by Sabrina Carpenter

4. “Love Me Again” by V

5. “End of Beginning” by Djo

Most popular podcasts in Saudi Arabia:

1. “Finjan Ma’ Abdel El Rahman Abo Maleh”

2. “Jinaayah”

3.. “Areeka”

4. “Sahib”

5. “Yasir Khair”

Spotify users can access their personalized Wrapped experience on its mobile app and website.


MBC Group companies sign MoUs with TikTok

MBC Group companies sign MoUs with TikTok
Updated 05 December 2024
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MBC Group companies sign MoUs with TikTok

MBC Group companies sign MoUs with TikTok
  • Potential partnerships will see the companies collaborate on creating content and selling adverts

DUBAI: Leading regional media company MBC Group has overseen the signings of memorandums of understanding between two of the group’s companies, MBC Media and MBC Media Solutions, with short-form video company TikTok.

The former MoU aims to leverage the expertise of both companies in creating content for TikTok. As part of the potential agreement, MBC Media will create content for TikTok across verticals including entertainment, lifestyle, and music.

The partnership reflects “both companies’ commitment to innovative content creation to meet the diverse needs of audiences in the rapidly evolving KSA market,” according to a statement.

The second MoU, between MBC’s in-house commercial advertising and sales arm MMS and TikTok, will see MMS become the official advertising partner of the short-form video platform in Saudi Arabia. 

The agreement will see MMS provide advertisers access to TikTok’s ad formats in the Kingdom through an advertising reselling program.

MMS is already familiar with this role given that it was appointed the official reseller of TikTok in Egypt in May 2023.

MBC Group and TikTok have worked together in the past through initiatives like a film-making competition, called #FilmOnTikTok, in collaboration with MBC Group’s educational and training arm, MBC Academy in 2021.

In 2023, TikTok and MMS renewed a partnership that allowed TikTok advertisers to pair their advertising with unique MBC content throughout Ramadan.


Netflix launches two-day ‘fan experience’ in Jeddah

Netflix launches two-day ‘fan experience’ in Jeddah
Updated 05 December 2024
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Netflix launches two-day ‘fan experience’ in Jeddah

Netflix launches two-day ‘fan experience’ in Jeddah
  • Event will run on Dec. 5 and 6 at Le Chateau Mall

DUBAI: Netflix is hosting an interactive two-day “fan experience” in Jeddah’s Le Chateau Mall on Dec. 5 and 6, the company said.

The event will feature several zones, each dedicated to Netflix’s international and Arabic series, movies and games.

For example, visitors can create a personalized scent inspired by the show “Finding Ola” or engage in games and challenges in the areas dedicated to sports doc series “Saudi Pro League: Kickoff” and Kuwaiti series “The Exchange.”

Other zones dedicated to the Middle East include one for “AlKhallat+,” the first Saudi movie to be created for Netflix; “Ras B Ras,” an action feature film from Saudi creators Abdulaziz Al-Muzaini and Malik Nejer; and “Love is Blind Habibi,” the Arab version of the international reality show “Love is Blind.”

Visitors can also walk into the Wednesday Addams’ bedroom from the show “Wednesday,” enjoy high tea at a “Bridgerton”-inspired cafe and participate in a challenge inspired by “One Piece” character Monkey D. Luffy.

The brand experience will also include photo ops, live entertainment and a meet-and-greet with actors and creators.

The free event will run from 4 p.m. to midnight.