DUBAI, 10 November 2004 — The world’s largest single-phase residential community development — Jumeirah Beach Residence — will aggressively market itself to major European retailers and investors through MAPIC, which is the one of the world’s largest retail real estate annual events.
MAPIC will be held this year from Nov. 17-19 at the Palais des Festivals in Cannes, France. “Europe is a major source of the world’s best brands, the earth’s best retail concepts and offers a vast pool of an international clientele that could be prospective tenants of The Walk at Jumeirah Beach Residence,” said Hashim Al-Dabal, chief executive officer of Estithmaar Realty, developer of Jumeirah Beach Residence.
“We are going to Cannes to aggressively market our retail and home investment opportunities. We are determined to make a major impression in the European market and we shall. MAPIC will help us show our commitment to existing European partners and to win new ones,” Al-Dabal added.
“In just 10 years, MAPIC has become the single most important national and international gathering for retail real estate players. At MAPIC 2004, we’re expecting 6,000 participants from 52 countries, who will spread out over an incredible 10,000 square meters of exhibition area in the Palais des Festivals and the Riviera Hall,” said Nathalie de Petro, MAPIC sales director.
“With a strong presence from emerging countries including the Middle East, MAPIC can confirm its status as the prime international market. MAPIC 2004 offers the chance to meet investors, forge crucial business partnerships and negotiate future projects,” she added. The last beachfront property in Jumeirah will be one of the major projects from the Middle East.
The AED6.2 billion Jumeirah Beach Residence sprawls across a massive 22 million square feet of gross floor area covering a length of 1.7 km of Dubai’s pristine Jumeirah Beach coastline — the last remaining stretch of golden seaside of Jebel Ali Free Zone.
