JEDDAH: After successful events in Alkhobar and Riyadh, the much-anticipated Food Culture Festival is taking place at Jeddah’s Wonder District from Feb. 12 to 16.
Organized by the Culinary Arts Commission in partnership with the Quality of Life Program, the event showcases a rich blend of local and international culinary experiences.
The festival in Jeddah features four zones, each offering a different aspect of the culinary world.
Organized by the Culinary Arts Commission in partnership with the Quality of Life Program. (Supplied)
In the food exhibitors’ area, attendees can savor various cuisines, from traditional Saudi dishes to international delicacies, allowing them to embark on a gastronomic journey around the world without leaving the city.
Leo Wen, CEO and co-founder of Whoa Tea, which offers authentic Chinese drinks and sweets like Tang Hu Lu (candied fruit snack) and coconut cubes, said: “It’s exciting to introduce these unique flavors through this festival, and the response has been overwhelming.
“Our goal is not only to provide a delicious experience but also to share the rich heritage behind these drinks and desserts, showcasing the diversity of Chinese culinary traditions.”
FASTFACTS
• The festival in Jeddah features four zones, each offering a different aspect of the culinary world.
• In the food exhibitors’ area, attendees can savor various cuisines, from traditional Saudi dishes to international delicacies, allowing them to embark on a gastronomic journey around the world without leaving the city.
• The festival’s theater area features live performances, from guitar and vocal acts to Arabic music bands.
Noura Abdullah, founder of Soma, a Saudi brand known for its signature grape leaves, as well as dishes like grape leaves fatteh, musakhan, kibbeh, and fresh juices made from carefully selected ingredients, said: “Everything we serve is homemade, with our signature dish, the grape leaves, being particularly popular.
Guests will also get a chance to watch live cooking demos. (Supplied)
“I started in Alkhobar, then expanded to Riyadh, and now, by participating in this festival in Jeddah, I’m exploring the possibility of franchising Soma.
“The positive feedback from visitors has been incredible, especially (for) the grape leaves. Their response has been very encouraging and motivates me to bring Soma to even more people.”
Ahmed Imran, owner of My Makan, the only Malaysian restaurant in Jeddah, told Arab News: “Festivals like this bring together diverse cultures, and food is the perfect medium to unite people from all walks of life.
Visitors can enjoy a diverse range of culinary offerings from around the world. (Supplied)
“It’s truly amazing to see such a celebration of global cuisines, and I’m excited to introduce authentic Malaysian dishes to the visitors. It’s also heartwarming to witness the positive response from the community towards Malaysian cuisine.”
The festival also welcomes food truck owners, offering them an opportunity to showcase their food and attract new customers.
Al-Baraa Yahy, who owns Protein Dose, a food truck based in Al-Safa district, said the festival has given her the opportunity to introduce her products to a wider audience.
Visitors can enjoy a diverse range of culinary offerings from around the world. (Supplied)
“I’m grateful for the chance to showcase my offerings through such a fantastic platform,” she said.
For those eager to enhance their culinary skills, the workshops area offers hands-on experiences with activities such as sushi making, food decoration, pasta crafting, and even food photography, with a special focus on the flavors of Singapore.
Live cooking demonstrations will also allow guests to witness the magic of food preparation firsthand.
Sadellah Zakaria, an Italian chef, and Mokhtar Mahdy, an Egyptian chef, teach festivalgoers how to make pasta like fettuccine and ravioli from scratch with their workshop.
“These workshops are a great way for attendees to not only learn valuable culinary skills but also connect with the craft of making fresh pasta. Even children can join and enjoy this immersive experience,” Zakaria said.
The festival’s theater area features live performances, from guitar and vocal acts to Arabic music bands and Indian Bharatanatyam dancers.
Additionally, roaming performances like living statues, an interactive parade, and a Chinese dragon dance add to the event’s festive atmosphere.
The kids’ area offers a chance for children to get involved in cooking workshops and farm activities, participate in friendly competitions, and unleash their creativity in a safe and educational environment.
Mohammed Hussein, who came along with his family said: “It’s great that the workshops let kids get involved and try things out for themselves. Plus, the festival has this cool passport challenge where you get a stamp every time you visit a different zone.”
Ghadeer Abdullah, a visitor from Makkah, said: “The best part of the festival is definitely the weather. It’s so pleasant that we’re enjoying all the zones. The kids’ zone is especially engaging. My children spent almost an hour completing the workshop, and they loved every minute of it.”
