DUBAI: Bahraini label Noon by Noor presented its Spring/Summer 2026 collection titled “Mirage” at London Fashion Week, with the designers drawing on art and the concept of memories for inspiration.
“Mirage is about the beauty of what you can’t quite hold onto. The shimmer of fabric as it catches the sun, the way a silhouette disappears into light. We wanted the collection to feel like that — delicate, fluid, always changing depending on how you see it,” co-founder Shaikha Noor Al-Khalifa said in a released statement.
Founded in 2008 by Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa, the brand is known for its blend of relaxed tailoring and refined detailing. The designers, who are cousins, both studied fashion in the US and returned to Bahrain to launch their label, which combines masculine tailoring with subtle feminine details.
This color palette for their latest line, which was unveiled at London’s Somerset House over the weekend, boasts white, pale gold, khaki, dark red and cherry blossom pinks. Lightweight fabrics used in the collection blend metallic cotton mixes, cotton silk voiles, linens, silks, viscose silk, challis, silk chiffons and georgette.
“Mirage” also features embellishments in the form of cotton cord, handcrafted knotted belts and tops, printed silks in patterns designed by the brand, trompe l’oeil appliques and pintucks.
One highlight on the runway included a raincoat spliced at the waist with a macrame belt, while dresses were ethereal and flowing.
Production remains largely based in Bahrain, with the brand committed to preserving craftsmanship and creative control locally. In 2024, Noon by Noor opened a boutique at the Ritz-Carlton in Manama, further cementing its presence in the region.
One of the only Arab labels on the international fashion week schedule — besides Paris Fashion Week — the Bahraini brand previously showed its collections at New York Fashion Week before switching to London.
In February, the Fall/Winter 2025 collection was presented in the British capital with a salon-style display at Somerset House.
The designs were inspired by Bahrain’s architectural landscape, specifically the work of Swiss architect Christian Kerez, whose multi-story car parks in Muharraq have become a cultural hub.
The four car parks were commissioned by the Bahrain Authority for Culture and Antiquities as part of a wider preservation and development project in the city, which served as the Bahraini capital until 1932.
