Minister of Economy and Planning participates in the Cultural Investment Conference 2025

Minister of Economy and Planning participates in the Cultural Investment Conference 2025
Faisal Alibrahim speaking during a panel session titled “From Policy to Prosperity – Culture as a Strategic Investment.” Supplied
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Updated 29 September 2025
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Minister of Economy and Planning participates in the Cultural Investment Conference 2025

Minister of Economy and Planning participates in the Cultural Investment Conference 2025

RIYADH: Minister of Economy and Planning Faisal Alibrahim on Monday participated in the Cultural Investment Conference 2025.

During a panel session titled “From Policy to Prosperity – Culture as a Strategic Investment,” the minister described the multifaceted role culture plays in the economy.

Commenting on the role of culture, Alibrahim said “This is serious business, this is serious investment, and this is serious job creation.”

He added: “Culture is about three things. Our objective under Vision 2030 is to accelerate diversifying the economy. Culture played a significant role in driving the first wave of growth in new sectors – tourism, culture, entertainment, and sports.” 

Culture’s second role is in economic participation, Alibrahim said, with new sectors creating jobs and inspiring entrepreneurs.

“This is very important for the economy – it signals a healthy economy. It’s not just about people entering jobs, it’s about what they’re learning in these areas. Culture is at the heart of creative sectors.”

Alibrahim said the third role of culture is as a connector, with the Kingdom’s cultural ecosystem actively showcasing Saudi Arabia to global audiences through diverse cultural initiatives.

These efforts not only link international talent communities to the Kingdom but also serve as gateways for investors to discover and engage with the Kingdom’s growing opportunities.

The minister concluded by saying culture is “paving the way for future growth and multipliers of growth” with every investment in creative sectors having a multiplier effect on the economy.

He added that “the Ministry of Culture and its ecosystem are actively training around 5,000 people in addition to sponsoring students in the thousands to get many degrees in these sectors since the start of Saudi Vision 2030.”


After luxury push, Saudi Arabia targets broader tourist market, minister says

After luxury push, Saudi Arabia targets broader tourist market, minister says
Updated 08 November 2025
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After luxury push, Saudi Arabia targets broader tourist market, minister says

After luxury push, Saudi Arabia targets broader tourist market, minister says
  • Saudi Arabia is looking to encourage people in the region to come to the kingdom, including via a plan to create a Schengen-style visa for Gulf Cooperation Council countries

RIYADH: Saudi Arabia is building up its mid- and upper-mid-range tourism options and plans to increase access to hotel accommodation for religious pilgrimages after years focused on developing expensive luxury resorts, the kingdom’s tourism minister said.
“We started with building luxury destinations for luxury travelers. And we have already started building destinations for the middle class and upper middle class,” Saudi Tourism Minister Ahmed Al-Khateeb told Reuters.
“We will not ignore this segment,” he said on the sidelines of the UN’s yearly tourism conference, being hosted in Riyadh for the first time.
Attracting tourists is a central pillar of Saudi Crown Prince Mohammed bin Salman’s Vision 2030 plan to diversify the kingdom’s economy away from oil and transform society in the once-ultra conservative kingdom.
Under the plan, Saudi Arabia aims to attract 150 million tourists per year by 2030, at least a third of them from abroad.
With flagship Red Sea coast resorts running at around $2,000 per night, few mid-income travelers currently have hotel options.
Khateeb said 10 new resorts due to open in the coming months on the Red Sea’s Shebara Island would offer a “much lower price point” than existing options, without providing figures.
Religious tourism remains at the core of Saudi Arabia’s economic plans.
Khateeb said Saudi Arabia planned to nearly double the number coming to the kingdom for pilgrimage to the holy cities of Makkah and Medina to 30 million by 2030, enabled by tens of thousands of new hotel rooms.
Saudi Arabia is looking to encourage people in the region to come to the kingdom, including via a plan to create a Schengen-style visa for Gulf Cooperation Council countries.
Khateeb said that should become available “in 2026, maximum 2027.”