DUBAI: Swedish retailer H&M has tapped Palestinian Chilean singer Elyanna for the campaign promoting their latest collection, set to become available in the Middle East on Nov. 6.
“The collection offers a modern take on occasion dressing, blending dramatic silhouettes, bold accessories, and premium fabrics styled to regional tastes and self-expression,” the brand said in a released statement.
Swedish retailer H&M has tapped Palestinian Chilean singer Elyanna for the campaign. (Supplied)
In the campaign images, Elyanna shows off a variety of monochromatic looks, including a cream blouse and a black coordinating set with beaded detailing.
Elyanna most recently performed at the Global Citizen Festival in New York on Sept. 27, alongside Colombian superstar Shakira, US rapper Cardi B and South African singer Tyla.
The campaign promotes their latest collection, set to become available in the Middle East on Nov. 6. (Supplied)
She also has a busy schedule for the rest of 2025, including performing at the Abu Dhabi Grand Prix post-race concert on Dec. 5 at Etihad Park on Yas Island.
The singer’s music is a mix of Arab and Western beats, which she attributes to her multicultural upbringing. In 2023, she became the first Palestinian artist to perform at Coachella, the popular music festival held annually in Indio, California. She also set a precedent as the first Arabic-language artist to perform at the event.
Elyanna has a strong relationship with British rock giants Coldplay, collaborating with the band on the song “We Pray” and joining them on stage in multiple cities, including Los Angeles, Buenos Aires, Tokyo, Barcelona and Paris.
