RIYADH, 2 March 2005 — Banque Saudi Fransi (BSF) has lunched its new credit card “Fransi Card”. According to BSF, the new card holders will enjoy special incentives and facilities along with a lager margin of comfort and flexibility.
Bearing a personalized slogan “Your Card, Your Way”, the card is expected to gain a larger share of the competitive credit cards market in Saudi Arabia.
Presently there are over 800,000 credit card holders in a growing market where Saudi banks are approaching and luring customers by offering them extensive and large spectrum of different privileges and facilities.
BSF says its Fransi Card is unique as it exclusively offers special incentives of 1% of total value of purchases paid by the card. Additionally, the card holder can enjoy attractive discounts on many products and services paid for by the cards through leading brands, commercial and prestigious stores and outlets.
