RIYADH, 12 June 2005 — The Saudi British Bank (SABB) is establishing ladies lounges in all its branches of the Kingdom.
The first phase of the project was completed with the opening of three lounges at the branches in Kharj, Ras and Tahlia branches in Riyadh. During this week, it will launch 12 more lounges in the Central, Eastern and Western provinces as part of a first phase of a plan aimed at expanding ladies lounges network Kingdomwide.
Sulaiman Al-Hamdan, deputy managing director of SABB told Arab News: “The project went ahead according to plan and will be completed in phases by 2007.” He said, pointing out that lounges aim to provide easy access for ladies in every branch of SABB and to expand the framework for distribution of services to all women customers. He emphasized that the initiative was implemented with “Customer First Strategy” as its overriding concern.
Al-Hamdan added, “We understand very well the uniqueness of the Saudi society and the best way for delivering our services to the ladies customers. The lounges will be totally separated from male sections with independent entrances and female staff to assist lady customers.” SABB employs the highest percentage of Saudi women staff within the banking sector. SABB achieved 100 percent Saudization in the ladies section which accounts for 12 percent of the bank total staff members.
