McAfee plans to increase channel support and drive customer awareness on the importance of investing in IPS (Intrusion Prevention Solutions) as a business advantage. As part of its new strategy, the company has appointed a new Territory Manager Kenan Abou Lteif to lead its new initiatives in Saudi Arabia. Abou Lteif joins McAfee after a seven-year stint as sales manager for self-service solutions in the Gulf region at NCR Corporation.
Addressing the market for the first time, Abou Lteif said: “We want to create more awareness that McAfee is not just an antivirus player, but more a total IT security solution provider. The focus here is on increasing awareness of new trends in security protection, namely IPS and vulnerability assessment. IPS, unlike traditional antivirus protection, is a proactive measure to actively monitor and prevent threats before they occur. Being the biggest IT market in the region, Saudi Arabia is very important for McAfee for further growth in the Middle East. However, awareness levels are rather low and we have to work on advising our customers about the latest technologies and best practices in the IT security space.”
