Panasonic has appointed Seiji Koyanagi, as managing director of Panasonic Marketing Middle East FZE & Panasonic Gulf FZE. An industry veteran with extensive experience in the Middle East, Koyanagi’s career with Panasonic spans 23 years. Most recently Koyanagi was COO of Alesayi Electronics, Panasonic’s sole distributor in Saudi Arabia and was later promoted to CEO in 2003. In his new role, Koyanagi will oversee Panasonic’s operations in the GCC, Iran, Iraq, Pakistan, Lebanon and Syria.
“I am delighted to head Panasonic’s Middle East operations as this is an exciting and competitive market,” said Koyanagi. “My years of experience in this multicultural and fast-growing region have shown me consumers here are keen to adopt the latest international trends and products and are extremely brand- and quality-conscious.”
