Silvikrin shampoo gave away free Dubai rain tickets funky limited edition DJ-mixed CD and Silvikrin shampoo bottles at Lamcy Plaza in Dubai recently, all the while pumping up the volume with live City 101.6 FM broadcasts and a special appearance from acclaimed DJ Ali Zafar. Hundreds of Silvikrin enthusiasts were winners, taking home 100 tickets, 50 CDs and countless bottles of Silvikrin shampoo during the two-day fun through a carnival game that had shoppers taking turns randomly picking a bottle of Silvikrin shampoo off a full shelf of the product. Some bottles awarded a concert ticket, others a CD and the rest, the full of shampoo bottle itself. “Silvikrin is about creating volume — firstly and primarily in women’s hair — but also volumes of excitement, entertainment and enjoyment. That’s exactly what we succeeded in creating on our stage at Lamcy,” Silvikrin Brand Manager Zeena Tamimi said.
