Motorola yesterday unveiled in Dubai a new portfolio of products demonstrating its continuing commitment to meet the needs of mass-market consumers around the Middle East & North Africa. Motorola’s expanded product portfolio is designed to address the diverse needs and desires of mass-market consumers from the Gulf to the Levant and North African countries. “Motorola’s mass market strategy for the MENA serves two market needs - ‘connecting the unconnected’ for whom mobile handset ownership was previously unattainable because of cost, and providing an affordable ‘second phone’ alternative for emergency or extended family use. Our new mass market portfolio meets both these demands with the same reliability and style as our highest-end models,” said Mohammed Badran, Motorola’s marketing director for MENA & Turkey.
