RIYADH, 11 February 2006 — With the unveiling of its new image, “SABB” under the concept “Local Vision... International Expertise”, The Saudi British Bank starts today a new era of banking business. Its aim is to continue its mission under a new look and innovative concept which will enhance its banking and investment performance in the Kingdom and strengthen its capability to face future challenges as well as to meet the requirements of its widening customer base.
The new logo highlights the depth of strategic association between SABB and HSBC which reflects its quest to utilize the international expertise of its staff and their capability to remain apace with the latest banking techniques for the service of the local community taking into consideration the community’s particularities and observing its traditions and habits.
