DUBAI, 28 June 2006 — Virgin Mobile and Cell C, a subsidiary of UAE-based Oger Telecom, this week launched a 50:50 joint venture, Virgin Mobile South Africa, providing simplified call rates and introducing ‘per second’ billing. The launch marks a strategic development in the growth of the South African mobile market. Oger Telecom a leading telecommunication, multi-media and information technology holding company based in Dubai, considers South Africa an anchor nation for its mobile operations. With operations in, Saudi Arabia, Lebanon, Jordan, Turkey and South Africa, Oger Telecom has sealed a valuable partnership with one of Europe’s most favored brands; Virgin Mobile.
Dr. Paul Doany, Oger Telecom’s CEO, said: “The success of Cell C in South Africa makes us doubly pleased to be launching Virgin Mobile South Africa. We believe that this partnership will increase the competitive landscape in South Africa, using the Cell C mobile cellular network. This partnership also reinforces Oger Telecom’s commitment to Cell C and the South African nation.”
Sir Richard Branson said: “South Africa represents a great opportunity for our mobile phone business. We plan to deliver value for money and great customer service.”
With over three million subscribers, Cell C is the third licensed operator, with approximately 10 percent of the South African mobile market.
Jeffrey Hedberg, CEO of Cell C said: “We welcome the entrance of Virgin Mobile South Africa who bring their distinctive brand of innovative service and customer focused culture to the South African market. The winner here is the South African consumer.”
